Founders and CEOs
Build credibility before raising, hiring, or partnering. A Forbes Africa or Fast Company South Africa feature shortens sales cycles and answers the trust question before the first call.
25,000+
Stories published
African Publications
4.7 Stars · 3,548 Clients · 37 Countries
Baden Bower in Africa
Global Leader in Public Relations
Fast Company
"Baden Bower’s Staggering 25,000 News Features Have Left Rivals Stunned"
Global Recognition Awards
"Baden Bower Is The Most Disruptive PR Agency"
Vanity Fair
"Baden Bower’s Secret Strategy To Get Leading AI Engines Like ChatGPT, Perplexity, And Claude To Optimize Its Clients’ AI Visibility"
International Business Times
"Baden Bower Slashes Pitch‑to‑Publish Time by 18% Across Its Campaigns"
Entrepreneur
"Baden Bower disrupted the PR Agency model in just 5 years"
Track record
3,548 African and international clients trust Baden Bower for guaranteed editorial coverage.
3,548
Clients served
37
Countries reached
700+
Publications in network
93%
Client retention rate
Why African clients choose Baden Bower
An Africa-focused PR team that names the publication before you pay.
Most agencies sell effort. Baden Bower sells outcomes. Every package is built around named publications, a contractual money-back guarantee, and an account team working African business hours.
🌍
Africa-focused team, London-anchored
Your account team works from Baden Bower's London office at 86 Devonshire Street, only 0 to 1 hours offset from Lagos (WAT) and 1 to 2 hours from Johannesburg and Nairobi (SAST/EAT). Calls and approvals happen during your working day, not overnight from New York or Sydney.
📰
Direct relationships with African Tier-1 outlets
Forbes Africa, Fast Company South Africa, GQ South Africa, Glamour South Africa, Business Insider Africa, The Guardian Nigeria, Tech Cabal, plus regional and trade titles across South Africa, Nigeria, Kenya, Ghana, and Egypt. Publications are confirmed in writing before you commit.
✈️
Supports international talent visa applications
African founders are among the fastest-growing applicant groups for the US EB-1A, UK Global Talent Visa, Australian Distinguished Talent (subclass 858), and UAE Golden Visa. Authored editorial coverage in Tier-1 publications evidences the international recognition each of these programmes requires.
🛡️
Money-back guarantee in writing
If Baden Bower fails to publish the agreed story in the agreed publication, you get a full refund as set out in the terms and conditions. You only pay for delivered coverage.
Get Featured in High Ranking African Publications
How it works
From first call to live URL in 7 to 14 business days
A simple five-step process. Your only job is the questionnaire and the approval. Baden Bower handles writing, submission, and the relationship with the publication.
01
Strategy call
A short call with the London-anchored team to confirm your goals, audience, and the publications that will move the needle.
02
Questionnaire
Around 10 minutes of input on your business, story, and key facts. Used as the brief for the editorial team.
03
Article drafted
A Baden Bower journalist writes the piece in line with the target publication's editorial guidelines. You review and approve.
04
Submission
The article is submitted through Baden Bower's editorial partnership with the publication. No DIY pitching, no wire distribution.
05
Live URL delivered
You receive the live URL, the masthead logo for your site, and a PDF for pitch decks and visa filings. Permanently indexed by Google.
Who this is for
Built for African founders, tech operators, and visa applicants
The same guaranteed-placement model serves different buyers for different reasons. Baden Bower's Africa team has worked with all of them.
Fintech and tech founders Africa strength
Africa's tech export story (Flutterwave, Paystack, Chipper, M-Pesa-adjacent) is built on international recognition. Tech Cabal plus TechCrunch, Forbes Africa plus Forbes US, Business Insider Africa plus Business Insider. The masthead pair that closes Series A and Series B rounds.
International visa applicants EB-1A / GTV / 858
Editorial features in named Tier-1 publications evidence the international recognition the US EB-1A, UK Global Talent, Australian Distinguished Talent (858), and UAE Golden Visa each require. African founder applications have grown sharply since 2023.
Executives and thought leaders
Authored bylines in Forbes Africa, Business Insider Africa, and CEO-focused titles position you as a recognised voice. Useful for board roles, speaking fees, and personal brand work across the continent.
Hospitality and lifestyle brands
GQ South Africa, Glamour SA, Marie Claire SA, and Esquire SA build the cultural permission that performance marketing alone cannot. The trust signals that lift consumer brands across Tier-1 African markets.
SaaS, e-commerce, and Web3 brands
Logos on the homepage lift paid-ad conversion and add the social proof that closes enterprise deals. Coverage in Tech Cabal, Business Insider Africa, and global mastheads builds the trust both African and overseas buyers expect.
Ready to see your business in the African press?
Tell the team about your business and the publications you want. The strategy call is free and there is no obligation.
Book My Free Strategy Call
✓ Money-back guarantee·
✓ No lock-in·
✓ Named publications upfront
Pricing
Three editions to match your moment.
Yearly Paid Upfront saves 50% versus month-to-month, our most affordable option. Quarterly Paid Upfront saves 20%. Toggle to compare.
Rankings
The discoverability edition.
$
1,5002,4003,000
USD / month
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
Pay annually & save 50%Pay quarterly & save 20%
Get Started
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
Sample Publications
18 features min. / 12 mo.
Most Popular
Logos
The instant-credibility edition.
$
3,0004,8006,000
USD / month
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Pay annually & save 50%Pay quarterly & save 20%
Get Started
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
Sample Publications
18 features min. / 12 mo.
