The Entourage is bringing together 10,000 business owners from over 20 countries, and $3.5 billion worth of speaking talent together for Unconvention, ranked the #1 event in Australia for entrepreneurs.
Unconvention is a celebration of the unorthodox methods that allowed entrepreneurs like Peter Alexander, Tobi Pearce, Janine Allis, Jack Delosa and Turia Pitt to create some of the world’s most successful and dynamic businesses. You’ll hear the untold stories behind each of their journeys in business and life, including the wins, losses and lessons that have come to define them and their businesses.
Peter Alexander is known today as the pyjama king. As the head of the self-named nightwear brand Peter Alexander, Peter took the business from his kitchen in Melbourne to a global brand with over 100 stores and surpassing $200 million a year in revenue.
But it wasn’t always like that. When Peter started out, to make his business seem larger than it was, Peter uncovered an unconventional workaround.
‘What would happen was, the public perception was we were quite a big company but we were just mum and son,’ he said.
‘The phone would ring… the customers would get funny when they were speaking to Peter Alexander so I would pretend to be Jim the customer service person. ‘So I’d say: “Hi, it’s Jim from customer service, I’ll just transfer you to the warehouse”.’
At Unconvention, you’ll also hear Janine Allis’ journey in building Boost Juice into a global $350m empire. Janine quit her job in PR, sold her house and launched her first Boost Juice store in Adelaide. While she saw firsthand the success of smoothie and juice stores on a recent trip to America, she was stepping into uncharted territory in the Australian market.
Janine didn’t take money out of the business for nearly 5 years, and the first few years were fraught with plenty of wins, challenges and invaluable lessons. If you’re a business owner and you want to hear the rest of Peter and Janine’s stories, as well as other paradigm shifting insights from our other speakers, you can claim your ticket to Unconvention now for free.
Unconvention 2022 will be on March 10th, available live on Zoom from 10AM AEST. Claim your ticket to Unconvention here.