Get Featured in WWD. Guaranteed.
A real WWD editorial placement in the fashion industry's trade authority, read every morning by buyers, retailers, executives and investors. Yours to keep and share forever, or your money back.
Guaranteed placement · Money-back in writing · Authored editorial, not sponsored content
Recognised by the world's leading media
See a real WWD placement
This is exactly the kind of authored editorial we produce and guarantee for you.
Trusted by 3,548 clients across 37 countries
WWD is the fashion industry's trade authority
WWD, published since 1910 and known as the bible of fashion, is the trade publication the fashion, beauty and luxury industries actually read. Its audience is not casual consumers but the decision-makers who shape the market: department store buyers, wholesale accounts, retail executives, brand founders, beauty conglomerate leadership, luxury investors and the analysts who cover the sector. A WWD placement lands your story on the desks of the people who decide what gets stocked, funded, acquired and covered by the rest of fashion media.
How a Baden Bower WWD placement compares
| Feature | Do It Yourself | Sponsored Content | Baden Bower |
|---|---|---|---|
| Guaranteed WWD publication | No | Yes | Yes |
| Real editorial, not paid content | Maybe | No, labelled sponsored | Yes |
| Money-back if it does not run | No | N/A | Yes |
| No "Sponsored" or "Paid" tag | Yes | No | Yes |
| Typical timeline | Months, if ever | Days | 2 to 6 weeks |
| Reach into buyers, retailers, industry decision-makers | No | Sometimes | Yes |
| Usable for O-1 / EB-1A visa evidence | Maybe | No | Yes |
| Typical cost | Your time only | High per-piece fee | One-time flat fee |
The only agency that guarantees your WWD placement
Guaranteed or Refunded
Your WWD article publishes and you receive the live URL, or you get a full refund. No "we are still pitching."
Read by Fashion's Decision-Makers
Reach buyers, retailers, brand founders, beauty executives and luxury investors. Not consumers, but the people who decide what fashion actually stocks, funds, and covers.
Permanent Credibility Asset
A dofollow backlink and a live URL that keeps ranking, keeps citing and keeps working for your brand for years.
How it works in 3 simple steps
Tell us about you
Complete a short questionnaire about you, your brand, and the story you want to tell in WWD. Takes about 10 minutes.
We write and submit
Our editorial team drafts your WWD piece, sends it for your approval, and submits it through our editorial relationships.
You go live
Your WWD placement is published. You receive the live URL, a downloadable press logo, and ownership of the credibility asset forever.
Everything included in your WWD placement
Book your WWD feature
WWD Editorial Placement
A real, authored editorial placement about you or your brand, published in WWD under a real byline, or your money back.
Guaranteed Placement
Your WWD placement runs, or we refund in full, no questions asked.
Real Authored Editorial
Written by our journalists and published under a real byline. No sponsored label, no paid tag.
Read by Fashion's Decision-Makers
Land on the desks of buyers, retailers, brand founders, beauty executives and luxury investors.
Live Within 6 Weeks
Most WWD placements go live in 2 to 6 weeks. Rush slots often available.
Live URL and Press Logo You Can Share Forever
Permanent WWD URL and downloadable press logo for your website, LinkedIn, line sheets and investor decks.
100% Money-Back Guarantee
If we don't deliver, we refund every dollar. No contracts. No fine print. Your risk is zero.
Guaranteed authored editorial placement in WWD. Yours to use on your website, line sheets, wholesale outreach and marketing forever.
One-time payment · No recurring charges · Instant confirmation
A WWD placement works for you
Fashion Brand / Designer
Land on the desks of buyers and retailers who decide what gets stocked.
Beauty / Skincare Founder
Signal credibility to Sephora, Ulta and department store beauty teams.
Retail / DTC Executive
Position yourself alongside the industry's most-covered brands.
Luxury / Accessories
Reach the investors and executives who fund the sector's next winners.
Fashion Tech / Retail Tech
Land the industry-facing coverage that opens enterprise fashion doors.
What our clients say
"The WWD feature opened wholesale conversations with buyers we had been trying to reach for two years. Three department store meetings booked in the week after publication."
"WWD is the credential fashion investors respect. Cap-table conversations changed the moment the piece went live, and preferred terms started showing up in term sheets."
"A WWD feature put us in front of partners we could not reach cold. The article has paid for itself many times over in wholesale and licensing revenue."
Our 100% money-back guarantee
If your WWD placement does not publish, you receive a full refund. It is a contractual promise, backed by seven years of delivery and 3,548 clients across 37 countries.
What clients ask before booking
Is this a real WWD editorial placement, not sponsored content?
Yes. It is a genuine authored editorial placement, written by a journalist and published under a real byline on a WWD editorial property. No "Sponsored", "Partner content" or "Paid" tag on the live piece.
Do I need to have a fashion brand to be featured?
Not strictly. WWD covers fashion, beauty, retail, luxury goods, wellness, wholesale, licensing, retail tech, and the executives who run all of it. Beauty founders, retail tech companies, licensing platforms, direct-to-consumer brands and even adjacent players regularly appear in WWD when the story ties to the industry.
Which WWD section will my article appear in?
The section is matched to your story angle: Fashion for brand and designer stories, Beauty for skincare and cosmetics, Business for founders and financials, Retail for wholesale and e-commerce, Executive Suite for leadership news. We recommend the best fit for your brand and confirm the target section in your agreement before any writing begins.
How long until my WWD placement is live?
Most WWD placements publish within 2 to 6 weeks of sign-up, depending on the story angle and the publication's editorial calendar (fashion weeks and market weeks can shift timing). Rush timelines are often available. Every timeline is confirmed in your agreement before you pay.
What if the placement does not publish?
You receive a full refund. The money-back guarantee is written into your client agreement. This is why 3,548 clients across 37 countries trust Baden Bower with their PR.
Can I use the WWD logo on my website afterwards?
Yes. Every Baden Bower client receives a downloadable WWD press logo, an as-featured-in kit, and the live URL. You can use them on your homepage, wholesale line sheets, sales pages, investor deck, LinkedIn, email signatures, and paid advertising.
Does a WWD placement qualify as evidence for an O-1 or EB-1A visa?
Yes. WWD is recognised by USCIS adjudicators as major media within its industry vertical, and authored editorial coverage in WWD qualifies as published material about the applicant relating to their work, particularly for founders and executives in fashion, beauty and retail. Learn more about visa publicity packages.
How is a WWD placement priced?
WWD placement is a one-time flat fee covering the full authored editorial placement, guaranteed publication, live URL, and downloadable press logo. Every purchase is backed by our money-back guarantee, written into your client agreement.
See the plan for your WWD feature
In 30 minutes we'll walk you through exactly what your WWD feature will look like: the story angle, the timeline, and how we secure your placement. No charge, no obligation.
- Guaranteed WWD editorial placement
- Money-back guarantee written into every contract
- Real authored editorial, no sponsored or paid label
- 4.7 from 668 verified reviews