Table of Contents

How We Help Build Your Business & Brand

Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.

Build trust & credibility

The phrase “As Featured On NBC, FOX, CBS & Marketwatch” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.

Content that ranks on Google

Just check the power of having 50+ links instantly appear when you google your business.  Once published, Google will index the back link of the articles which all improves your SEO ranking.

Incremental net new visitors & traffic

Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic and who doesn’t want that?

"$100k in extra sales in FY21"

These logos improved our on-site conversion rate for our Google Ads landing pages. It’s impossible to generate PR for bunding. Its not really a newsworthy product. I wanted the “As Featured On” section on my homepage, and Baden Bower made it possible. 

Adam Pisk, BestBunding.com

Baden Bower CEO

What does a PR Agency do?

PR agencies handle the digital footprint and online reputation of your company through owned, earned, and paid communications. Typically, public relations firms handle messaging to the press. The main goals of a PR firm are brand awareness and reputation management.

PR and marketing can work together by aligning their goals. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. With PR and marketing collaborating on strategic messaging, you’ll build your reputation and drive more sales.

What does a PR Agency do?

PR agencies handle the digital footprint and online reputation of your company through owned, earned, and paid communications. Typically, public relations firms handle messaging to the press. The main goals of a PR firm are brand awareness and reputation management.

PR and marketing can work together by aligning their goals. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. With PR and marketing collaborating on strategic messaging, you’ll build your reputation and drive more sales.

Baden Bower CEO

Questions to Ask a PR Firm, Agency, or Rep

1. “Do you specialize in a certain industry?

There are different types of PR firms that you might work with. Before you hire a PR agency, find out if they specialize in a certain industry or have only worked with certain kinds of businesses. This will give you an idea of how and if they can help your company.

2. “How will you get us media coverage?

It’s important to find out what tactics the agency uses to gain media coverage. In addition, see if they mention their media list when they answer this question. Most PR agencies have a media list and have built relationships with people in the industry. Also, see if they have any new strategies or tactics that you haven’t heard of before, such as influencer marketing or guerilla marketing.

3. “How do you measure success?

An important quality of any marketing or public relations agency is to be able to track ROI. Every agency should have a system in place for tracking results and analytics for their campaigns. Also, see what success looks like for them. Ask questions like “How have you tracked success for previous clients?”

4. “How do you plan to work with our marketing team?

When you hire a PR agency, you should consider how they will work with your marketing team. The two go hand-in-hand, especially because some tactics might overlap. Ask questions like “How do you account for our marketing team when you plan a campaign?” or “How do you communicate what your agency is responsible for versus our marketing team?

5. “What’s your pricing structure?

Of course, budget is one of the main points you want to inquire about. Learn about their pricing structure. Ask questions like “Do you price per project, per hour, or a retainer fee?” and “How often do you charge?” Affording your PR agency is the main priority.

6. “Can I see work you’ve done for businesses in my industry?

Again, you want to see that they’ve had success with other businesses or brands in your industry. This tells you that they might have a media list they can contact right away. It also lets you know they can be successful for you, because they’ve done it before.

7. “Do you guarantee results?”

As your company grows, you want to have a PR agency that can understand your needs from startup to scale up. Ask if they’ve worked with brands of all sizes and see if they’ve worked with anyone from the startup to enterprise.

Questions to Ask a PR Firm, PR Agency, or PR Consultant

1. “Do you specialize in a certain industry?

There are different types of PR firms that you might work with. Before you hire a PR agency, find out if they specialize in a certain industry or have only worked with certain kinds of businesses. This will give you an idea of how and if they can help your company.

2. “How will you get us media coverage?

It’s important to find out what tactics the agency uses to gain media coverage. In addition, see if they mention their media list when they answer this question. Most PR agencies have a media list and have built relationships with people in the industry. Also, see if they have any new strategies or tactics that you haven’t heard of before, such as influencer marketing or guerilla marketing.

3. “How do you measure success?

An important quality of any marketing or public relations agency is to be able to track ROI. Every agency should have a system in place for tracking results and analytics for their campaigns. Also, see what success looks like for them. Ask questions like “How have you tracked success for previous clients?”

4. “How do you plan to work with our marketing team?

When you hire a PR agency, you should consider how they will work with your marketing team. The two go hand-in-hand, especially because some tactics might overlap. Ask questions like “How do you account for our marketing team when you plan a campaign?” or “How do you communicate what your agency is responsible for versus our marketing team?

5. “What’s your pricing structure?

Of course, budget is one of the main points you want to inquire about. Learn about their pricing structure. Ask questions like “Do you price per project, per hour, or a retainer fee?” and “How often do you charge?” Affording your PR agency is the main priority.

6. “Can I see work you’ve done for businesses in my industry?

Again, you want to see that they’ve had success with other businesses or brands in your industry. This tells you that they might have a media list they can contact right away. It also lets you know they can be successful for you, because they’ve done it before.

7. “Do you guarantee results?”

As your company grows, you want to have a PR agency that can understand your needs from startup to scale up. Ask if they’ve worked with brands of all sizes and see if they’ve worked with anyone from the startup to enterprise.

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