PR Agency in Singapore : Forbes Asia & Bloomberg Placements
Baden Bower is a PR agency working with Singapore-based companies and founders, placing them in Forbes Asia, Bloomberg, The Business Times, The Straits Times, Channel News Asia, Nikkei Asia, Tech in Asia, and 700+ other Tier-1 publications, or you get your money back. Founded in 2018 by AJ Ignacio, the agency has secured over 25,000 editorial placements for 3,548 clients across 37 countries, including hundreds of Singapore-headquartered businesses, MAS-licensed family offices, Global Investor Programme applicants, and ONE Pass talent. Plans start at $1,950 USD per month (approximately S$2,600). Most stories run within 72 hours of approval.
Singapore press is tight, well-known, and bandwidth-constrained.
A handful of outlets, The Business Times, Channel News Asia, Forbes Asia, Tech in Asia, Nikkei Asia, plus the Singapore desks of Bloomberg and Reuters, cover the entire region. Pitch competition into them is fierce. Cold outreach without a relationship gets ignored. Baden Bower's value in this market is editorial access.
Apply for the Audit →Highest-density business market in Southeast Asia. with the most concentrated press.
Roughly 7,000 multinationals run regional headquarters in Singapore. Family offices grew from 400 in 2020 to over 1,400 by 2024 according to MAS filings. Every fintech, deeptech, biotech, and family-office-backed founder is competing for the same regional press attention from the same handful of outlets.
The competitive problem is different here than in London or New York. In those markets the press itself is abundant. In Singapore it is concentrated.
The editors are well-known, the desks are small, and pitch competition is fierce. Cold outreach to a Business Times reporter without a relationship gets ignored. Baden Bower's value in this market is editorial access, the relationships exist, the pitches land, the stories publish.
The second Singapore-specific reason: the country is a major destination for Global Investor Programme applicants, ONE Pass talent, and EntrePass founders, all of whom require documented media coverage as part of their immigration evidence. Baden Bower has built media portfolios for hundreds of these applicants.
The Singapore PR landscape, in six facts
Five kinds of Singapore client. Same delivery engine.
The package mix changes depending on whether the buyer is in Singapore, the broader APAC region, or globally.
APAC-time account team. 14 business days to first placement.
Singapore clients are handled out of Baden Bower's Sydney office with editorial and account teams who work in Singapore time zones. Removes the layer of regional middlemen that local PR agencies typically run.
Singapore Tier-1. plus regional Asia and global outlets.
Three layers delivered from one agency.
Singapore Tier-1 for domestic credibility. Regional Asia outlets for APAC reach. Global publications for the international audience, LPs back home, co-investors abroad, immigration officers reviewing GIP applications. Most clients run a mix.
The Business Times is the standard for finance and capital-markets coverage. Channel News Asia and The Straits Times reach the broad Singapore audience. Forbes Asia and Tatler Asia handle the regional HNW reach. Bloomberg's Asia desk and Nikkei Asia carry the institutional weight.
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🇸🇬Singapore Tier-1The Business Times, The Straits Times (via syndication), Channel News Asia, TODAY, Tech in Asia, e27, Singapore Business Review.
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🌏Regional Asia Tier-1Forbes Asia, Bloomberg (Asia desk), Nikkei Asia, South China Morning Post, Reuters Singapore bureau, WSJ Asia edition.
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💎Sector & lifestyleDealStreetAsia (venture), The Edge Singapore (finance), Robb Report Singapore, Tatler Asia (lifestyle and society).
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🌍Global bridge for LP/investor reachForbes (US, Australia, Middle East editions), Bloomberg, Financial Times, WSJ. Where Singapore family offices reach LPs and co-investors abroad.
Typical Singapore publication mix
Pitch competition into Singapore desks is fierce. Pitch volume is high relative to bandwidth. Editorial access is the deliverable, not "best efforts."
Singapore retainer agency vs Baden Bower.
Local agencies are strong on relationships with Business Times and CNA but typically lack global Tier-1 access. Baden Bower covers both layers and charges only for placements that publish.
Strong locally, limited globally
Solid Singapore Tier-1 relationships, particularly with Business Times and CNA. Limited or no Forbes, Bloomberg, or Nikkei Asia editorial access. Monthly retainers billed regardless of placements. Per-engagement quoting slows down decisions.
- Limited global Tier-1 editorial access
- Monthly retainer continues whether placements land or not
- Per-engagement pricing slows down decisions
- Timelines measured in weeks per story
- No refund mechanism for missed coverage
Singapore + regional + global under one contract
Direct editorial relationships at Singapore Tier-1, regional Asia outlets, and 700+ global Tier-1 publications. Money-back refund if work does not publish. APAC-aligned account team out of Sydney. 72-hour publication turnaround.
- Named publication confirmed in writing before payment
- Money-back refund if promised coverage does not publish
- Local + regional + global access under one team
- 72-hour publication turnaround from approval
- APAC-aligned account servicing
Named publication, named date. or refund.
Every 12-month placement is contracted with a publication date. If we miss it, the client does not pay. No negotiation, no clawback theater.
