What Do PR Agencies Do in 2026
The magical art of publicity and how PR Agencies can rocket your brand in 2026. What Do PR Agencies Actually Do? Do You Need One? Table of Contents The Mystery
Guaranteed crypto PR placements on Bitcoin.com, Forbes and 1,985 publications
Key points
By Kris Gia Escueta, Baden Bower. Updated September 2026.
Sixteen crypto and blockchain PR agencies ranked for 2026, with what each one does, who it has worked for, and how its pricing model works.
- Most crypto and NFT projects cannot advertise on Google or Facebook, so earned editorial coverage is the main channel for visibility and trust.
- Baden Bower is the only agency on this list that guarantees editorial placements in named publications, including Bitcoin.com, NewsBTC, Bitcoinist and Dailycoin.com, with a money-back guarantee.
- Traditional crypto PR agencies work on retainers with no guaranteed coverage. Baden Bower charges per placement from $495 plus a Publisher Access membership from $990 a month on a 12-month term.
- The list covers full-service Web3 agencies, boutique specialists and regional leaders across the US, Europe, the Middle East and Asia.
The 16 agencies
- Baden Bower
- NinjaPromo
- Lunar Strategy
- GuerrillaBuzz
- Mooning
- DIFY Singapore
- Luna PR
- CryptoVirally
- MarketAcross
- Crypto PR Lab
- Crypto PR
- SingleGrain
- Melrose PR
- Coinbound
- CrowdCreate
- BlockWiz
Also on this page: how to choose a crypto PR agency, Baden Bower pricing and frequently asked questions.
Top 16 crypto and blockchain PR agencies for 2026
Cryptocurrency companies face a specific problem: mainstream ad platforms such as Google and Facebook restrict most crypto advertising, which makes earned media and guaranteed PR placements the most effective route to visibility and trust. We evaluated the 16 best crypto PR agencies against our own approach to generating guaranteed news stories for crypto and blockchain businesses.
1. Baden Bower
Guaranteed crypto placements, Global, Founded 2018
Services: Blockchain & ICO Marketing, Cryptocurrency PR, NFT Marketing, Guaranteed Editorial Placements, Content Writing, Forbes & Business Insider Placement, Web3 PR
Baden Bower is the only crypto PR agency that guarantees editorial placements across 50+ major crypto news networks, including Bitcoin.com, NewsBTC, Bitcoinist, and Dailycoin.com, backed by a money-back guarantee if stories fail to publish. With 3,548 clients served across 37 countries and 25,000+ articles published, Baden Bower has a documented track record in blockchain, NFT, and Web3 publicity.
Most crypto and NFT projects cannot obtain the licence required to advertise on Google Ads or Facebook, making guaranteed editorial coverage the most credible alternative. Baden Bower fills that gap with membership from $990 a month on a 12-month term and placements from $495, every placement backed by a contractual money-back guarantee.
2. NinjaPromo
Full-service Web3 marketing, 110+ team
Services: Social Media, SEO, PPC, Influencer Marketing, PR, Blockchain Development
NinjaPromo is a full-service digital marketing agency specialising in blockchain, crypto, fintech, and Web3 marketing. With a team of over 110 marketers, designers, and developers, they offer multi-channel marketing solutions across social media, SEO, PPC, influencer marketing, PR, video production, and blockchain development. The agency has won numerous awards for its work in the Web3 space.
3. Lunar Strategy
Web3-native marketing, 100+ clients, 1M+ followers gained
Services: Go-to-Market Strategy, Influencer Marketing, Web3 PR, Community Management, Paid Ads
Lunar Strategy is a Web3-native marketing agency that has worked with over 100 Web3 clients, helping them gain over 1 million followers. They provide go-to-market strategy, authority building, influencer marketing, paid ads, PR, community management, and social media management. Recognised clients include Oasis Foundation, Sahara Protocol, and Game Starter. Award recipients include the Cointelegraph Award and Top Rated ICO Marketing Agency.
Clients: Oasis Foundation, Sahara Protocol, Game Starter, Dark Frontiers
4. GuerrillaBuzz
Boutique crypto marketing, Israel, 100+ clients
Services: PR, Content Marketing, SEO, Community Growth, Branding
GuerrillaBuzz is a boutique marketing agency specialising in crypto and blockchain projects. Based in Ness Ziona, Israel, they have worked with over 100 clients and focus on building loyal fanbases in the blockchain community. Their out-of-the-box growth marketing methods cover PR, content marketing, SEO, community growth, and branding for IDO, STO, IEO, crypto exchange, and DAO projects.
Clients: Cryptohopper, AAX, CoinGecko, Bancor, ThreeFold
5. Mooning
Web3 consultancy, NFT marketing
Services: NFT Marketing, Web3 Strategy, Community Building
Mooning is a Web3 consultancy and NFT marketing agency with decades of digital marketing experience. Co-founded by Lisa Teh and Nick Bell, both recognised figures in digital marketing, Mooning focuses on executing ground-breaking strategies, community building, and navigating the Web3 space. Their client roster includes major global brands across multiple sectors.
