Table of Contents

SEO Agency

Covering The Basics

Some of the basics are obvious, others not so much. 

Unit Economics 101

Make sure your margin for any sale can cover the cost of a new customer acquisition, making reasonable assumptions about the cost of acquiring clicks through channels like Google and Facebook/Instagram. Landing page optimization is key to making the most of the opportunity. 

Traffic

Even with low CPCs and high conversion rate, if there is no traffic, search queries or audiences for your product or service, you might not have a viable business. Generating traffic through publicity, SEO and digital marketing are the best strategies for creating stable fly-wheels for new customer acquisition.

Convert To Sales

Once you have traffic and margin, conversion rate to sale or lead is the critical determinant of success (or failure). Baden Bower’s guaranteed PR service is a great way to improve the conversion rate of critical pages on your website, as well as providing links to promote your best written sales copy through SEO. 

In Order To Succeed, You Have To Start

You’ve got a passion to start an online business. You’ve got a crazy idea that might work. You’ve got access to tht tools of disruption, but there’a skey element missing. It’s called taking action. Some entrepreneurs have great ideas byt they take too long to get started and by the time they do, the market has moved on or a competitors has taken the lead. 

Baden Bower CEO

From Little Things, Big Things Grow

Some business owners start with a crystal-clear intention: to make money. And lots of it. 

Whatever you sell and why you sell it, the most important thing you can do is get started. The market will tell you what to do next. 

So, whatever you sell, you need to find a market with a problem that needs solving, and to create a product or service to meet that need. 

Successful businesses are those that can take stand on the shoulders of giants and see further, taking a bit of a product or service and giving it a twist to do it better than anyone else. 

Points of difference that were once too expensive, too technically difficult or too niche to be viable to offer are all now possible. This hyper-personalisation, home delivery, ethical investing and everything in between. 

The key with any business however is to make sure your customer base trusts you and the fastest way to establish that trust and credibility is with our guaranteed PR service. 

From Little Things, Big Things Grow

Some business owners start with a crystal-clear intention: to make money. And lots of it. 

Whatever you sell and why you sell it, the most important thing you can do is get started. The market will tell you what to do next. 

So, whatever you sell, you need to find a market with a problem that needs solving, and to create a product or service to meet that need. 

Successful businesses are those that can take stand on the shoulders of giants and see further, taking a bit of a product or service and giving it a twist to do it better than anyone else. 

Points of difference that were once too expensive, too technically difficult or too niche to be viable to offer are all now possible. This hyper-personalisation, home delivery, ethical investing and everything in between. 

The key with any business however is to make sure your customer base trusts you and the fastest way to establish that trust and credibility is with our guaranteed PR service. 

Baden Bower CEO

Creating trust: The only currency that matters​

When you launch your business tot he world, few may know about it or about you. When they do get to see it or try it out, trust is going to be an issue. Without a track record, or a Google presence, you may struggle to convert visitors into paying customers, especially if they have to give you their credit card number. 

Trust is the currency of the internet, so you need to spend time thinking about how you can trust-hack your way to create na MCP people will take seriously. 

Here are Baden Bower’s favorite hacks to help you build trust with your target audience: 

  • Guaranteed media stories and photographs about you or your product, published online
  • High quality product photos and well written product descriptions
  • Logos of global news sites on your website and links to articles describing your unique selling propositions
  • Promote the number of followers on social media
  • Testimonials – written and video
  • Clearly stated warranties and refund policies
  • Generous money-back guarantees
  • Fast responses to email or phone queries
  • Well written, accurate website copy
  • Blogs on your website and guest blogs for other sites
  • Mentions about you or your business on Google
  • Google Customer Reviews
  • Credit card logos and SSL certificate on your payments page; and 
  • Awards or recognition. 
Baden Bower has developed strategies for all of the above. 
Creating trust: the only currency that matters

When you launch your business tot he world, few may know about it or about you. When they do get to see it or try it out, trust is going to be an issue. Without a track record, or a Google presence, you may struggle to convert visitors into paying customers, especially if they have to give you their credit card number. 

Trust is the currency of the internet, so you need to spend time thinking about how you can trust-hack your way to create na MCP people will take seriously. 

Here are Baden Bower’s favorite hacks to help you build trust with your target audience: 

  • Guaranteed media stories and photographs about you or your product, published online
  • High quality product photos and well written product descriptions
  • Logos of global news sites on your website and links to articles describing your unique selling propositions
  • Promote the number of followers on social media
  • Testimonials – written and video
  • Clearly stated warranties and refund policies
  • Generous money-back guarantees
  • Fast responses to email or phone queries
  • Well written, accurate website copy
  • Blogs on your website and guest blogs for other sites
  • Mentions about you or your business on Google
  • Google Customer Reviews
  • Credit card logos and SSL certificate on your payments page; and 
  • Awards or recognition. 
Baden Bower has developed strategies for all of the above. 

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