Get Featured in USA Today. Guaranteed.
A real USA Today editorial article, written by our journalists and published under a real byline in the mainstream US paper millions of Americans read every day. Yours to keep and share forever, or your money back.
Guaranteed placement · Money-back in writing · Authored editorial, not sponsored content
Recognised by the world's leading media
See a real USA Today placement
This is exactly the kind of authored editorial we produce and guarantee for you.
Trusted by 3,548 clients across 37 countries
USA Today is the mainstream US credibility ceiling
USA Today, founded in 1982, is one of the most widely read newspapers in the United States, with a daily audience across print, digital and the broader USA Today Network. A USA Today placement reaches consumers, business travellers, and decision makers coast to coast, and it is instantly recognised as a mainstream media credential your customers, investors and partners already trust. It is also cited across ChatGPT, Perplexity, Gemini and Google AI Overviews, so a single USA Today article keeps compounding across earned media and AI search for years.
How a Baden Bower USA Today placement compares
| Feature | Do It Yourself | Sponsored Content | Baden Bower |
|---|---|---|---|
| Guaranteed USA Today publication | No | Yes | Yes |
| Real editorial article, not paid content | Maybe | No, labelled sponsored | Yes |
| Money-back if it does not run | No | N/A | Yes |
| No "Sponsored" or "Paid" tag | Yes | No | Yes |
| Typical timeline | Months, if ever | Days | 2 to 6 weeks |
| Usable for O-1 / EB-1A visa evidence | Maybe | No | Yes |
| Typical cost | Your time only | High per-piece fee | One-time flat fee |
The only agency that guarantees your USA Today placement
Guaranteed or Refunded
Your USA Today article publishes and you receive the live URL, or you get a full refund. No "we are still pitching."
Mainstream US Credibility
USA Today is one of the most recognised newspaper brands in America. Your customers, investors and partners recognise the credit on sight.
Permanent Credibility Asset
A dofollow backlink and a live URL that keeps ranking, keeps citing and keeps working for your brand for years.
How it works in 3 simple steps
Tell us about you
Complete a short questionnaire about you, your business, and the story you want to tell in USA Today. Takes about 10 minutes.
We write and submit
Our editorial team drafts your USA Today article, sends it for your approval, and submits it through our editorial relationships.
You go live
Your USA Today article is published. You receive the live URL, a downloadable press logo, and ownership of the credibility asset forever.
Everything included in your USA Today placement
Book your USA Today feature
USA Today Editorial Feature
A real, authored editorial article about you or your business, published in USA Today under a real byline, or your money back.
Guaranteed Placement
Your USA Today article publishes, or we refund in full, no questions asked.
Real Authored Editorial
Written by our journalists and published under a real byline. No sponsored label, no paid tag.
Live URL and Press Logo You Can Share Forever
Permanent USA Today URL and downloadable press logo for your website, LinkedIn and investor materials.
Live Within 6 Weeks
Most USA Today placements go live in 2 to 6 weeks. Rush slots often available.
You Are The Whole Feature
The entire article is dedicated to you or your business.
100% Money-Back Guarantee
If we don't deliver, we refund every dollar. No contracts. No fine print. Your risk is zero.
Guaranteed authored editorial placement in USA Today. Yours to use on your website, socials and marketing forever.
One-time payment · No recurring charges · Instant confirmation
A USA Today placement works for you
Founder / CEO
Instant mainstream credibility with customers, investors and partners.
Consumer Brand / D2C
Reach mainstream American consumers with a masthead they already trust.
Author / Speaker
Build a mainstream media reel that commands higher fees.
Visa Applicant
Documented coverage that qualifies as O-1A and EB-1A evidence.
Coach / Consultant
Justify premium pricing with USA Today-grade proof.
What our clients say
"The USA Today piece put us in front of mainstream consumers we could not reach through paid channels. Our organic traffic jumped the week the article ran and stayed elevated for months."
"USA Today is the credential prospects actually recognise. It reframes the trust conversation before we even get on the call, and enterprise deals close faster because of it."
"Being featured in USA Today opened doors to partners we could not reach cold. The article has paid for itself many times over in new revenue."
Our 100% money-back guarantee
If your USA Today article does not publish, you receive a full refund. It is a contractual promise, backed by seven years of delivery and 3,548 clients across 37 countries.
What clients ask before booking
Is this a real USA Today article, not sponsored content?
Yes. It is a genuine authored editorial article, written by a journalist and published under a real byline on a USA Today editorial property. No "Sponsored", "Partner content" or "Paid" tag on the live piece.
Which section of USA Today will my article appear in?
The section is matched to your story angle: Money for business, Tech for technology, Life for consumer and lifestyle, Sports for athletes and sports brands, and so on. We recommend the best fit for your brand and confirm the target section in your agreement before any writing begins.
How long until my USA Today article is live?
Most USA Today placements publish within 2 to 6 weeks of sign-up, depending on the story angle and USA Today's editorial calendar. Rush timelines are often available. Every timeline is confirmed in your agreement before you pay.
What if the article does not publish?
You receive a full refund. The money-back guarantee is written into your client agreement. This is why 3,548 clients across 37 countries trust Baden Bower with their PR.
Can I use the USA Today logo on my website afterwards?
Yes. Every Baden Bower client receives a downloadable USA Today press logo, an as-featured-in kit, and the live URL. You can use them on your homepage, sales pages, investor deck, LinkedIn, email signatures, and paid advertising.
Does a USA Today placement qualify as evidence for an O-1 or EB-1A visa?
Yes. USA Today is recognised by USCIS adjudicators as major media, and authored editorial coverage in USA Today qualifies as published material about the applicant relating to their work. Learn more about visa publicity packages.
Do I need to be famous or already have press coverage?
No. Baden Bower places founders, executives, authors and consultants across every stage of visibility, from first-ever placement to seasoned media veterans. Our editorial team builds the angle USA Today's audience wants to read.
How is a USA Today placement priced?
USA Today placement is a one-time flat fee covering the full authored editorial article, guaranteed publication, live URL, and downloadable press logo. Every purchase is backed by our money-back guarantee, written into your client agreement.
See the plan for your USA Today feature
In 30 minutes we'll walk you through exactly what your USA Today feature will look like: the story angle, the timeline, and how we secure your placement. No charge, no obligation.
- Guaranteed USA Today editorial placement
- Money-back guarantee written into every contract
- Real authored editorial, no sponsored or paid label
- 4.7 from 668 verified reviews