Founders and CEOs
Build credibility before raising, hiring, or partnering. A Forbes Australia or Smart Company feature shortens sales cycles and answers the trust question before the first call.
25,000+
Stories published
Australia Publications
4.7 Stars · 3,548 Clients · 37 Countries
Baden Bower in Australia
Global Leader in Public Relations
Fast Company
"Baden Bower’s Staggering 25,000 News Features Have Left Rivals Stunned"
Global Recognition Awards
"Baden Bower Is The Most Disruptive PR Agency"
Vanity Fair
"Baden Bower’s Secret Strategy To Get Leading AI Engines Like ChatGPT, Perplexity, And Claude To Optimize Its Clients’ AI Visibility"
International Business Times
"Baden Bower Slashes Pitch‑to‑Publish Time by 18% Across Its Campaigns"
Entrepreneur
"Baden Bower disrupted the PR Agency model in just 5 years"
Track record
3,548 Australian and international clients trust Baden Bower for guaranteed editorial coverage.
3,548
Clients served
37
Countries reached
700+
Publications in network
93%
Client retention rate
Why Australian clients choose Baden Bower
A Sydney-based PR team that names the publication before you pay.
Most agencies sell effort. Baden Bower sells outcomes. Every package is built around named publications, a contractual money-back guarantee, and an Australian account team working AEDT and AEST business hours.
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Sydney office, Australian business hours
Your account team works from Bellevue Hill in Sydney's eastern suburbs. Calls, briefings, and approvals happen during AEDT and AEST business hours, not via overnight email chains from London or New York.
📰
Direct relationships with Australian Tier-1 outlets
Forbes Australia, Daily Telegraph, Herald Sun, Courier Mail, Smart Company, Yahoo Finance Australia, Entrepreneur Asia Pacific, Harper's Bazaar Australia, Rolling Stone Australia, Variety Australia, Men's Health, Esquire Australia, plus 700+ regional and trade titles. Publications are confirmed in writing before you commit.
✅
Supports Distinguished Talent Visa applications
Authored editorial coverage in Tier-1 Australian and international publications evidences the "internationally recognised record of exceptional and outstanding achievement" required for the Distinguished Talent Visa (subclass 858). Wire releases and sponsored content do not carry the same weight with the Department of Home Affairs.
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Money-back guarantee in writing
If Baden Bower fails to publish the agreed story in the agreed publication, you get a full refund as set out in the terms and conditions. You only pay for delivered coverage.
Get Featured in Australian Publications
How it works
From first call to live URL in 7 to 14 business days
A simple five-step process. Your only job is the questionnaire and the approval. Baden Bower handles writing, submission, and the relationship with the publication.
01
Strategy call
A short call with the Sydney team to confirm your goals, audience, and the publications that will move the needle.
02
Questionnaire
Around 10 minutes of input on your business, story, and key facts. Used as the brief for the editorial team.
03
Article drafted
A Baden Bower journalist writes the piece in line with the target publication's editorial guidelines. You review and approve.
04
Submission
The article is submitted through Baden Bower's editorial partnership with the publication. No DIY pitching, no wire distribution.
05
Live URL delivered
You receive the live URL, the masthead logo for your site, and a PDF for pitch decks and visa filings. Permanently indexed by Google.
Who this is for
Built for Australian founders, property and finance professionals, and visa applicants
The same guaranteed-placement model serves different buyers for different reasons. Baden Bower's Australian team has worked with all of them.
Property & real estate AU strength
Buyer agents, developers, REITs, and PropTech founders place stories in Real Estate Business, Smart Property Investment, Nestegg, and Money Management. The titles that property investors and finance journalists actually read.
Financial advisors & accountants
Adviser Innovation, Money Management, Accounting Times, Accountant Daily, Fintech Business. Vertical authority that wins client wallet-share and underpins SoA credibility.
Distinguished Talent Visa 858
Authored editorial coverage in Tier-1 publications evidences the "internationally recognised record of exceptional and outstanding achievement" required by the Department of Home Affairs for the subclass 858 visa.
Executives and thought leaders
Authored bylines in Entrepreneur Asia Pacific, Forbes Australia, and HR Leader position you as a recognised voice. Useful for board roles, speaking fees, and personal brand work.
SaaS, fintech, and e-commerce brands
Logos on the homepage lift paid-ad conversion and add the social proof that closes enterprise deals. Coverage in Smart Company, IBT Australia, and Fintech Business builds the trust Australian buyers expect.
Ready to see your business in the Australian press?
Tell the Sydney team about your business and the publications you want. The strategy call is free and there is no obligation.
Book My Free Strategy Call
✓ Money-back guarantee·
✓ No lock-in·
✓ Named publications upfront
Pricing
Three editions to match your moment.
Yearly Paid Upfront saves 50% versus month-to-month, our most affordable option. Quarterly Paid Upfront saves 20%. Toggle to compare.
Rankings
The discoverability edition.
$
1,5002,4003,000
USD / month
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
Pay annually & save 50%Pay quarterly & save 20%
Get Started
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
Sample Publications
18 features min. / 12 mo.
Most Popular
Logos
The instant-credibility edition.
$
3,0004,8006,000
USD / month
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Pay annually & save 50%Pay quarterly & save 20%
Get Started
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
Sample Publications
18 features min. / 12 mo.
Custom
The bespoke imprint.