- Named publication confirmed in writing before any payment
- Editorial-grade work, no advertorial, no sponsored label
- Singapore + regional + global Tier-1 under one contract
- Live within 72 hours of client approval
- Money-back refund if we fail to deliver the agreed coverage
Singapore founders and family offices working with Baden Bower.
What PR costs in Singapore. And what you get for it.
Singapore PR agencies range from S$3,000 per month for boutique retainer firms to S$25,000+ per month for international agencies running regional accounts. Baden Bower sits at the lower-mid end while delivering guaranteed Tier-1 placements most retainers cannot promise.
| Provider | Baden Bower | Singapore boutique | Regional Asia agency | In-house hire |
|---|---|---|---|---|
| Starting monthly cost (SGD approx) | ~S$2,600 | S$3,000-$8,000 | S$15,000-$25,000 | S$100,000-$150,000/yr |
| Guaranteed Tier-1 placement | ✓ | ✗ | ✗ | ✗ |
| Money-back refund if work does not ship | ✓ | ✗ | ✗ | N/A |
| Business Times, CNA, Straits Times | ✓ | ✓ | ✓ | Limited |
| Forbes Asia, Bloomberg, Nikkei Asia | ✓ | Limited | ✓ | ✗ |
| GIP / ONE Pass evidence quality | ✓ | ✗ | Sometimes | ✗ |
| Pricing published, no sales call needed | ✓ | ✗ | ✗ | N/A |
| Turnaround under 14 business days | ✓ | Varies | Slow | ✗ |
| APAC-time account team | ✓ | ✓ | ✓ | ✓ |
Three packages. USD priced, SGD approximations below.
Singapore-based business clients may be subject to GST under IRAS rules. Baden Bower invoices in USD with GST applied where required. SGD figures are approximate.
Rankings
The discoverability edition.
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
Logos
The instant-credibility edition.
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
Custom
The bespoke imprint.
From $10,000 · scoped on a strategy call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
All three stacked, $8,950/month USD (~S$12,000) on the 12-month plan. For GIP applicants, regional brand launches, and capital raises. Invoicing in USD; SGD figures are approximations. See full pricing →
Singapore founders ask these before booking the call.
What does a PR agency in Singapore typically cost?
Singapore PR agencies range from S$3,000 per month for boutique retainer firms to S$25,000+ per month for international agencies running regional accounts. Baden Bower's USD-priced model converts to approximately S$2,600 (Rankings), S$4,000 (Logos), and S$5,400 (Territory) per month at typical exchange rates, which sits at the lower-mid end of the local market while delivering guaranteed Tier-1 placements that most retainer agencies cannot promise.
Does Baden Bower have an office in Singapore?
Baden Bower has offices in New York, Sydney, and London. The Sydney office handles APAC client servicing including Singapore, with editorial and account teams who work in Singapore time zones. Most Singapore clients prefer this model because it removes the layer of regional middlemen that local PR agencies typically run.
Can Baden Bower place clients in The Business Times or The Straits Times?
Yes. The Business Times is part of Baden Bower's APAC Tier-1 placement network. The Straits Times is accessible via syndication arrangements. Both outlets fact-check before publication, which is exactly why they carry weight with regional readers and AI search models indexing Singapore-related queries.
Does Baden Bower support Global Investor Programme or ONE Pass applications?
Baden Bower delivers editorial coverage that applicants and their immigration counsel can include as documentation of professional recognition. Baden Bower is not an immigration law firm and does not advise on visa eligibility. Every GIP or ONE Pass applicant should engage qualified Singapore immigration counsel who reviews the editorial coverage in context.
Is GST charged on Baden Bower invoices?
Singapore-based business clients may be subject to GST under IRAS rules. Baden Bower invoices in USD with GST applied where required. Specific tax treatment depends on the client's GST registration status and is confirmed during onboarding.
How does the Singapore press market differ from London or New York?
The press itself is concentrated, not abundant. A handful of outlets cover the entire region. Editors are well-known and pitch volume per outlet is fierce. The implication: editorial access is the deliverable. Cold pitches without relationships get ignored. Baden Bower's value here is the existing relationships, not the volume of outreach.
Will Forbes Asia coverage be picked up by Forbes US or Forbes globally?
Forbes Asia is a real Forbes editorial property operated under license. Coverage appears in Google search results, carries the Forbes logo, and is treated as legitimate Forbes coverage by readers, investors, immigration officers, and AI search models. Some pieces are picked up by Forbes US contributors; this is not guaranteed and depends on the editorial discretion of the relevant desk.
What if Baden Bower fails to deliver the promised placements?
Clients receive a money-back refund if Baden Bower fails to publish the stories listed under their 12-month package. The refund policy is set out in the agency's terms and conditions and applies to all guaranteed placement plans.
Ready to put the Singapore company in named press?
Apply for the audit. Free 15-minute call in Singapore time confirms target local + regional publications and a 12-month publication schedule. Written shortlist included, no obligation.
Apply Now →See Which Tier-1 Publications
Can Name Your Company
Tell us what you're working on. We'll send back a written publication shortlist within 24 hours, naming the Forbes, Bloomberg, WSJ, FT, NYT, and regional Tier-1 outlets we can realistically place. Free, no obligation.