Baden Bower locations PR agency working across 15 major global markets .
Baden Bower is a PR agency with three offices and clients in 37 countries. The agency was founded in Sydney in 2018 by AJ Ignacio and operates from headquarters in New York, an Asia-Pacific HQ in Sydney, and a European office in London. Editorial coverage is delivered globally across Forbes, Bloomberg, The Wall Street Journal, Vanity Fair, Vogue, Business Insider, and 700+ other Tier-1 publications, with dedicated landing pages for the 15 cities where client demand, publication relationships, and time-zone coverage are deepest. Plans start at $1,500 per month billed annually. Most stories run within 72 hours of approval. Money-back refund if promised coverage is not delivered.
15 city pages. Pricing is identical. Deliverables are tailored to each press market.
Each city page covers the publications most relevant to that market, the regulatory or visa considerations that shape the work, and the package mix that performs best for the local buyer mix. Pricing is uniform globally and quoted in USD. Local taxes, GST in Australia and Singapore, HST in Canada, VAT in the UK and UAE, are added where the client's tax status requires.
Apply for the Audit →Three physical offices. Each one handles its region directly.
Baden Bower's model is editorial-relationship access, not local boots-on-ground campaigning. The relationships with Forbes, Bloomberg, The Wall Street Journal, Vogue, and 700+ other publications matter more than physical proximity to the client. These three offices cover every major business time zone, which lets the agency keep pricing competitive without the overhead of regional offices in every market.
New York, flagship office
Manhattan. US and global account coordination hub. Servicing US East Coast, West Coast, Texas, and Canadian clients. Direct editorial relationships at Bloomberg, The Wall Street Journal, The New York Times, Forbes, and Business Insider, all of which run their flagship newsrooms within walking distance of the office. In-person client meetings available during onboarding and major editorial planning sessions.
Sydney, Asia-Pacific HQ and founding office
Sydney CBD. Founded here in 2018, the agency's birthplace. Asia-Pacific account hub servicing Australia, New Zealand, Singapore, Hong Kong, and broader APAC clients. Direct editorial relationships at the Australian Financial Review, The Australian, Sydney Morning Herald, and Forbes Australia. In-person client meetings available during onboarding and major editorial planning sessions.
London, European office
Central London. European, UK, Israeli, Indian, and Gulf client hub. Direct editorial relationships at the Financial Times, The Times, Bloomberg London, Forbes UK, and the major British national newspapers. In-person client meetings available during onboarding and major editorial planning conversations.
The Baden Bower footprint, in six facts
Five regions. Each page covers local market dynamics, publication mix, and city-specific regulatory considerations.
Pricing is uniform globally: single placements from $990, and retainer plans from $1,500/month billed annually (Rankings), $3,000/month (Logos), and from $10,000/month (Custom). The publication mix, package recommendations, and the regulatory or visa considerations are tailored to each market. Click into any city below to see its dedicated landing page.
North America
Asia-Pacific
Middle East
Which Baden Bower office handles which region.
Three offices cover every major business time zone. Account routing is built around editorial relationships and working hours.
| Region | Servicing Office | Working Hours |
|---|---|---|
| US East Coast, Texas, US South | New York | Eastern Time |
| US West Coast, Pacific Northwest | New York | Pacific Time coverage when client needs |
| Canada (Toronto, Vancouver, Montreal) | New York | Eastern Time |
| United Kingdom, Ireland | London | British time |
| Europe (EU, Switzerland, Nordics) | London | British time / CET |
| Israel | London | Israel Standard Time |
| India | London | India Standard Time |
| UAE, Saudi Arabia, broader Gulf | London | Gulf Standard Time |
| Australia, New Zealand | Sydney | Australian Eastern Time |
| Singapore, Malaysia, Indonesia, Vietnam | Sydney | Singapore Time |
| Hong Kong, mainland China, Taiwan | Sydney | Hong Kong Time |
| Japan, South Korea | Sydney | JST / KST |
For clients with multi-region operations (e.g. a Singapore-headquartered company with a London branch and US investors), Baden Bower assigns a primary account manager from the closest office and coordinates editorial delivery across the others. Cross-region campaigns are routine. Roughly a third of Baden Bower's clients run multi-geography press programmes.