$
10,000
& Up
From $10,000 · scoped on a strategy call
Enterprise pricing available
Book a Strategy Call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
Sample Publications
18 features min. / 12 mo.
All editions include a pre-agreed publication list and a money-back guarantee.
Real reviews
What clients say after the first month
★★★★★
"We've transformed our conversion rate from click to lead, which has had a multiplied effect on our revenue and profit growth. We've been featured on Forbes, Business Insider, Yahoo Finance, CEO Weekly and lots more. A corollary benefit has been the improvements to our SEO, with our major keywords now ranking on page 1 of Google."
Aivi Salazar, COOBruntWork
★★★★★
"These logos improved our on-site conversion rate for our Google Ads landing pages. It's impossible to generate PR for bunding. It's not really a newsworthy product. I wanted the 'As Featured On' section on my homepage, and Baden Bower made it possible."
Noel Farell, FounderBest Bunding
★★★★★
"They delivered on Forbes Australia and Smart Company within three weeks. Our buyer agency referrals doubled in the following quarter. The credibility hit lands harder in Australian property than I expected."
Property founderVerified review · Reviews.io
Read all reviews on ProvenExpert, Reviews.io, Clutch, and G2.
Founder note
The agency you only pay when your story goes live
Baden Bower was founded in 2018 by AJ Ignacio after watching Australian businesses pay $8,000 to $20,000 a month to traditional PR agencies and receive nothing publishable. The model is simple: name the publication upfront, write the article, place it, then bill. If a story does not run, the client receives a refund as set out in the terms and conditions.
The Australian team operates out of Bellevue Hill in Sydney. Most local clients close their strategy call and have a first live URL within 14 business days.
Sydney office1 Bulkara Road, Bellevue Hill NSW 2023
Track record3,548 clients · 25,000+ stories · 37 countries
RecognitionForbes World's Most Disruptive PR Agency 2025
Team250+ across Sydney, London, New York, Abu Dhabi
Money-back guarantee
Featured or refunded
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, you get a refund as set out in the terms and conditions. No ifs, no qualifications around effort.
Read the guaranteeFAQs
What Australian clients ask before signing up
Which Australian publications does Baden Bower place articles in?
+
Forbes Australia, Smart Company, Daily Telegraph, Herald Sun, Courier Mail, Yahoo Finance Australia, IBT Australia, Entrepreneur Asia Pacific, Harper's Bazaar Australia, Esquire Australia, Men's Health, Women's Health, Rolling Stone Australia, Variety Australia, The Canberra Times, Newcastle Herald, plus 30+ regional dailies (Examiner, The Standard, Bendigo Advertiser, Macleay Argus, Margaret River Mail, and others) and trade titles (Real Estate Business, Smart Property Investment, Money Management, Nestegg, Accountant Daily, HR Leader, Fintech Business, Australian Aviation). The specific publication for your story is named in writing before you commit.
Do placements support a Distinguished Talent Visa (subclass 858) application?
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Yes. The subclass 858 visa requires evidence of "internationally recognised record of exceptional and outstanding achievement" in a profession, sport, the arts, or academia and research. Authored editorial coverage in Tier-1 Australian and international publications, including Forbes Australia, Smart Company, and global mastheads, evidences that recognition. Baden Bower does not lodge visa applications; the placements form part of the evidence package your registered migration agent assembles.
How fast can an Australian business get its first placement?
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Most clients see a first live URL within 7 to 14 business days of signing up. Some outlets publish within 72 hours of approval. Premium titles such as Forbes Australia and Harper's Bazaar Australia can take up to 6 weeks. The lead time for your chosen publication is confirmed before you commit.
Is Baden Bower actually based in Australia?
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The Australian office is at 1 Bulkara Road, Bellevue Hill NSW 2023, in Sydney's eastern suburbs. Calls, briefings, and approvals run on AEDT and AEST business hours. Baden Bower also has offices in New York, London, Abu Dhabi, and the British Virgin Islands, with a team of more than 250.
How does the money-back guarantee work?
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If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, a full refund is issued as set out in the terms and conditions. Refunds are not issued for delayed publications where the article is already drafted and approved. Full terms at badenbower.com/terms-conditions-faqs.
Do you write the article or do I write it?
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Baden Bower writes it. You complete a 10-minute intake questionnaire about your business, story, and key facts. A journalist drafts the piece. You review and approve before submission. The agency handles writing, compliance with the publication's editorial guidelines, and the submission itself.
Is the article paid or sponsored content?
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No. Every placement is an authored editorial article written by a Baden Bower journalist and published as standard editorial. There is no "sponsored" or "partner content" label on the live article. The piece is permanently indexed by Google and qualifies as supporting evidence for visa applications.
Is pricing in Australian or US dollars?
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Pricing is shown in USD across the global Baden Bower price book. Australian clients are invoiced in AUD on request, with conversion applied at the prevailing rate. Full pricing breakdown is at badenbower.com/pricing.
Your business in the publications your customers already read
3,548 clients across 37 countries. Money-back guarantee. Sydney account team. The strategy call is free.
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Get a Free Consultation With a Baden Bower Expert
Tell us about your goals and we'll show you the exact publications that will make the biggest impact. No obligation, no hard sell.
✓ Money-back guarantee
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✓ Named publication in your contract
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✓ From $1,500/mo
We reply within 1 business day. Your information is never shared or sold.