Get Featured in Allure. Guaranteed.
A real Allure editorial placement in the beauty magazine millions of consumers trust for skincare, makeup, hair and wellness recommendations. Yours to keep and share forever, or your money back.
Guaranteed placement · Money-back in writing · Authored editorial, not sponsored content
Recognised by the world's leading media
See a real Allure placement
This is exactly the kind of authored editorial we produce and guarantee for you.
Trusted by 3,548 clients across 37 countries
Allure is the beauty magazine consumers actually shop from
Allure, part of the Condé Nast portfolio since 1991, is the beauty title consumers trust when they are ready to spend. Its coverage sets the year's Best of Beauty Awards, its editors' picks move product off shelves at Sephora and Ulta, and its recommendations shape what beauty shoppers add to cart across skincare, makeup, hair, fragrance, wellness and personal care. A placement here reaches an audience already in a discovery and buying mindset, which makes it uniquely effective for beauty brands, wellness founders, personal-care startups and the retailers that stock them.
How a Baden Bower Allure placement compares
| Feature | Do It Yourself | Sponsored Content | Baden Bower |
|---|---|---|---|
| Guaranteed Allure publication | No | Yes | Yes |
| Real editorial, not paid content | Maybe | No, labelled sponsored | Yes |
| Money-back if it does not run | No | N/A | Yes |
| No "Sponsored" or "Paid" tag | Yes | No | Yes |
| Typical timeline | Months, if ever | Days | 2 to 6 weeks |
| Reach into beauty consumers in a buying mindset | No | Sometimes | Yes |
| Usable for O-1 / EB-1A visa evidence | Maybe | No | Yes |
| Typical cost | Your time only | High per-piece fee | One-time flat fee |
The only agency that guarantees your Allure placement
Guaranteed or Refunded
Your Allure article publishes and you receive the live URL, or you get a full refund. No "we are still pitching."
Where Beauty Consumers Discover Brands
Land your product in front of the beauty shoppers Allure moves at Sephora, Ulta and online. Editor-driven trust that converts.
Permanent Credibility Asset
A dofollow backlink and a live URL that keeps ranking, keeps citing and keeps working for your brand for years.
How it works in 3 simple steps
Tell us about you
Complete a short questionnaire about your brand, your product, and the story you want to tell in Allure. Takes about 10 minutes.
We write and submit
Our editorial team drafts your Allure piece, sends it for your approval, and submits it through our editorial relationships.
You go live
Your Allure placement is published. You receive the live URL, a downloadable press logo, and ownership of the credibility asset forever.
Everything included in your Allure placement
Book your Allure feature
Allure Editorial Placement
A real, authored editorial placement about you, your brand, or your product, published in Allure under a real byline, or your money back.
Guaranteed Placement
Your Allure placement runs, or we refund in full, no questions asked.
Real Authored Editorial
Written by our journalists and published under a real byline. No sponsored label, no paid tag.
Beauty Consumers in a Buying Mindset
Reach the shoppers who trust Allure's editors when they are ready to spend on skincare, makeup, hair and wellness.
Live Within 6 Weeks
Most Allure placements go live in 2 to 6 weeks. Rush slots often available.
Live URL and Press Logo You Can Share Forever
Permanent Allure URL and downloadable press logo for your website, product pages, retailer decks and packaging PR kits.
100% Money-Back Guarantee
If we don't deliver, we refund every dollar. No contracts. No fine print. Your risk is zero.
Guaranteed authored editorial placement in Allure. Yours to use on your website, product pages, retailer decks and marketing forever.
One-time payment · No recurring charges · Instant confirmation
An Allure placement works for you
Beauty Brand / Founder
Land in the magazine that moves product at Sephora and Ulta.
Skincare / Cosmetics
Position your formulation alongside editor-picked bestsellers.
Wellness / Supplements
Reach the beauty-conscious wellness audience Allure has built for decades.
Hair / Salon Products
Land coverage in the title stylists and hair shoppers read.
Fragrance / Personal Care
Signal editor-approved credibility to premium retail partners.
What our clients say
"The Allure feature drove product page traffic within 48 hours and moved units on Sephora the same week. Retailer buyers who had been slow-walking us set up meetings inside seven days."
"Allure is the credential beauty investors take seriously. Cap-table conversations changed the moment the piece went live, and preferred terms started showing up in term sheets."
"An Allure feature put us in front of retail partners we could not reach cold. The article has paid for itself many times over in wholesale and DTC revenue."
Our 100% money-back guarantee
If your Allure placement does not publish, you receive a full refund. It is a contractual promise, backed by seven years of delivery and 3,548 clients across 37 countries.
What clients ask before booking
Is this a real Allure editorial placement, not sponsored content?
Yes. It is a genuine authored editorial placement, written by a journalist and published under a real byline on an Allure editorial property. No "Sponsored", "Partner content" or "Paid" tag on the live piece.
Do I need to have a beauty product to be featured?
Not strictly a physical product. Allure covers skincare, makeup, hair, fragrance, wellness, personal care, beauty tech, treatment services and the founders behind them. Solo founders, service brands, and wellness startups can all be featured when the story fits Allure's audience.
Which Allure section will my article appear in?
The section is matched to your story angle: Skincare for treatment and formulation stories, Makeup for colour and application, Hair for salon and haircare, Fragrance for scent, Wellness for holistic and inner-beauty topics. We recommend the best fit for your brand and confirm the target section in your agreement before any writing begins.
How long until my Allure placement is live?
Most Allure placements publish within 2 to 6 weeks of sign-up, depending on the story angle and Allure's editorial calendar. Rush timelines are often available. Every timeline is confirmed in your agreement before you pay.
What if the placement does not publish?
You receive a full refund. The money-back guarantee is written into your client agreement. This is why 3,548 clients across 37 countries trust Baden Bower with their PR.
Can I use the Allure logo on my website and packaging afterwards?
Yes. Every Baden Bower client receives a downloadable Allure press logo, an as-featured-in kit, and the live URL. You can use them on your homepage, product pages, retailer decks, packaging PR kits, wholesale outreach, LinkedIn, and paid advertising, subject to standard as-featured-in trademark usage.
Does an Allure placement qualify as evidence for an O-1 or EB-1A visa?
Yes. Allure is recognised by USCIS adjudicators as major media within its industry vertical, and authored editorial coverage in Allure qualifies as published material about the applicant relating to their work, particularly for founders and creators in beauty, wellness and personal care. Learn more about visa publicity packages.
How is an Allure placement priced?
Allure placement is a one-time flat fee covering the full authored editorial placement, guaranteed publication, live URL, and downloadable press logo. Every purchase is backed by our money-back guarantee, written into your client agreement.
See the plan for your Allure feature
In 30 minutes we'll walk you through exactly what your Allure feature will look like: the story angle, the timeline, and how we secure your placement. No charge, no obligation.
- Guaranteed Allure editorial placement
- Money-back guarantee written into every contract
- Real authored editorial, no sponsored or paid label
- 4.7 from 668 verified reviews