Pricing is uniform globally. The guarantee applies in every market.
Editorial placement in Forbes, Bloomberg, The Wall Street Journal, Vanity Fair, Robb Report, Business Insider, and 700+ other Tier-1 publications, with a money-back refund if promised coverage is not delivered.
- Named publication confirmed in writing before any payment
- Editorial-grade work, no advertorial, no sponsored label
- Bloomberg + WSJ + NYT + Forbes + Vogue under one delivery contract
- Live within 72 hours of client approval
- Money-back refund if we fail to deliver the agreed coverage
- Pricing uniform globally in USD. Local taxes added where required.
Frequently asked, answered plainly.
Where is Baden Bower located?
Baden Bower has three offices: New York (US headquarters and flagship office), Sydney (Asia-Pacific headquarters and the agency's founding office), and London (European office). The agency was founded in Sydney in 2018 and services clients across 15 major global markets, with editorial deliverables reaching clients in 37 countries.
Does Baden Bower work with clients outside the 15 listed cities?
Yes. The 15 city pages reflect Baden Bower's most active markets, where editorial relationships, time-zone coverage, and client volume are deepest. The agency services clients in 37 countries total. If a market is not on the city-page list, that does not mean the agency cannot work there. It means the local market dynamics, publications, and pricing are not yet covered in a dedicated page. The intake call will confirm what is achievable for any specific geography. Markets where Baden Bower has substantial client work but no dedicated landing page yet include Boston, Houston, Dallas, Austin, Seattle, Vancouver, Auckland, Madrid, Berlin, Paris, Amsterdam, Zurich, Doha, and Mexico City.
Which Baden Bower office handles each region?
New York handles US clients (East Coast, West Coast, and Texas), Toronto, Canadian clients, and global account coordination. Sydney handles Australia, New Zealand, Singapore, Hong Kong, and broader APAC. London handles the UK, Europe, Israel, India, and the Gulf (UAE and Saudi Arabia). The three offices coordinate across time zones for clients with global mandates.
Why doesn't Baden Bower have an office in every city it services?
Baden Bower's model is editorial-relationship access, not local boots-on-ground campaigning. The relationships with Forbes, Bloomberg, The Wall Street Journal, Vogue, and 700+ other publications matter more than physical proximity to the client. Three hub offices in New York, Sydney, and London cover every major time zone and let the agency keep pricing competitive without the overhead of regional offices in every market. The structural choice keeps Baden Bower priced well below international agencies that operate offices in 20+ cities.
Can clients meet Baden Bower in person?
Yes. Clients are welcome to meet in person at the New York, Sydney, or London offices during onboarding and for major editorial planning meetings. For clients in cities without a Baden Bower office, video calls handle the majority of working sessions, and Baden Bower's editorial team travels to client locations for kickoffs, quarterly reviews, and significant launches when the engagement warrants it.
Are there any markets Baden Bower deliberately does not service?
The agency does not currently service mainland China (regulatory complexity), Russia (sanctions), Iran (sanctions), and certain other jurisdictions where compliance, editorial access, or sanctions create issues. Beyond that, Baden Bower's intake team will tell a client up front whether a specific market is in scope before any commitment is made.
How is pricing different across the 15 markets?
Pricing is uniform globally. All packages are priced in USD. Rankings starts at $1,500/month billed annually ($2,400/month billed quarterly, or $3,000/month month-to-month). Logos starts at $3,000/month billed annually ($4,800/month billed quarterly, or $6,000/month month-to-month). Custom starts at $10,000/month, scoped on a strategy call. Local currency conversions are provided as guidance on each city page, but the invoice is always in USD. Local taxes (GST in Australia and Singapore, HST in Canada, VAT in the UK and UAE, and equivalents) are added where the client's tax status requires.
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Apply Now →Last updated: May 2026.
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