What Do PR Agencies Do
The magical art of publicity and how PR Agencies can rocket your brand in 2022. What Do PR Agencies Actually Do? Do You Need One?
TOP 11 PR Agencies for Startups [March 2023]
Dimitry Volkov
Choosing the right public relations firm is essential for any startup. The right firm will help you get the exposure you need to get off the ground and grow your business. But with so many PR firms out there, how do you know which one is right for you? We compare the top 5 PR Agencies against our own proprietary method of generating guaranteed news stories for start-up brands like yours on Bloomberg, Entrepreneur, Forbes, Yahoo, Apple News, Associated Press & More.
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Welcome to our updated list of the best PR agencies for startups, as of March 2023.
As a startup, you have a lot to focus on when it comes to marketing and publicity, and finding the right publicists can make all the difference.
One key tip is to look for specialization – seek out publicists who have experience in the type of publicity you need, and who offer guarantees for publication or return of your investment.
If you’re a tech startup, for example, you’ll want to find publicists who have worked with tech companies before.
Without further ado, here are the list of Top 11 PR firms for startups:
List of 11 Best PR Firms for Startups
1. BadenBower PR Firm
BadenBower is a number one public relations agency that specializes in working with startups. The agency was founded in 2006 by two experienced public relations professionals, Lisa Baden and Julie Bower. BadenBower’s team of dedicated professionals has a proven track record of helping startups to get the visibility and media coverage they need to succeed.
BadenBower, one of the best pr firms for tech startups, has a number of advantages that make it a great choice for startups. The agency has a proven track record of success in helping startups to get the visibility and media coverage they need to succeed. BadenBower’s team is also highly experienced and dedicated to providing the best possible service to their clients. In addition, the agency’s affordable monthly retainer fees make it a great value for startup companies.
Some advantages of working with Baden Bower PR Agency include:
- A team of experienced professionals who are experts in the field of public relations;
- A proven track record of success in executing PR campaigns for a wide range of clients;
- A commitment to providing the highest level of service to clients;
- A focus on results-oriented PR strategies that deliver measurable results;
- A dedication to staying up-to-date on the latest industry trends and developments;
- A collaborative approach to working with clients to achieve their desired objectives.
2. Bob Gold & Associates
Bob Gold & Associates is an independent Southern California-based publication relations agency founded by Bob Gold in 1997. The company has offices in New York City, Chicago and Southern California.
The company strives to excel in data-driven public relations and brand management. Their approach, called BG&A Insight™, emphasizes data and analysis to create media strategies that resonate with each client’s unique needs. The process starts with a thorough onboarding process to craft a proactive and personalized media relations campaign that is specific, measurable, achievable, replicable, and timely.
The company serves various industries, including Media & Entertainment, Technology, Social Good, AdTech, Crisis Management, and Corporate.
To learn more, visit website.
3. The Pollack PR Marketing Group
In 1985, a group of people founded an agency with a practical and focused approach. Today, the agency has offices in New York and Los Angeles and believes in putting in 150 percent effort to achieve success. They value creativity, growth, and real communication, without relying on jargon. The agency is also part of The Worldcom Public Relations Group, giving them access to 2,000 communicators worldwide. This company offers services in several areas, including helping businesses connect with their target audience, media relations, crafting messages that resonate with consumers, differentiating brands in the marketplace, leveraging social media influencers, bridging the gap between different generations of professionals, and specializing in marketing to the iGen/Gen Z demographic. To learn more about them, visit website.
4. Harris Public Relations
Harris Public Relations is a purpose-driven, hands-on boutique company with 23 years of public relations experience, specializing in arts and culture, community, business, and lifestyle public relations. They offer engaging media and social media campaigns, and pride themselves on generating newsworthy stories via traditional and digital media landscape. They have an unparalleled network of partnerships and stay up to date with global trends to exceed industry standards. They are dedicated to elevating their clients’ brand through thoughtful storytelling and creativity.
The company offers a range of services including thought leadership, strategic communications and message development, creative campaign ideation, media relations campaigns, event publicity, red carpet management, media training, community relations outreach, media tours, and media monitoring and reporting to help bring their clients’ stories to life.
Visit Harris Public Relations website.
5. TrizCom PR
TrizCom PR is a top-ranked public relations firm in the United States that provides a range of strategic communications and PR services to corporations, non-profits, and start-ups. They have a team of PR professionals who develop innovative communication ideas to build brand awareness, generate qualified leads and sales, and increase trust with new audiences.
They have won several awards for their exceptional work, including the 2022 Pegasus Award for Operation Kindness and Intuitive Health. TrizCom PR emphasizes collaboration and ongoing communication to achieve their partners’ goals and objectives.
Services offered by TrizCom PR include digital PR services, agency of record, analyst relations, charitable giving and sponsorship strategy, community relations, content creation, crisis communications, entrepreneur and startup public relations, event planning and promotion, influencer management, internal communications, investor relations, issues management, legislative affairs and corporate lobbying, media relations, reputation management, and social media management.
To learn more about TrizCom, click here.
6. Vitis PR
Vitis PR is an award-winning UK-based public relations agency that specializes in B2B PR and B2B technology PR. The agency provides high-impact public relations, search, and social media campaigns for technology, telecoms, and high-growth companies. With an experienced senior PR, SEO, and social team, Vitis PR offers affordable, high-quality PR services for startups, small businesses, and listed companies.