Clients: Lenovo, Uber Eats, L'Oreal, San Pellegrino
6. DIFY Singapore
Blockchain comms, Southeast Asia leader
Services: PR, Digital Marketing, Events, Social Media, Branding
DIFY Singapore is a top communications agency specialising in blockchain, fintech, and crypto communications, established as the leading agency in Southeast Asia. DIFY's expertise spans public relations, digital marketing, events and activations, social media advertising, and branding. They offer a free consultation to craft campaigns tailored to any audience or industry.
Clients: Disney, Binance x Paxos, ONE Esports, Singtel PVP Esports
7. Luna PR
Global Web3 PR, 100+ employees, 3 continents
Services: PR, Marketing, Event Management, Branding, Web3
Luna PR is a global agency providing public relations, marketing, advisory, event management, and branding services. With a team of over 100 employees across three continents, they specialise in Web3, blockchain, digital assets, NFTs, gaming, esports, fintech, AI, and the metaverse. They are known for professionalism, responsiveness, and strong communication.
Clients: Huobi, Ripple MENA, FibSWAP DEX
8. CryptoVirally
Custom crypto marketing, Data-driven
Services: Custom Strategy, Data-Driven Marketing, Crypto PR
CryptoVirally provides personalised marketing solutions for cryptocurrency projects through a six-step process: gathering key information, establishing measurable goals, transparent cost estimation, comprehensive analysis, custom strategy development, and data-driven implementation. Their team has decades of combined experience in marketing, finance, and the cryptocurrency industry.
Clients: Bitrue, Divi Project, ColossusXT
9. MarketAcross
Blockchain content marketing, Since 2014, No retainer
Services: PR, Content Marketing, SEO, Influencer (KoL), Community Growth
MarketAcross is a content marketing agency that has been working with established blockchain solutions since 2014. They specialise in PR, content marketing, brand reputation, social promotions, influencer outreach (KoL), SEO, and community growth. Notably, they do not charge retainer fees and only charge for guaranteed deliverables, a model similar to Baden Bower's guaranteed approach.
Clients: Binance, Polygon, Polkadot, eToro, Tron
10. Crypto PR Lab
PR & advisory, New York, San Francisco
Services: PR & Media, Investor Introductions, Speaker Engagement, Video Content
Crypto PR Lab is a public relations and advisory firm working with blockchain startups, exchanges, funds, service providers, corporations, and global events. Based in New York and San Francisco, the firm provides PR and media services, investor and advisor introductions, speaker engagement, video content creation, and crypto conference consulting, including private meetings during Davos Conference Week.
11. Crypto PR
Web3 advisory, Dubai, New York, Hong Kong
Services: Advisory, PR, DeFi, GameFi, Metaverse
Crypto PR is a blockchain and digital transformation advisory firm with operations in Dubai, New York, and Hong Kong. They provide consultation and management services for crypto projects, financial institutions, and governmental institutions, specialising in Web3 technologies including DeFi, NFTs, GameFi, SocialFi, and the Metaverse. The team brings professional consulting experience from before the crypto era.
Clients: Avalanche, HSBC, Kyber Network, Morpheus
12. SingleGrain
Digital marketing, Crypto vertical, Founded 2014
Services: SEO, Content Marketing, PPC, CRO, SaaS Marketing
SingleGrain is a digital marketing agency founded by Eric Siu in 2014. Today it serves as a top digital marketing agency for businesses across sectors including crypto and fintech. Their data-driven approach covers SEO, content marketing, PPC advertising, conversion rate optimisation, and SaaS marketing. The agency is known for its improvement-obsessed culture and results-focused methodology.
13. Melrose PR
Crypto-focused PR, Founded 2012
Services: Press Relations, Thought Leadership, Media Training, Content Creation
Founded in 2012, Melrose PR is a crypto-focused public relations agency that helps Web3 projects achieve their communications goals. They believe in the original promise of Bitcoin and the ethos of Web3. Services include messaging and positioning, press relations, thought leadership, media training, content creation, and distribution. They leverage existing relationships with top-tier media outlets to secure coverage.
Media coverage in: CoinDesk, Decrypt, WSJ, Yahoo Finance
14. Coinbound
Blockchain marketing, Fractional Web3 CMO
Services: Influencer Marketing, Community Management, PR, SEO, Lead Generation
Coinbound is a marketing agency built specifically for blockchain and cryptocurrency companies. Services include influencer and thought leader marketing, community management, PR, Twitter management, SEO, and lead generation. They also offer fractional Web3 CMO services, Web3 executive networking, and Web3 blog management.
