PR Agency in Tel Aviv: Guaranteed Forbes Israel & TechCrunch Placements
Baden Bower is a PR agency working with Israeli tech founders, AI and cybersecurity startups, deep-tech companies, defence-adjacent tech, and Israeli founders building US presence ahead of relocation, fundraising, or exit. Guaranteed placements in Forbes Israel, TechCrunch, Bloomberg, Reuters, Calcalist, Globes, The Jerusalem Post, and 700+ other Tier-1 publications, or you get your money back. Founded in 2018 by AJ Ignacio, the agency has secured over 25,000 editorial placements for 3,548 clients across 37 countries, with a particularly deep Israeli tech and visa-applicant portfolio. Plans start at $1,950 USD per month (approximately ₪7,200). Most stories run within 72 hours of approval.
Hebrew-language domestic press. and US tech press, simultaneously.
Israeli companies need press in both Hebrew-language Israeli outlets and US tech press at once, often timed to coincide with funding announcements, US market launches, or founder relocations. Forbes Israel for the local layer. TechCrunch, Bloomberg, Wired, and The Information for the US layer. The two run in parallel because Israeli companies are almost always selling to both ecosystems.
Apply for the Audit →Highest-density tech market in the world per capita.
Israel has roughly 9.7 million people, more tech startups per capita than anywhere else in the world, and an ecosystem that produces a large share of global cybersecurity, AI, and deep-tech exits. The Tel Aviv-Herzliya corridor alone hosts more US-headquartered tech R&D centres than any city outside North America.
Israeli founders relocate to the US for fundraising and customer access at higher rates than founders from any other geography.
The PR consequence is specific and unusual: Israeli companies need press in both Hebrew-language Israeli outlets and US tech press simultaneously, often timed to coincide with funding announcements, US market launches, or founder relocations. The agency that handles one layer well often cannot handle the other.
Forbes Israel is one of Baden Bower's strongest editorial relationships globally. Across hundreds of Israeli engagements, Forbes Israel has become a reliable delivery channel for founder profiles, company announcements, and the published-materials evidence Israeli applicants need for US O-1 and EB-1A petitions.
The Tel Aviv PR landscape, in six facts
Six kinds of Israeli client. Tech, defence, visa, and exit.
The package mix changes depending on whether the buyer is a US enterprise, a US VC, a USCIS adjudicator, or an acquirer's diligence team.
IST + EST account teams. 14 business days to first placement.
Israeli clients are handled across two Baden Bower offices: London for Israel-time account servicing and Israeli editorial delivery, New York for the US tech press layer and US visa applications. Most Israeli clients work across both given the bicoastal nature of Israeli tech.
Forbes Israel. and the US tech press layer that matters most.
Two layers running in parallel.
Israeli Tier-1 (Hebrew and English) for domestic credibility, recruiting, and TASE coverage. US tech Tier-1 for the layer that matters most to Israeli companies, TechCrunch, Bloomberg, The Information, Wired, where US enterprise buyers, US VCs, US recruiters, and USCIS adjudicators look first.
Forbes Israel is one of Baden Bower's deepest editorial relationships globally and a core delivery channel for Israeli clients. The publication produces editorial coverage to Forbes group standards, is indexed by Google as Forbes content, and is accepted by USCIS, US enterprise buyers, and global recruiters as legitimate Forbes coverage.
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🇮🇱Israeli Tier-1 (Hebrew & English)Forbes Israel, Calcalist, Globes, The Marker, The Times of Israel, The Jerusalem Post, CTech, Ynet.
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🇺🇸US tech Tier-1TechCrunch, Bloomberg, The Information, Wired, Forbes (US), Business Insider, Fast Company, VentureBeat.
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🛡Cyber, defence, deep techSecurityWeek, Dark Reading, IEEE Spectrum, MIT Technology Review, Defense News, Breaking Defense, FierceBiotech, Endpoints News.
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📊Financial & pre-IPO bridgeBloomberg, Reuters, WSJ, Financial Times for cross-border deals, IPOs, and acquisitions by US strategics.
Typical Tel Aviv publication mix
Hundreds of Forbes Israel placements delivered to Israeli clients. The publication carries the Forbes logo, appears in Google search, and is treated by adjudicators and acquirers as the real thing.
Israeli tech-PR boutique vs Baden Bower.
Israeli tech-PR boutiques are strong on Hebrew-language outlets and have limited US tech-press reach. Baden Bower covers both layers and charges only for placements that publish.
Strong locally, US gap
Solid Hebrew-language Israeli Tier-1 relationships with Calcalist, Globes, and The Marker. Limited or no US tech-press editorial access. Monthly retainers billed regardless of placements. Per-engagement quoting standard.
- Limited or no US tech-press editorial relationships
- Monthly retainer continues whether placements land or not
- Per-engagement pricing slows down decisions
- Timelines measured in weeks per story
- No refund mechanism for missed coverage
Israeli + US tech under one contract
Direct editorial relationships at Forbes Israel and Israeli Tier-1, TechCrunch, Bloomberg, Wired, The Information, plus 700+ global Tier-1 publications. Money-back refund if work does not publish. IST + EST aligned account teams.
- Named publication confirmed in writing before payment
- Money-back refund if promised coverage does not publish
- Israeli + US tech press under one delivery team
- 72-hour publication turnaround from approval
- Forbes Israel as a core delivery channel
Named publication, named date. or refund.
Every 12-month placement is contracted with a publication date. If we miss it, the client does not pay. No negotiation, no clawback theater.
