Marketing isn’t what it used to be. Automation is now the cornerstone of an effective, end-to-end marketing strategy. In today’s world, only marketing agencies that embrace automation solutions and strategies will deliver campaigns and experiences that drive results for their clients. Legacy agencies that entrench themselves in the ways of the past will find themselves in the dustbin of marketing history.
Implementing marketing automation strategies is no small task. It takes a unique combination of creative intuition, technological know-how, and a deep understanding of sales and business operations to implement and manage a holistic strategy that encompasses all of these elements.
What Exactly is Marketing Automation?
Marketing automation uses technology to “trigger” events based on human behavior, timing, or any other criteria. This can include automated list segmentation for prospects, email or text communication, campaign enrollment, task creation, and any other myriad of triggered events.
While the benefits of marketing automation are too numerous to count, a few stand out.
- Data Management — By segmenting and categorizing prospect data, marketers can laser-focus their efforts on specific targets based on their profiles.
- Consistency — Humans aren’t the most reliable when it comes to completing mundane tasks. Automation brings a level of consistency by performing those functions versus leaving it up to humans, whether it’s sending an email or text, managing data, or enrolling prospects in campaigns.
- Managing Humans — Automations can be designed using defined criteria to trigger assignments for sales teams, marketing managers, or any other team member to perform at precisely the right time.
There is an endless supply of marketing agencies claiming to be the best at automation strategies. Determining which agency can deliver on those claims requires complex analysis. We have taken a deep dive and compiled a list of the best marketing automation agencies of 2022. Keep reading to see who takes the top slot.
What Are The Top Marketing Automation Agencies for 2022?
There are a lot of marketing agencies in the United States, but only a handful of them can be considered the best. These agencies have proven themselves time and again with their innovative and effective campaigns. They know how to reach consumers and get their message across loud and clear.
Here’s the list of the top five marketing automation agencies for 2022:
#5. Orange Marketing
Orange Marketing is based in Southern California and provides a mix of growth strategies, demand generation marketing, website development, and sales enablement to their customers in the SaaS and technology sectors. Through the years, they have learned to listen to their customers and implement a plan based on their goals. Orange Marketing is a HubSpot Diamond partner, and their customers love their data-driven approach to lead-generation marketing.
#4. SmartBug Media
SmartBug Media is based in the United States but has a global presence. The company is one of the leaders in inbound marketing, digital strategy, design, marketing automation, RevOps, and public relations. They were also recently named HubSpot’s 2021 Partner of the Year.
#3. New Breed
New Breed was founded in Vermont in 2002. The agency handles marketing, sales enablement, customer success, operations, and website development for Saas, IT, healthcare, food producer, and other industries. New Breed is a HubSpot Elite partner.
Impact Plus is a different kind of marketing agency. This HubSpot partner offers marketing services to their clients across many industries, but their bread and butter is the They Ask, You Answer framework for inbound marketing. Founder Marcus Sheridan literally wrote the book about this exciting new trend in marketing. The company teaches organizations how to answer customers’ questions with online resources to guide potential customers along the buyer’s journey.
#1. Geekly Media – The Perfect Blend of Technology and Human Ingenuity
Geekly Media brings a robust set of skills that earn them the top slot on our elite marketing automation agencies list. Geekly Media’s team of self-proclaimed “marketing geeks” bring a unique blend of creativity, technical savvy, and business acumen that is rarely found in a single marketing organization. And they love automation, truly earning them the title of “marketing geeks .”
Their platform of choice is HubSpot, the leading marketing automation platform available. As a HubSpot Diamond Partner, Geekly builds complex and effective automation workflows on HubSpot’s powerful platform like no other agency.
Proven and tested methods paired with intent-based digital marketing campaigns have earned Geekly Media high praise from its clients.
This marketing automation agency also offers inbound marketing strategies, curated content, website design, pay-per-click advertising, sales enablement, as well as guided DIY services for entrepreneurs who want to be more hands-on with their marketing campaigns.