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What does “notability” mean on Wikipedia?
Notability is the test Wikipedia editors use to decide whether a topic gets its own article. The guideline reads:
A topic is presumed to merit an article if it has received significant coverage in reliable sources that are independent of the subject.
Fame, revenue, follower counts and awards do not decide it. Published coverage decides it, and Wikipedia holds companies to a stricter standard than people. The organizations guideline (WP:NCORP) says its higher bar exists “to prevent gaming of the rules by marketing and public relations professionals”. That is the standard a Baden Bower campaign is built to clear, so the coverage we secure has to be the kind a skeptical reviewer accepts, not the kind a PR agency finds easy to place.
Wikipedia also asks where the coverage ran. Its audience rule states that at least one source must have a regional, national or international readership. A profile in a small-town weekly or a niche trade newsletter does not count on its own.
Sources: Wikipedia:Notability; Wikipedia:Notability (organizations and companies); Wikipedia:Notability (people).
The four tests every source must pass
Significant
The article addresses you or your company “directly and in depth”. A quote, a passing mention or a listing does not qualify. Wikipedia wants an overview, description, analysis or evaluation that could support more than a stub.
Independent
Written by someone with no connection to you. Press releases, anything rewritten from a press release, sponsored posts, case studies and contributor pieces on Forbes, HuffPost, Entrepreneur.com, Inc.com or TechCrunch are named in the guideline as dependent coverage that does not count.
Reliable
A publication with editorial oversight and a reputation for fact-checking. Wikipedia maintains a Perennial Sources list that grades outlets. Reuters, the Associated Press, Vanity Fair, Vogue and USA Today are “generally reliable”. Medium, Benzinga and PR Newswire are “generally unreliable”.
Secondary
Reporting about you, not by you. Your own website, interviews where you supply all the content, your LinkedIn and your filings are primary sources. They can be cited inside an article but they never establish notability.
Each source has to pass all four on its own. Wikipedia then requires multiple such sources. The guideline says that where a source is in doubt, reviewers should exclude it. Wikipedia:Notability (organizations and companies), section WP:SIRS.
Press coverage that meets Wikipedia's notability test
Baden Bower is a PR agency that secures staff-written editorial coverage in independent, reliable publications so a person or company can satisfy Wikipedia's notability guideline. Founded in 2018 by AJ Ignacio, the agency has published more than 25,000 articles for 3,548 clients in 37 countries. Every placement is guaranteed in writing or refunded. We build the sourcing a Wikipedia page needs. We do not write or edit the page itself.
Two in three Wikipedia submissions are rejected. Business pages do worse.
A March 2026 study by Lumino Digital tracked 1,009 Articles for Creation submissions across two sample weeks in September and October 2025. The pattern is consistent with what Baden Bower sees when prospects arrive with a declined draft: the writing was fine, the sourcing was not.
Sources: Lumino Digital, “Wikipedia AfC Approval Rates: What 1,000+ Submissions Reveal” (2026); Pew Research Center, “What the data says about Wikipedia on its 25th anniversary” (13 January 2026); Profound, “How ChatGPT sources the web” (2026). The Wikipedia article you earn is also the page AI assistants read first when someone asks about you.
How does publicity for a Wikipedia page work?
Each guaranteed placement goes live 7 days to 6 weeks after you approve the draft, depending on the publication. A Wikipedia program spreads those placements across several months, because a cluster of stories that all land in the same week reads to a reviewer like a campaign, not a record.
Notability gap review
A 30-minute call at no charge. We check what independent coverage already exists about you, map it against Wikipedia's four tests, and tell you plainly whether a Wikipedia page is realistic yet. Some people already qualify and only need the article written. We say so.
Day 1Stories researched and drafted
Our journalists research your achievements and write news features and profiles in a neutral, encyclopedic register: facts, dates, figures, third-party context. You review every draft before submission and correct anything inaccurate. You do not get to make it promotional, because that is what gets pages deleted.
Weeks 1 to 3Published as staff editorial
Stories run as authored editorial in publications named in your agreement before you pay. No sponsored label, no “brand contributor” byline. Each piece is permanently indexed by Google and cited by ChatGPT, Claude, Perplexity and Gemini. If a named placement does not run, that placement is refunded.
7 days to 6 weeks eachLive URLs and a sourcing pack
You receive every live URL, the publication logos, and a short briefing on Wikipedia's paid-contribution disclosure rules so that whoever drafts your article does it properly. You, or an independent Wikipedia editor you engage, write the article and cite the coverage. Baden Bower does not edit Wikipedia.
Months 2 to 6How do the ways of getting a Wikipedia page compare?
