Furniture is one of the fastest-growing segments in retail e-commerce as consumers have become more inclined towards buying furniture through e-commerce sites on account of comfort, heavy discounts, and trendy designs.
Buying Furniture Online As An Emerging Trend.
The online furniture market is driven by the rising penetration of smartphones and increased prevalence of online shopping generally. The prevailing habit of convenience buying is expected to drive the online furniture market well into the future. Additionally, technological advancements in the furniture industry are encouraging consumers to purchase via mobile phone and computer.
The pandemic was the recent catalyst speeding up the drastic change in consumers’ buying behavior. The need for comfortable and productive spaces amid the lockdown opened new opportunities for the furniture industry. As people were at home, their spending on home furniture and other consumer goods surged.
To create a perfect home and office setup, people bought furniture online with a number of bricks and mortar venues closing due to lockdown. Websites selling home decor and furniture products saw an increase in the number of visitors and a huge surge in sales. One of the leading furniture retailers in Australia, Hamptons At Home, recorded extraordinary growth in FY21 and into FY22 – indeed APAC is the fastest growing online furniture market due to its higher population growth, high levels of GDP, increased levels of urbanisation and consumer expenditure.
Case Study: Hamptons At Home.
Hamptons At Home has enjoyed tremendous growth during the pandemic on account of their beautiful range, fast delivery times and amazing online reviews. At their core, the company wants to stop Australians from creating interior space that looks like everyone else’s and create an online shopping experience which is unparalleled.
Creating spaces that “feel like home” is their tagline but their design aesthetic achieves so much more than making a house feel like a home. Each item has a decidedly Hamptons-esque feel, elevating spaces to make them feel more luxurious that you could ever imagine.
They have pieces that fit contemporary or classic designed homes. They also have consistent 5 star reviews on Facebook. One customer said “Excellent quality, Great service all round. Stunning, beautiful texture. It is perfect for a beachside setting.”
Bottom Line.
Hamptons At Home have increased their share of the Australian online furniture market with double digit CAGR since launch. The company delivers Hamptons style pieces, which impress their clientele who give extensive 5 star reviews for the online retailer on Google, Facebook and their website.
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