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SEO Agency

Publicity With A Twist

Our unique service provides 2 main benefits. Logos on your website create an immediate sense of trust & credibility, helping you close more business. And our network of SEO friendly global news sites push link juice to your best content, helping you rank on Page 1 of Google for your most important keywords. 

Baden Bower Publicist

Baden Bower In The News

Marketing has changed and Baden Bower might just be your secret weapon to stay ahead of the curve. For many reasons marketing an online business is harder than it used to be. Yes, you’ve got access to cheap technology to create your site and cheap advertising on social media, both of which make setting up the business easier than it used to be. But for every development that makes it easier, there’s a counter-trend making it harder to succeed. You’ve got to build trust & credibility in your brand and that is exactly what Baden Bower delivers. 

For example

  • You’re competing with thousands of other businesses.
  • If you’re not high up on Google’s page rank, you’ll struggle to get your site noticed.
  • If you don’t “pay to play” on Google or Social Media, your posts may not get seen
  • People are savvier and can research products themselves, they’re not fooled by glossy advertising. 
  • People are less trusting so they need more information before making a buying decision. 
Baden Bower In The News

Marketing has changed and Baden Bower might just be your secret weapon to stay ahead of the curve. For many reasons marketing an online business is harder than it used to be. Yes, you’ve got access to cheap technology to create your site and cheap advertising on social media, both of which make setting up the business easier than it used to be. But for every development that makes it easier, there’s a counter-trend making it harder to succeed. You’ve got to build trust & credibility in your brand and that is exactly what Baden Bower delivers. 

For example

  • You’re competing with thousands of other businesses.
  • If you’re not high up on Google’s page rank, you’ll struggle to get your site noticed.
  • If you don’t “pay to play” on Google or Social Media, your posts may not get seen
  • People are savvier and can research products themselves, they’re not fooled by glossy advertising. 
  • People are less trusting so they need more information before making a buying decision. 
Baden Bower Publicist

Google Killed The Salesperson

Where once a salesperson’s role was to set out the difference between 2 or more products or services, and help guide the buyer to the right choice, now customers can just look up a peer-to-peer review on Google and make up their own minds. You can’t just “sell” anything to anyone now. Google has seen to that. 

As a result, the sales process has changed and it’s become more about educating the client rather than selling to the client. 

So, if a salesperson can’t sell their product to a customer, what can they do? That’s where “influencing” the customer comes into play. For example, a business may not be able to sell you something, but with the right information and approach, they could possibly influence you to buy something. 

That is where publicity is key to educating, building status in a brand, establishing trust and credibility and selling digitally

Google killed the salesperson

Where once a salesperson’s role was to set out the difference between 2 or more products or services, and help guide the buyer to the right choice, now customers can just look up a peer-to-peer review on Google and make up their own minds. You can’t just “sell” anything to anyone now. Google has seen to that. 

As a result, the sales process has changed and it’s become more about educating the client rather than selling to the client. 

So, if a salesperson can’t sell their product to a customer, what can they do? That’s where “influencing” the customer comes into play. For example, a business may not be able to sell you something, but with the right information and approach, they could possibly influence you to buy something. 

That is where publicity is key to educating, building status in a brand, establishing trust and credibility and selling digitally

Could Baden Bower Be The Most Unique Publicist Globally?

Some analysts think so, while others discuss Baden Bower joining the ranks of the 10 Top Global Publicists. 

We Build Trust & Credibility

The phrase “As Featured On Apple News, Fox & Marketwatch” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.

SEO Rocketfuel

Once published, Google will index at least one back link of the articles which all improves your SEO ranking. Digital Journal always appears in Google News. We also have other news sites of global reach for SEO do-follow links. Ask us about them. 

Waterfall of New Customers

News Stories are tracked in your Google Analytics and appear as a referral source. They generate substantial traffic and conversions.  This is incremental organic traffic and who doesn’t want that?

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