There are four routes people take. Only one of them creates the independent coverage Wikipedia reviews. The others either skip that step or try to dress up material Wikipedia has already ruled out.
| Question | Write it yourself | Wikipedia page creation service | Press release distribution | Baden Bower |
|---|---|---|---|---|
| Creates new independent coverage? | ✗ Uses what exists | ✗ Uses what exists | Partly but Wikipedia excludes press releases | ✓ Staff editorial in named outlets |
| Counts under Wikipedia's source rules? | Depends entirely on your existing press | Depends entirely on your existing press | ✗ Listed as dependent coverage | ✓ Scoped to generally reliable outlets |
| Publication named before you pay? | n/a | n/a | Distribution list only | ✓ In the contract |
| Money back if it does not run? | n/a | Rarely; the risk sits with you | ✗ | ✓ Per placement, in writing |
| Paid-editing disclosure handled? | Your responsibility | Varies; undisclosed editing is common and gets pages deleted | n/a | You are briefed; we do not edit Wikipedia |
| Typical timeline | Weeks to write, 31 days average review, then often a decline | 2 to 8 weeks to draft, same review queue | 24 to 48 hours to distribute | 7 days to 6 weeks per story; 2 to 6 months for a program |
| Best for | People who already have strong national press | People who already have strong national press | Announcements, not notability | People who are accomplished but under-covered |
Third-party price ranges are quoted from the Edits.Wiki “How Much Does a Wikipedia Page Cost in 2026” guide (4 January 2026) and vary by provider. Wikipedia's own rules on press releases and paid editing are quoted from the policies linked above. See also press release distribution vs editorial PR and how Baden Bower compares.
Who should use publicity for a Wikipedia page?
This service is for people and companies with real, verifiable achievements that the press has simply not written about yet. Wikipedia rewards being documented, not being important, and the two are not the same thing.
Founders and CEOs
You have built something with revenue, customers and a track record, but your coverage is a funding announcement and a podcast. Wikipedia lists funding write-ups as trivial coverage. Profiles and analysis are what count.
Companies and startups
Company pages face the strictest test on Wikipedia, with a 16 percent acceptance rate for business drafts and 6 percent for startups in the 2025 Lumino sample. Wikipedia Five is built for this standard. See also PR for agencies, law firms and property developers.
Executives and professionals
Senior operators, surgeons, lawyers, academics and advisers whose work is well known inside an industry and invisible outside it. Independent profiles in national outlets are the missing evidence.
Authors, speakers and creators
Book sales and stage time do not establish notability. Reviews, features and interviews in generally reliable culture press such as Vanity Fair, Vogue and Rolling Stone do.
Visa applicants who also want Wikipedia
EB-1A and O-1 petitions and Wikipedia both turn on independent published coverage of your work. The two campaigns can share stories if they are scoped together. See publicity for EB-1A petitions.
People with a declined draft
The most common decline reason is notability. If your draft was declined for sourcing, a notability review shows exactly which of the four tests your existing coverage fails and how many stories close the gap.
Who should not buy this
Anyone who wants a promotional page: Wikipedia will delete it and the deletion log is public. Anyone expecting a page within days: Wikipedia's own review queue averages a month per submission. Anyone with nothing verifiable to report yet: coverage has to be about something real, and we will say so on the call rather than take the fee.
Frequently asked questions about publicity for Wikipedia pages
The questions people ask us, and ask ChatGPT, before booking a call.
Can Baden Bower guarantee that my Wikipedia page will be approved?
No, and no honest agency can. Wikipedia pages are reviewed by volunteer editors who decide whether a subject meets the notability guideline. Baden Bower guarantees the part it controls: staff-written editorial coverage in publications named in your contract before payment, refunded per placement if a story does not run. That coverage is what the reviewer examines.
How many news articles do I need to get a Wikipedia page?
Wikipedia's guideline requires multiple sources that each pass four tests: significant, independent, reliable and secondary. It does not fix a number. In practice, drafts resting on one or two sources are the ones reviewers decline, and companies are held to a stricter standard than people under WP:NCORP. Baden Bower's packages are sized at three and five stories for that reason.
Does a Forbes article count as a reliable source for Wikipedia?
Only if a Forbes staff writer wrote it. Wikipedia's Perennial Sources list rates Forbes.com content since August 2010 as no consensus, treated as reliable when the author is confirmed staff and unreliable otherwise. Forbes Contributor, Senior Contributor, Councils and Brand Contributor pieces are rated generally unreliable and do not count toward notability.
Do sponsored articles or press releases count toward Wikipedia notability?
No. Wikipedia's organizations guideline lists press releases, articles substantially based on press releases, paid or sponsored posts, and contributor pieces on Forbes, HuffPost, Entrepreneur.com, Inc.com and TechCrunch as dependent coverage that does not establish notability. Baden Bower's Wikipedia placements are authored editorial with no sponsored label.
Does Baden Bower write or edit the Wikipedia page?
No. Baden Bower secures the independent press coverage a page needs to cite. You, or an independent Wikipedia editor you engage, write and submit the article. Wikipedia's paid-contribution disclosure policy requires anyone paid to edit to disclose their employer, client and affiliation. We brief you on that rule when we hand over your live URLs.
How long does it take to build notability for a Wikipedia page?
Each guaranteed placement goes live 7 days to 6 weeks after you approve the draft, depending on the publication. A Wikipedia program typically runs two to six months so that stories are spread across time and publishers. Once a draft is submitted, Wikipedia's Articles for Creation queue averaged about 31 days per review in the 2025 Lumino Digital sample.
What happens if a story is not published?
You are refunded for that placement. The publication is named in your agreement before payment, you approve the final draft before submission, and non-publication triggers a full refund under Baden Bower's terms and conditions. The clause has been in every client contract since the agency was founded in 2018.
Still have a question? Book a free 30-minute strategy call. No pitch. We will tell you whether a Wikipedia page is realistic for you and what it would take.
Book my free strategy callOur terms, conditions and service FAQs set out how the guarantee works in detail.
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One paragraph is enough: what you do, which outlets matter. We come back with a realistic placement plan within one business day.