Clients: Litecoin, Cosmos, MetaMask, Voyager, eToro, Shapeshift
15. CrowdCreate
Growth marketing, $250M raised, 500+ projects
Services: PR, Investor Marketing, Influencer Marketing, Video Marketing, Web3 Strategy
Founded in 2014, CrowdCreate is a growth marketing agency specialising in PR, investor marketing, crowdfunding marketing, influencer marketing, video marketing, and Web3 strategy. The agency has raised $250 million and completed over 500 projects across multiple industries, including blockchain. They use a proprietary marketing framework to help companies raise funds and build digital communities.
Clients: Solana, Anker, Lenovo, NFL, Renault, Celo
16. BlockWiz
Crypto marketing, Toronto, 70 full-time team
Services: Tailored Marketing, Advisory, Creative, DeFi, NFT
BlockWiz is a Toronto-based crypto marketing agency founded in 2019 by Dev Sharma. With a team of 70 full-time growth marketers, writers, designers, and strategists, they provide tailored marketing, advisory, and creative solutions for blockchain and cryptocurrency brands. BlockWiz has a highly selective onboarding process and serves over 160 clients including industry leaders in NFT, DeFi, Metaverse, and Gaming.
Clients: Bybit, Kucoin, OKEx
How to choose a crypto PR agency
Five steps, in the order that saves the most money.
- Define your crypto PR goals and target publications. Identify what success looks like for your project: token launch credibility, investor outreach, exchange listing support, or mainstream visibility. List the specific crypto publications (CoinDesk, Bitcoin.com, NewsBTC, Decrypt) and mainstream outlets (Forbes, Business Insider) that reach your target audience.
- Filter agencies by Web3 specialisation and guarantee. Most agencies do not guarantee publication. Filter your shortlist to crypto-native agencies with proven blockchain experience and, ideally, a contractual guarantee that names specific publications in writing before payment.
- Compare pricing models and minimum commitments. Traditional crypto PR agencies typically charge retainers with no guarantees. Publisher Access membership is $2,500 a month month to month, $1,950 a month on a three-month term or $990 a month on a 12-month term, and placements are billed separately at fixed catalogue prices from $495.
- Book a strategy call and confirm named publications. Speak with the agency, confirm which specific publications they can deliver, and request that those publications be named in writing in the agreement. A reputable agency will agree before payment.
- Sign with money-back protection. Only sign agreements that include a contractual money-back guarantee if agreed placements are not delivered. Baden Bower includes this guarantee in every client agreement, across Publisher Access editions.
Baden Bower PR pricing
One Publisher Access membership, three billing terms, and a money-back guarantee on every placement. The 12-month term is 60% less than month to month. The three-month term is 22% less.
12 months Most popular
$990/mo
Per month, billed monthly.
60% less than month to month.
Get in touchMembership gives you the full catalogue at member pricing. Each placement is billed at its fixed catalogue price when you commission it, from $495. The money-back guarantee applies to placements as set out in the terms and conditions. The membership fee is not covered.
Every membership includes
- Use of publication logos on your website and socials
- Expert journalist and editor
- Money-back guarantee on placements
- Monthly reporting
- Headline and publication planning
- Dedicated support
- Writing in your brand voice
- "As seen on" credentials for your website
- Coverage that builds trust and credibility
Frequently asked questions
Can you expect guaranteed results with crypto PR?
Guaranteed results are rare in traditional earned media PR. However, Baden Bower specifically guarantees publication of news stories across 50+ major crypto publications including Bitcoin.com, NewsBTC, Bitcoinist, and Dailycoin.com, backed by a money-back guarantee if stories fail to publish.
What is the best crypto PR agency?
Baden Bower is ranked #1 among crypto PR agencies due to its guaranteed media placement model and access to 50+ major crypto news networks. Other highly rated agencies for blockchain PR include NinjaPromo (full-service, 110+ team), Lunar Strategy (Web3-native, 100+ clients), GuerrillaBuzz (boutique, 100+ clients), and MarketAcross (results-only billing since 2014).
Why can't crypto companies advertise on Google or Facebook?
Most crypto and NFT projects cannot obtain the licence required to advertise on platforms like Google Ads or Facebook. A survey by Visual Objects found that a significant portion of people still associate crypto with illegal activity, prompting ad platforms to restrict most crypto advertising. This makes guaranteed editorial PR placements the most credible and accessible alternative for cryptocurrency companies seeking visibility.
How much does crypto PR cost?
Baden Bower has one membership with three billing terms, and a contractual money-back guarantee on every placement. Publisher Access membership is $2,500 a month month to month, $1,950 a month on a three-month term or $990 a month on a 12-month term, and placements are billed separately at fixed catalogue prices from $495. The 12-month term saves 60% against month to month; the three-month term saves 22%.
Which crypto publications can Baden Bower place articles in?
Baden Bower has access to 50+ major crypto news networks and can guarantee placements on Bitcoin.com, NewsBTC, Bitcoinist, and Dailycoin.com, among others. For broader mainstream placements, Baden Bower also places clients in Forbes, Business Insider, Entrepreneur, and 1,985 global publications outside the crypto vertical.
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