The Client
Dashdot is an innovative prop-tech platform based in Australia that proudly identifies as your ‘property portfolio growth partners’. The platform helps investors source, secure, and manage their investment property portfolios. Leveraging its unique proprietary technology, up-to-the-minute data, and time-tested process, Dashdot ensures that its clients are investing in properties that align perfectly with their investment objectives.
Whether their clients are just starting out in the investment world or are veterans with established portfolios, Dashdot’s platform and technology guide and support investors’ growth journeys.
The Client
Dashdot is an innovative prop-tech platform that proudly identifies as your ‘property portfolio growth partners’. They take on the heavy lifting to source, secure, and manage your investment property portfolio. Leveraging their unique proprietary technology, up-to-the-minute data, and a time-tested process, Dashdot ensures that their clients are investing in properties that align perfectly with your individual objectives.
Whether their clients are just starting out in the investment world or are veterans with established portfolios, Dashdot’s platform and technology guide and support their client’s growth journey.
“Our sales cycle can be months, trust and credibility are vital for our customers working with us” – Goose, CEO & Co-Founder, Dashdot
The Challenge
Our challenge in the ever-evolving property investment sector was to establish a unique identity that engages and earns the trust of investors.
Dashdot’s mission is anchored in its pioneering property technology platform. In an industry saturated with conventional methods and one-size-fits-all solutions, Dashdot’s novel approach aspires to redefine the standards of property investment and management.
However, as with any trailblazing innovation, the fundamental challenge lies in articulating this distinct value in a manner that appeals to both newcomers and seasoned investors alike.
Our goal was precise and intricate: to magnify Dashdot’s value proposition, ensuring that its avant-garde platform stands out, rather than getting lost in the crowd. And, drive investor (their target audience) acquisition with a comprehensive PR campaign.
The Challenge
Our challenge in the ever-evolving property investment sector was to establish a unique identity that engages and earns the trust of investors.
Dashdot’s mission is anchored in its pioneering property technology platform. In an industry saturated with conventional methods and one-size-fits-all solutions, Dashdot’s novel approach aspires to redefine the standards of property investment and management.
However, as with any trailblazing innovation, the fundamental challenge lies in articulating this distinct value that appeals to newcomers and seasoned investors.
Our goal was precise and intricate: to magnify Dashdot’s value proposition, ensuring that its avant-garde platform stands out, rather than getting lost in the crowd. And, drive investor (their target audience) acquisition with a comprehensive PR campaign.
“The presence of logos on our website not only augmented our digital marketing strategies but also instilled an immediate sense of trust and distinction, giving us an edge in a crowded property market.” – Gabi, Co-Founder, Dashdot
The Strategy
BadenBower orchestrated an innovative PR approach tailored for Dashdot.com.au. Designed to boost both visibility and sales momentum, this strategy deeply embedded Dashdot’s distinctive strengths and values spread across a campaign on the world’s best publications.
Whether it was Dashdot’s own website or external media platforms, this seamless integration formed a compelling narrative, striking a chord with their desired audience (investors using their platform).
But this wasn’t just about gaining attention. The overarching narrative skillfully underscored Dashdot’s leadership stance in the property tech arena. Through carefully curated content showcasing Dashdot’s industry knowledge, expert team and innovative technology, BadenBower didn’t just increase their visibility.
We positioned Dashdot as a frontrunner in the global property technology space. As a result, potential clients could swiftly grasp, resonate with, and trust what Dashdot brings to the table, thus streamlining the sales process.
The Strategy
BadenBower orchestrated an innovative PR approach tailored for Dashdot.com.au. Designed to boost both visibility and sales momentum, this strategy deeply embedded Dashdot’s distinctive strengths and values spread across a campaign on the world’s best publications.
Whether it was Dashdot’s own website or external media platforms, this seamless integration formed a compelling narrative, striking a chord with their desired audience (investors using their platform).
But this wasn’t just about gaining attention. The overarching narrative skillfully underscored Dashdot’s leadership stance in the property tech arena. Through carefully curated content showcasing Dashdot’s industry knowledge, expert team and innovative technology, BadenBower didn’t just increase their visibility.
We positioned Dashdot as a frontrunner in the global property technology space. As a result, potential clients could swiftly grasp, resonate with, and trust what Dashdot brings to the table, thus streamlining the sales process.
The Execution
The journey kicked off by crafting captivating digital articles that highlighted the CEO’s visionary insights and Dashdot’s unparalleled property tech approach.
We published articles on publications such as Forbes, Yahoo!, International Business Times, and industry specific publications such as Elite Property News and Property News Daily. Consequently, Dashdot is now a top contender on Google, especially for pivotal search terms related to their niche in property technology.
Further, the integration of these astute publication logos on their website (with backlinks) increased their on-page conversion rate. These synchronized endeavors led to an impressive surge in brand recognition, client engagement, and, most critically, in revenue streams.
Percent Sales Growth
0
Premium Publications
0
Ranking in Google News
1
Publication in Globally Recognized News Sites
Website Logo Integration To Increase On-Site Conversion Rate
Ranking on Page 1 of Google Search For Keywords That Drive Revenue
Google Panel
We added a Google My Business (GMB) for Dashdot to help boost their online presence across Google, including Google Search and Google Maps.
Having a positive digital footprint has numerous benefits including building trust for future clients, projecting a positive image, increasing your online reputation and helping to promote yourself or your work. It can also help professionals in many ways, such as getting ahead in their business, finding the right job, networking, and building relationships.
Google Panel
We added a Google My Business (GMB) for Dashdot to help boost their online presence across Google, including Google Search and Google Maps.
Having a positive digital footprint has numerous benefits including building trust for future clients, projecting a positive image, increasing your online reputation and helping to promote yourself or your work. It can also help professionals in many ways, such as getting ahead in their business, finding the right job, networking, and building relationships.
