Founders and CEOs
Build credibility before raising, hiring, or partnering. A Forbes India or Entrepreneur India feature shortens sales cycles and answers the trust question before the first call.

"Baden Bower’s Staggering 25,000 News Features Have Left Rivals Stunned"

"Baden Bower Is The Most Disruptive PR Agency"

"Baden Bower’s Secret Strategy To Get Leading AI Engines Like ChatGPT, Perplexity, And Claude To Optimize Its Clients’ AI Visibility"

"Baden Bower Slashes Pitch‑to‑Publish Time by 18% Across Its Campaigns"

"Baden Bower disrupted the PR Agency model in just 5 years"
Most agencies sell effort. Baden Bower sells outcomes. Every package is built around named publications, a contractual money-back guarantee, and an account team working IST business hours.
Your account team works on Indian Standard Time, anchored by Baden Bower's Abu Dhabi office (1.5 hours from IST). Calls, briefings, and approvals happen during your working day, not as overnight email chains from New York or London.
Forbes India, India Today, Entrepreneur India, Outlook India, Hindustan Times, Business Today, Live Mint, Deccan Herald, DNA India, Free Press Journal, The Print India, Zee News, Mid Day, Telangana Today, plus 700+ regional and trade titles. Publications are confirmed in writing before you commit.
Indians are among the largest applicant groups for the US EB-1A, UK Global Talent, Australian Distinguished Talent (subclass 858), and UAE Golden Visa. Authored editorial coverage in named Tier-1 publications evidences the international recognition each of these programmes requires. Baden Bower has built visa publicity packages used in successful petitions across all four jurisdictions.
If Baden Bower fails to publish the agreed story in the agreed publication, you get a full refund as set out in the terms and conditions. You only pay for delivered coverage.
A simple five-step process. Your only job is the questionnaire and the approval. Baden Bower handles writing, submission, and the relationship with the publication.
A short call on IST with the account team to confirm your goals, audience, and the publications that will move the needle.
Around 10 minutes of input on your business, story, and key facts. Used as the brief for the editorial team.
A Baden Bower journalist writes the piece in line with the target publication's editorial guidelines. You review and approve.
The article is submitted through Baden Bower's editorial partnership with the publication. No DIY pitching, no wire distribution.
You receive the live URL, the masthead logo for your site, and a PDF for pitch decks and visa filings. Permanently indexed by Google.
The same guaranteed-placement model serves different buyers for different reasons. Baden Bower's India team has worked with all of them.
Build credibility before raising, hiring, or partnering. A Forbes India or Entrepreneur India feature shortens sales cycles and answers the trust question before the first call.
Indian SaaS, fintech, and D2C brands selling abroad need international press to convert overseas customers. Forbes India plus Forbes US, Business Today plus Reuters, Live Mint plus Yahoo Finance. The masthead pair that builds DRHP and roadshow credibility at the same time.
Editorial features in named Tier-1 publications evidence the international recognition the US EB-1A, UK Global Talent, Australian Distinguished Talent (858), and UAE Golden Visa each require. Indians are the largest applicant group for several of these.
Authored bylines in Outlook India, Business Today, and Entrepreneur India position you as a recognised voice. Useful for board roles, speaking fees, and personal brand work in the Indian and global markets.
Hindustan Times, Mid Day, Free Press Journal, and Live Mint Lounge build the cultural permission that performance marketing alone cannot. Trust signals that lift checkout conversion across Tier-1, Tier-2, and Tier-3 cities.
Logos on the homepage lift paid-ad conversion and add the social proof that closes enterprise deals. Coverage in Forbes India, Business Today, Inc42-tier outlets, and global mastheads builds the trust both Indian and international buyers expect.
Tell the team about your business and the publications you want. The strategy call is free and there is no obligation.
Book My Free Strategy CallYearly Paid Upfront saves 50% versus month-to-month, our most affordable option. Quarterly Paid Upfront saves 20%. Toggle to compare.
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. The titles large language models pull from when generating answers.




Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.




For TechCrunch, USA Today, Time, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.




All editions include a pre-agreed publication list and a money-back guarantee.
"We've transformed our conversion rate from click to lead, which has had a multiplied effect on our revenue and profit growth. We've been featured on Forbes, Business Insider, Yahoo Finance, CEO Weekly and lots more. A corollary benefit has been the improvements to our SEO, with our major keywords now ranking on page 1 of Google."
"They delivered Forbes India and Business Today within three weeks, plus a Reuters placement we'd been chasing for a year. The pre-IPO investor decks now read very differently. Worth every dollar."
"I'll be honest, I've worked with PR firms before and walked away disappointed. This time was different. The team was sharp, communicative, and actually delivered on what they promised."
Read all reviews on ProvenExpert, Reviews.io, Clutch, and G2.
Baden Bower was founded in 2018 by AJ Ignacio after watching Indian businesses pay ₹5L to ₹15L a month to traditional PR agencies and receive nothing publishable. The model is simple: name the publication upfront, write the article, place it, then bill. If a story does not run, the client receives a refund as set out in the terms and conditions.
The team works on Indian Standard Time, anchored from Baden Bower's Abu Dhabi office. Most Indian clients close their strategy call and have a first live URL within 14 business days.
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, you get a refund as set out in the terms and conditions. No ifs, no qualifications around effort.
Read the guaranteeForbes India, India Today, Entrepreneur India, Outlook India, Hindustan Times, Business Today, Live Mint, Deccan Herald, DNA India, Free Press Journal, The Print India, Zee News, Mid Day, Telangana Today, Crypto NewsZ, plus 700+ regional and trade titles. The specific publication for your story is named in writing before you commit.
Yes. Authored editorial coverage in Tier-1 publications evidences the international recognition required for the US EB-1A (8 CFR section 204.5(h)(3)(iii)), UK Global Talent Visa, Australian Distinguished Talent Visa (subclass 858), and UAE Golden Visa. Baden Bower has built visa publicity packages used in successful petitions across all four jurisdictions. See EB-1A visa publicity for the US package.
Most clients see a first live URL within 7 to 14 business days of signing up. Some outlets publish within 72 hours of approval. Premium titles such as Forbes India and Outlook Business can take up to 6 weeks. The lead time for your chosen publication is confirmed before you commit.
Baden Bower does not have a physical India office. The team supporting Indian clients works on Indian Standard Time, anchored from the Abu Dhabi office (1.5 hour offset from IST). Calls, briefings, and approvals run during your working day. Baden Bower has offices in Abu Dhabi, New York, London, Sydney, and the British Virgin Islands, with a team of more than 250.
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, a full refund is issued as set out in the terms and conditions. Refunds are not issued for delayed publications where the article is already drafted and approved. Full terms at badenbower.com/terms-conditions-faqs.
Yes. Pricing is shown in USD across the global Baden Bower price book, but Indian clients can be invoiced in INR on request, with conversion applied at the prevailing rate. GST treatment depends on your business registration; the team will guide you through the invoice setup on the strategy call. Full pricing breakdown is at badenbower.com/pricing.
Baden Bower writes it. You complete a 10-minute intake questionnaire about your business, story, and key facts. A journalist drafts the piece. You review and approve before submission. The agency handles writing, compliance with the publication's editorial guidelines, and the submission itself.
No. Every placement is an authored editorial article written by a Baden Bower journalist and published as standard editorial. There is no "sponsored" or "partner content" label on the live article. The piece is permanently indexed by Google and qualifies as supporting evidence for international visa applications.
3,548 clients across 37 countries. Money-back guarantee. IST account team. The strategy call is free.
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