They have gained exposure for their clients in specialist and mainstream media, both online and offline, by employing a team of experts, including account directors, managers, associates, and writers. Vitis PR has experience promoting technology companies, from start-ups to established players in the technology market. They work with clients to develop tailored communications campaigns aimed at business users and/or consumers to meet their business objectives and deliver tangible results. Vitis PR has both short project and long-term clients from across the globe and is certified by the UK IT Association as a reputable supplier of services that benefit the IT sector.
Services offered:
- Tech PR Services
- Search Services
- B2B PR Services
- Social Media Services
To learn more about Visit PR, visit website.
7. NOW!PR
Now!PR is a communication and public relations agency that guarantees immediate and tangible results for its clients. Their motto is “Awareness Driving Action,” and they aim to make brand visibility the engine of concrete actions like purchases and registrations. They were established in 2000 and are part of the BPRESS group. They work with a wide range of sectors, including Corporate & Finance, Tech & Innovation, and Travel & Lifestyle, and offer services such as media relations, product launches, digital PR, events, social media management, influencer marketing, and corporate blog development.
Now!PR offers various communication and public relations services, including integrated communication, strategic communication consultancy, digital PR and influencer marketing, events, PR and media relations, and social media management.
To reach out NOW!PR, visit website.
8. Fleishman Hillard PR Agency
Fleishman Hillard is one of the world’s leading global startup PR firms, providing counselling and strategic communications services to clients in more than 80 countries. The firm’s history dates back to 1946, when it was founded by two public relations pioneers, Carl Byoir and John W. Hillard. Today, Fleishman Hillard is part of Omnicom Group Inc. (NYSE: OMC), a global marketing and communications holding company.
Some advantages of Fleishman Hillard PR Agency include its international reach, its ability to connect with consumers through digital channels, and its focus on strategic thinking. Additionally, the agency has a strong track record of delivering results for its clients.
To learn more, visit website.
9. Weber Shandwick Agency
Weber Shandwick is one of the best PR agencies for startups with offices in major media, business and government capitals around the world. The firm represents a diverse group of clients, including Fortune 500 companies, major corporations, non-profit organizations and start-ups. Weber Shandwick’s integrated teams provide strategic counsel and creative thinking, backed by deep industry knowledge and insight, to help clients achieve their business goals. Some of the advantages of Weber Shandwick PR Agency include its large size, global reach, and broad range of services. Additionally, Weber Shandwick has a strong reputation and is well- respected in the industry. Its team of experienced professionals has a deep understanding of how to craft and execute communications strategies that achieve objectives and deliver results. To learn more about Weber Shandwick agency, visit website.
10. Ketchum PR Firm
Ketchum is one of the largest and most influential technology public relations firms in the world. With more than 100 offices in 70 countries, Ketchum partners with clients to create and deliver communications strategies that build brands, reputation and business. Ketchum is a part of Omnicom Group Inc. (NYSE: OMC), the world’s leading marketing and communications holding company.
Some advantages of working with Ketchum include:
- The company’s size and global reach. With more than 100 offices in 70 countries, Ketchum has the resources and networks to execute communications strategies on a global scale.
- The company’s reputation. Ketchum has a long history of delivering results for clients and is widely respected in the public relations industry.
- The company’s diverse range of services. Ketchum offers a comprehensive suite of public relations services, from media relations to digital marketing to crisis communications.
- The company’s commitment to innovation. Ketchum is constantly exploring new ways to help clients reach their communications goals and stay ahead of the curve.
To learn more, visit website.
11. Edelman PR Firm
Edelman is a PR agency for tech startups that partners with many of the world’s largest and most influential businesses and organizations, helping them evolve, promote and protect their brands and reputations. With more than 85 offices in over 40 countries, Edelman’s integrated teams provide communications strategies and services that include digital, advertising, public relations for startup companies, public affairs, investment relations and crisis management.
Some of the advantages of working with Edelman include:
- The firm’s global reach and scale, with 85 offices in 40 countries
- The firm’s deep sector and functional expertise
- The firm’s commitment to integrated communications, with teams that provide digital, advertising, media relations, public affairs, investment relations and crisis management services
- The firm’s focus on measurement and analytics, to ensure that communications programs are effective and deliver ROI
- The firm’s culture of innovation and creativity, which has resulted in Edelman being named the “Most Creative PR Firm” by The Holmes Report for seven consecutive years.
Visit Edelman’s website.
Conclusion on Best Startup PR Agencies
There are a lot of PR firms out there, and it can be tough to know which one is right for your startup. Do you want a big firm with a lot of experience, or a smaller firm that might be more nimble and able to adapt to your needs?
Here’s a quick and dirty guide to choosing the best PR firm for your startup, in a controversial tone:
- – If you want a big firm: Go for one of the established firms like Baden Bower. They’ve been around for a while and have a lot of experience.
- If you want a smaller firm: There are a lot of great smaller firms out there. Do your research and pick one that you think will be a good fit for your company.
- If you want a cheap firm: You get what you pay for. The old adage is true when it comes to PR firms. If you want a cheap firm, you’re likely going to get subpar results.
- If you want a firm with a lot of bells and whistles: Again, you get what you pay for. The firms that offer a lot of bells and whistles are usually the more expensive ones. But if you want a full-service firm that can handle everything from media relations to event planning, they’re worth the investment.
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