In 2012, Cody Patrick founded boutique promotion firm Organic Music Marketing after spending years managing, creating and executing marketing campaigns for multiple artists in the Atlanta Hip Hop community.
He has collaborated with Cyhi The Prynce, SMG, Eastside Jody, Tommie King, Hero The Band, Bernard Flowers, and Butch Dawson. During his early years in Atlanta, Cody connected with music video director and filmmaker, Chad Tennies. Cody and Chad proceeded to produce many hit music videos, including “Bad and Boujee” by Migos, “Broccoli” by DRAM, “Never” by JID, “Sassy” by Rapsody, and “Jefe” by TI and Meek Mill.
The services offered by Organic Music Marketing include playlist promotion, PR, social media influencer marketing, online advertising, music video promotion, web design and graphic design.
After having success in the music video production industry, Cody went back to his marketing roots and started working with Hitmaker Music Group starting in 2017.
While working with Hitmaker, Cody was able to work on digital marketing campaigns with some of the biggest artists in the industry including Gunna, Da Baby, Migos, and more. In 2020, Cody Patrick became part of the A&R team at Asylum Records.He is working alongside industry veterans, Dallas Martin and Gabrielle Peluso.
Cody has signed artists such as Butch Dawson, Whookilledkenny, Julesthewulf, Dolo Tonight, King Green, Ladonnis, and more. He has also received multiple RIAA Gold / Platinum Record Certification awards for his work on Sada Baby’s gold single, “Whole Lotta Choppas,” Hotboii’s gold single featuring Lil Baby, “Don’t Need Time,” and the 2 times platinum-certified album, “Culture II” by Migos.
Cody continues to make his way in the industry at the present time as he looks to sign/develop the world’s next big hip hop act. Patrick states the best part of doing what he does is that he has a career that he is passionate about.
He has known since he was a teenager that he wanted to have a career in the music industry, and he has finally reached a point where he feels like he has a long-lasting position in the music industry.
In the future, Cody aims to continue to help artists avoid the music promotion scams that are so common in the industry. He hopes to educate artists about what is possible, showcase how he runs his campaigns, and break down the value of capital, high-quality records, and hard work.