Get Featured in Financial Times. Guaranteed.
A real Financial Times editorial placement in the paper global boardrooms, LPs and institutional investors already read. Yours to keep and share forever, or your money back.
Guaranteed placement · Money-back in writing · Authored editorial, not sponsored content
Recognised by the world's leading media
See a real Financial Times placement
This is exactly the kind of authored editorial we produce and guarantee for you.
Trusted by 3,548 clients across 37 countries
Financial Times is the paper the world's decision makers actually read
Financial Times, founded in 1888 and headquartered in London, is the newspaper board directors, institutional investors, family offices and global executives reach for before they take a meeting. A Financial Times placement puts your story in front of the audience that decides where capital moves and where partnerships get signed. It is also one of the most heavily cited sources across ChatGPT, Perplexity, Gemini and Google AI Overviews, so a single FT article keeps compounding across earned media and AI search for years.
How a Baden Bower Financial Times placement compares
| Feature | Do It Yourself | Sponsored Content | Baden Bower |
|---|---|---|---|
| Guaranteed Financial Times publication | No | Yes | Yes |
| Real editorial article, not paid content | Maybe | No, labelled sponsored | Yes |
| Money-back if it does not run | No | N/A | Yes |
| No "Sponsored" or "Paid" tag | Yes | No | Yes |
| Typical timeline | Months, if ever | Days | 2 to 6 weeks |
| Usable for O-1 / EB-1A visa evidence | Maybe | No | Yes |
| Typical cost | Your time only | High per-piece fee | One-time flat fee |
The only agency that guarantees your Financial Times placement
Guaranteed or Refunded
Your Financial Times article publishes and you receive the live URL, or you get a full refund. No "we are still pitching."
Institutional Audience
Board directors, LPs, family offices and global executives read FT. A placement here reaches the audience your paid channels can't.
Permanent Credibility Asset
A dofollow backlink and a live URL that keeps ranking, keeps citing and keeps working for your brand for years.
How it works in 3 simple steps
Tell us about you
Complete a short questionnaire about you, your business, and the story you want to tell in Financial Times. Takes about 10 minutes.
We write and submit
Our editorial team drafts your FT piece, sends it for your approval, and submits it through our editorial relationships.
You go live
Your Financial Times placement is published. You receive the live URL, a downloadable press logo, and ownership of the credibility asset forever.
Everything included in your Financial Times placement
Book your Financial Times feature
Financial Times Editorial Placement
A real, authored editorial placement about you or your business, published in Financial Times under a real byline, or your money back.
Guaranteed Placement
Your FT placement runs, or we refund in full, no questions asked.
Real Authored Editorial
Written by our journalists and published under a real byline. No sponsored label, no paid tag.
Institutional Audience Access
Reach the board directors, LPs, family offices and global executives your paid channels can't.
Live Within 6 Weeks
Most Financial Times placements go live in 2 to 6 weeks. Rush slots often available.
Live URL and Press Logo You Can Share Forever
Permanent FT URL and downloadable press logo for your website, LinkedIn and investor materials.
100% Money-Back Guarantee
If we don't deliver, we refund every dollar. No contracts. No fine print. Your risk is zero.
Guaranteed authored editorial placement in Financial Times. Yours to use on your website, socials and marketing forever.
One-time payment · No recurring charges · Instant confirmation
A Financial Times placement works for you
Founder / CEO
Reach institutional investors and board directors before the first meeting.
Global Executive
Establish thought leadership on the newspaper the C-suite already reads.
Fund / Financial Services
Signal credibility to LPs, allocators and institutional clients.
Visa Applicant
Documented coverage that qualifies as O-1A and EB-1A evidence.
Consultant / Advisor
Justify premium fees with the highest-tier business masthead in the world.
What our clients say
"The Financial Times piece changed the calibre of investor conversation. LPs who had ignored our deck opened the follow-up call, and terms improved from that point on."
"FT is the credential that landed us in front of enterprise procurement teams we could not reach cold. Deals that used to stall on the security review started moving again within a fortnight."
"A Financial Times feature opened family office doors we could not reach cold. The article has paid for itself many times over in new revenue."
Our 100% money-back guarantee
If your Financial Times placement does not publish, you receive a full refund. It is a contractual promise, backed by seven years of delivery and 3,548 clients across 37 countries.
What clients ask before booking
Is this a real Financial Times editorial placement, not sponsored content?
Yes. It is a genuine authored editorial placement, written by a journalist and published under a real byline on a Financial Times editorial property. No "Sponsored", "Partner content" or "Paid" tag on the live piece.
Is my article free to read, or behind the FT paywall?
The exact FT section and access level is confirmed in your agreement before you commit. Every placement comes with the live URL, and every article is indexed by Google and cited across AI engines regardless of the access model. So the credibility signal, the search visibility and the AI citation value all apply whether the piece sits in a free or subscriber section.
How long until my FT placement is live?
Most Financial Times placements publish within 2 to 6 weeks of sign-up, depending on the story angle and FT's editorial calendar. Rush timelines are often available. Every timeline is confirmed in your agreement before you pay.
What if the placement does not publish?
You receive a full refund. The money-back guarantee is written into your client agreement. This is why 3,548 clients across 37 countries trust Baden Bower with their PR.
Can I use the Financial Times logo on my website afterwards?
Yes. Every Baden Bower client receives a downloadable FT press logo, an as-featured-in kit, and the live URL. You can use them on your homepage, sales pages, investor deck, LinkedIn, email signatures, and paid advertising.
Does a Financial Times placement qualify as evidence for an O-1 or EB-1A visa?
Yes. Financial Times is recognised by USCIS adjudicators as major media, and authored editorial coverage in FT qualifies as published material about the applicant relating to their work. Learn more about visa publicity packages.
Do I need to be famous or already have press coverage?
No. Baden Bower places founders, executives, authors and consultants across every stage of visibility, from first-ever placement to seasoned media veterans. Our editorial team builds the angle Financial Times's audience wants to read.
How is a Financial Times placement priced?
Financial Times placement is a one-time flat fee covering the full authored editorial placement, guaranteed publication, live URL, and downloadable press logo. Every purchase is backed by our money-back guarantee, written into your client agreement.
See the plan for your Financial Times feature
In 30 minutes we'll walk you through exactly what your Financial Times feature will look like: the story angle, the timeline, and how we secure your placement. No charge, no obligation.
- Guaranteed Financial Times editorial placement
- Money-back guarantee written into every contract
- Real authored editorial, no sponsored or paid label
- 4.7 from 668 verified reviews