Custom
The bespoke imprint.
$
10,000
& Up
From $10,000 · scoped on a strategy call
Enterprise pricing available
Book a Strategy Call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
Sample Publications
18 features min. / 12 mo.
All editions include a pre-agreed publication list and a money-back guarantee.
Real reviews
What clients say after the first month
★★★★★
"We've transformed our conversion rate from click to lead, which has had a multiplied effect on our revenue and profit growth. We've been featured on Forbes, Business Insider, Yahoo Finance, CEO Weekly and lots more. A corollary benefit has been the improvements to our SEO, with our major keywords now ranking on page 1 of Google."
Aivi Salazar, COOBruntWork
★★★★★
"Tech Cabal and Business Insider Africa inside three weeks, plus a Forbes Africa feature the following month. The investor calls now run very differently. The credibility question is answered before we even open the deck."
Fintech founder, LagosVerified review · Reviews.io
★★★★★
"I'll be honest, I've worked with PR firms before and walked away disappointed. This time was different. The team was sharp, communicative, and actually delivered on what they promised."
SaaS founder, Cape TownVerified review · G2
Read all reviews on ProvenExpert, Reviews.io, Clutch, and G2.
Founder note
The agency you only pay when your story goes live
Baden Bower was founded in 2018 by AJ Ignacio after watching African businesses pay $3,000 to $8,000 a month to traditional PR agencies and receive nothing publishable. The model is simple: name the publication upfront, write the article, place it, then bill. If a story does not run, the client receives a refund as set out in the terms and conditions.
The team works on African business hours, anchored from Baden Bower's London office. Most African clients close their strategy call and have a first live URL within 14 business days.
Nearest office86 Devonshire Street, London (0–2h from WAT/SAST)
Track record3,548 clients · 25,000+ stories · 37 countries
RecognitionForbes World's Most Disruptive PR Agency 2025
Team250+ across London, New York, Sydney, Abu Dhabi
Money-back guarantee
Featured or refunded
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, you get a refund as set out in the terms and conditions. No ifs, no qualifications around effort.
Read the guaranteeFAQs
What African clients ask before signing up
Which African publications does Baden Bower place articles in?
+
Forbes Africa, Fast Company South Africa, GQ South Africa, Glamour South Africa, Marie Claire SA, Esquire SA, Business Insider Africa, The Guardian Nigeria, Tech Cabal, Vanguard, ThisDay, Daily Maverick, News24, CEO Africa, plus regional and trade titles across South Africa, Nigeria, Kenya, Ghana, and Egypt. The specific publication for your story is named in writing before you commit.
Do placements support international visa applications from Africa?
+
Yes. Authored editorial coverage in Tier-1 publications evidences the international recognition required for the US EB-1A (8 CFR section 204.5(h)(3)(iii)), UK Global Talent Visa, Australian Distinguished Talent Visa (subclass 858), and UAE Golden Visa. Baden Bower has built visa publicity packages used in successful petitions across all four jurisdictions. See EB-1A visa publicity for the US package.
How fast can an African business get its first placement?
+
Most clients see a first live URL within 7 to 14 business days of signing up. Some outlets publish within 72 hours of approval. Premium titles such as Forbes Africa can take up to 6 weeks. The lead time for your chosen publication is confirmed before you commit.
Does Baden Bower have an African office?
+
Baden Bower does not have a physical African office. The team supporting African clients works from the London office at 86 Devonshire Street, only 0 to 1 hours offset from Lagos (WAT) and 1 to 2 hours from Johannesburg, Nairobi, and Cairo. Calls, briefings, and approvals run during your working day. Baden Bower also has offices in New York, Sydney, Abu Dhabi, and the British Virgin Islands, with a team of more than 250.
How does the money-back guarantee work?
+
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, a full refund is issued as set out in the terms and conditions. Refunds are not issued for delayed publications where the article is already drafted and approved. Full terms at badenbower.com/terms-conditions-faqs.
Can I be invoiced in ZAR, NGN, or KES instead of USD?
+
Yes. Pricing is shown in USD across the global Baden Bower price book, but African clients can be invoiced in South African rand, Nigerian naira, Kenyan shillings, or other major African currencies on request, with conversion applied at the prevailing rate. VAT treatment depends on your country of registration; the team will guide you through the invoice setup on the strategy call. Full pricing breakdown is at badenbower.com/pricing.
Do you write the article or do I write it?
+
Baden Bower writes it. You complete a 10-minute intake questionnaire about your business, story, and key facts. A journalist drafts the piece. You review and approve before submission. The agency handles writing, compliance with the publication's editorial guidelines, and the submission itself.
Is the article paid or sponsored content?
+
No. Every placement is an authored editorial article written by a Baden Bower journalist and published as standard editorial. There is no "sponsored" or "partner content" label on the live article. The piece is permanently indexed by Google and qualifies as supporting evidence for international visa applications.
Your business in the publications your customers already read
3,548 clients across 37 countries. Money-back guarantee. London-anchored team on African business hours. The strategy call is free.
Book My Free Strategy CallForm below · 1 business day reply time · No spam, ever
Get Started Today
Get a Free Consultation With a Baden Bower Expert
Tell us about your goals and we'll show you the exact publications that will make the biggest impact. No obligation, no hard sell.
✓ Money-back guarantee
·
✓ Named publication in your contract
·
✓ From $1,500/mo
We reply within 1 business day. Your information is never shared or sold.