- Named publication confirmed in writing before any payment
- Editorial-grade work, no advertorial, no sponsored label
- Israeli Tier-1 + US tech under one delivery contract
- Live within 72 hours of client approval
- Money-back refund if we fail to deliver the agreed coverage
Israeli founders working with Baden Bower.
What PR costs in Tel Aviv. And what you get for it.
Israeli PR agency retainers range from ₪10,000/month for boutique tech-PR consultancies to ₪80,000+/month for international agencies running multinational accounts. Baden Bower sits competitively while delivering guaranteed Tier-1 placements in both Israeli and US outlets.
| Provider | Baden Bower | Israeli tech-PR boutique | International tech-PR | In-house hire |
|---|---|---|---|---|
| Starting monthly cost (ILS approx) | ~₪7,200 | ₪10,000-30,000 | ₪50,000-80,000 | ₪300,000-500,000/yr |
| Guaranteed Tier-1 placement | ✓ | ✗ | ✗ | ✗ |
| Money-back refund if work does not ship | ✓ | ✗ | ✗ | N/A |
| Forbes Israel, Calcalist, Globes access | ✓ | ✓ | Limited | Limited |
| TechCrunch, Wired, The Information | ✓ | Limited | ✓ | ✗ |
| O-1 / EB-1A visa evidence quality | ✓ | ✗ | Sometimes | ✗ |
| Defence-adjacent publishability check | ✓ | Varies | Limited | Inherent |
| Pricing published, no sales call needed | ✓ | ✗ | ✗ | N/A |
| Turnaround under 14 business days | ✓ | Varies | Slow | ✗ |
Three packages. USD priced, ILS approximations below.
Israeli VAT is added where the client's tax status requires it. ILS figures are approximate at recent exchange rates.
Rankings
The discoverability edition.
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
Logos
The instant-credibility edition.
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
Custom
The bespoke imprint.
From $10,000 · scoped on a strategy call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
All three stacked, $8,950/month USD (~₪33,000) on the 12-month plan, for pre-IPO, pre-acquisition, and multi-stage growth campaigns. Invoicing in USD; ILS figures are approximations. See full pricing →
Israeli founders ask these before booking the call.
What does PR cost in Tel Aviv?
Israeli PR agency retainers typically range from ₪10,000 per month for boutique tech-PR consultancies to ₪80,000+ per month for international agencies running multinational accounts. Baden Bower's USD pricing converts to approximately ₪7,200 to ₪14,800 per month per package, sitting competitively in the local market while delivering guaranteed Tier-1 placements in both Israeli and US outlets.
Does Baden Bower have an office in Tel Aviv?
Baden Bower has offices in New York, Sydney, and London. The London office handles Israeli client servicing in Israel Standard Time. The agency's New York office handles US-market deliverables for Israeli clients targeting US press and US visa applications. Most Israeli clients work across both offices given the bicoastal nature of Israeli tech.
Can Baden Bower place clients in Forbes Israel?
Yes. Forbes Israel is one of Baden Bower's deepest editorial relationships globally and a core delivery channel for Israeli clients. The publication produces editorial coverage to Forbes group standards, is indexed by Google as Forbes content, and is accepted by USCIS, US enterprise buyers, and global recruiters as legitimate Forbes coverage.
Does Forbes Israel coverage count for O-1 or EB-1A visa applications?
USCIS adjudicators evaluate published-materials evidence under 8 CFR § 204.5(h)(3)(iii). Coverage qualifies when the publication is a qualifying outlet, the article is about the applicant rather than by the applicant, and the authorship is editorial rather than self-promotional. Forbes Israel articles authored by Forbes Israel journalists meet these criteria. Whether any specific article qualifies in the context of a specific petition is a legal question for the applicant's immigration counsel.
Does Baden Bower handle Hebrew-language coverage?
Baden Bower works primarily in English. For Israeli clients targeting domestic Hebrew-speaking audiences, the agency coordinates Hebrew translations of English coverage through editorial syndication and partner relationships with Calcalist, Globes, and The Marker. Hebrew-original content development is available for specific client mandates, quoted separately at intake.
Does Baden Bower work with defence-adjacent or export-controlled Israeli companies?
Selectively. Baden Bower's intake team confirms what is and is not publishable based on the client's export-control sensitivities, the Israeli Ministry of Defence guidelines, and the client's investor-relations and legal team. Coverage in this sector is built around what the company is authorised to disclose, not what the editor would prefer to publish. The agency does not publish anything that touches export-controlled information.
How is Tel Aviv PR strategy different from San Francisco PR strategy?
The fundamental difference is the simultaneous local + US layering. SF founders need US press. Tel Aviv founders need US press AND Israeli press, often in the same week, because their hiring is local, their TASE-listed peers are local, and their employees and acquirers are split across both ecosystems. Baden Bower's Tel Aviv model is built for this dual-track requirement.
What if Baden Bower fails to deliver the promised placements?
Clients receive a money-back refund if Baden Bower fails to publish the stories listed under their 12-month package. The refund policy is set out in the agency's terms and conditions and applies to all guaranteed placement plans.
Ready to put the Israeli company in named press?
Apply for the audit. Free 15-minute call in Israel Standard Time confirms target Forbes Israel + US tech press mix and a 12-month publication schedule. Written shortlist included, no obligation.
Apply Now →See Which Tier-1 Publications
Can Name Your Company
Tell us what you're working on. We'll send back a written publication shortlist within 24 hours, naming the Forbes, Bloomberg, WSJ, FT, NYT, and regional Tier-1 outlets we can realistically place. Free, no obligation.