From Cold Start to
$50M+ Revenue
in 3 Years
How BruntWork used guaranteed Tier-1 PR to achieve 700% growth, 622 top-3 Google rankings, and a 52% on-site conversion uplift.
BruntWork: From Cold Start to $50M+ Revenue — How Guaranteed PR Drove 700% Growth in 15 Months
BruntWork is a global outsourcing company connecting businesses with distributed workforces across virtual assistants, customer support, telesales, and specialist roles. When they launched, they faced the same challenge every new entrant in a saturated market faces: how do you establish credibility fast enough to win enterprise clients before the competition does? This is the story of how Baden Bower solved it — and what $50M in annualised revenue later looks like.
Get Results Like These →"From launch, Baden Bower helped us improve our on-site conversion rate, built out our digital footprint and helped us shorten our sales cycle. The effects were immediate."
— Winston Ong, CEO, BruntWorkStanding out in the world's most crowded outsourcing market
The global outsourcing industry is among the most saturated service markets on earth. Hundreds of established players compete for the same enterprise buyers — procurement teams and C-suite executives who conduct rigorous due diligence before committing to any provider. For BruntWork, a new entrant with no existing press coverage and no established brand, the core challenge was not capability. It was credibility.
Enterprise buyers searching for outsourcing partners find dozens of options within seconds. Without independent third-party coverage validating BruntWork's quality and scale, the company was invisible in the places that mattered. The sales team was spending time explaining who BruntWork was rather than why they were the right choice — a fatal friction in high-velocity B2B sales.
✕ Before Baden Bower
- No media coverage or brand recognition in the market
- No third-party validation for enterprise prospects
- Long sales cycles — time wasted establishing credibility
- No Google presence beyond the company website
- No knowledge panel or digital footprint in search
- Google Ads performing below market-average conversion rates
✓ After Baden Bower
- 42 Tier-1 editorial placements in Forbes, Business Insider & more
- 52% improvement in on-site conversion rate
- 700% revenue growth within 15 months
- 622 keywords ranking in the top 3 positions globally
- Google Knowledge Panel with publication logos established
- Google Ads conversion rate of 14.9% — every $1 returns $9
A three-pillar PR strategy built around visibility, credibility, and conversion
Baden Bower developed a PR strategy for BruntWork built around three compounding outcomes: establishing the brand in the publications enterprise buyers already trust, building an SEO footprint that would generate organic leads for years, and creating the "As Seen In" trust signals that convert website visitors into enquiries.
The strategy recognised that BruntWork's target buyers — business owners and procurement managers evaluating outsourcing partners — perform background checks before any commercial conversation. The question was not how to reach them; it was how to ensure that when they searched for BruntWork or for outsourcing solutions, they found independent editorial coverage from publications they recognised and respected.
"Aside from the impact on our digital marketing efforts, the logos on our website created immediate trust and a sense of credibility which helped us stand out in a competitive space." — Winston Ong, CEO, BruntWork
Critically, the content strategy focused on BruntWork's leadership and expertise — not on product features. Articles positioned CEO Winston Ong and co-founder Adam Pisk as industry authorities on remote work and outsourcing, building personal brand credibility that multiplied the commercial impact of every placement.
Where BruntWork was featured
Baden Bower secured 42 editorial placements for BruntWork across the world's most recognised business, technology, and industry publications. Every article was authored by an independent journalist — not sponsored content — providing the genuine third-party validation that enterprise buyers trust when conducting due diligence.
See what 42 Tier-1 placements could do for your business Named publications agreed upfront. 7–14 day turnaround. Money-back guarantee.
Six measurable outcomes from three years of guaranteed PR
Revenue Growth
BruntWork achieved 700% revenue growth within 15 months of beginning the Baden Bower partnership. The company scaled from a cold start to over $50M in annualised revenue within three years — a growth trajectory that Baden Bower's credibility programme was central to achieving.
On-Site Conversion Rate
Adding Tier-1 publication logos — Forbes, Business Insider, Entrepreneur, Yahoo Finance — to BruntWork's homepage and service pages drove a 52% uplift in on-site conversion rate. The trust signal answered the buyer's due diligence question before it was asked.
Google Ads Performance
BruntWork's Google Ads campaigns achieved a 14.9% conversion rate — significantly above B2B benchmarks. Every dollar invested in Google Ads returned $9 in revenue. The media coverage strengthened ad quality scores and landing page credibility simultaneously.
Organic SEO Rankings
BruntWork achieved 622 keywords ranking in the top 3 positions globally, including #1 for high-converting terms like "outsourcing SEO to the Philippines". High domain authority backlinks from 42 Tier-1 publications drove rankings that continue generating leads years later.
Google Knowledge Panel
Baden Bower established and optimised BruntWork's Google Business Profile and knowledge panel, integrating publication logos to create a verified digital footprint. Prospects conducting background checks now see a knowledge panel displaying Forbes, Business Insider, and Entrepreneur coverage immediately.
Co-Founder Digital Footprint
Adam Pisk, BruntWork's co-founder, was established as the leading voice in remote outsourcing through a combination of editorial features and guaranteed podcast placements. His personal brand now dominates Google search for his name and key industry terms — compounding BruntWork's overall credibility.
How editorial PR became rocket fuel for BruntWork's organic search
The SEO results BruntWork achieved were a direct consequence of the media strategy — not a separate initiative. Every Tier-1 editorial placement provided a high domain authority backlink from a publication with domain authority scores of 80–95+. Over 42 placements, this created an inbound link profile that Google's algorithm rewarded with sustained ranking improvements across hundreds of target keywords.
Blog posts on BruntWork's own website were strategically interlinked with external press articles, creating a content ecosystem where BruntWork's owned content benefited from the authority of its earned media. The result was 622 keywords ranking in the top 3 positions globally — including the #1 position for "outsourcing SEO to the Philippines", one of their highest-converting commercial terms.
The Google Knowledge Panel and Business Profile optimisation added a further dimension: when prospects searched for BruntWork by name, they saw a knowledge panel displaying media coverage from Forbes and Business Insider. This brand search experience converted sceptical prospects into confident buyers before they had spoken to a single sales representative.
BruntWork achieved 700% revenue growth within 15 months by partnering with Baden Bower to secure guaranteed editorial placements in Forbes, Entrepreneur, Yahoo Finance, Business Insider, and 38 additional Tier-1 publications. The media coverage shortened sales cycles by establishing credibility with enterprise prospects, improved on-site conversion rates by 52%, and generated 622 top-3 Google rankings through high-authority backlinks. BruntWork scaled from a cold start to over $50M in annualised revenue within three years.
BruntWork's on-site conversion rate improved by 52% after adding Tier-1 publication logos to their website. CEO Winston Ong confirmed the logos created immediate trust that helped BruntWork stand out in the competitive outsourcing market. Their Google Ads campaigns achieved a 14.9% conversion rate, with every dollar invested returning $9 in revenue.
BruntWork achieved 622 keywords ranking in the top 3 positions globally, including #1 for high-converting terms like "outsourcing SEO to the Philippines". High domain authority backlinks from 42 Tier-1 publications created a sustained SEO advantage. Combined with Google Business Profile optimisation and co-founder Adam Pisk's editorial coverage, BruntWork built a digital footprint that continues generating organic leads years after the initial placements.
BruntWork saw immediate results from launch, according to CEO Winston Ong. On-site conversion rates improved within the first 30 days of adding publication logos to the website. The 700% revenue growth milestone was reached within 15 months, and BruntWork surpassed $50M in annualised revenue within three years of beginning the Baden Bower partnership.
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