PR Agency for Small Businesses
Baden Bower specializes in delivering guaranteed publicity for small businesses, ensuring your news stories reach the right audience. With a strong track record in executing effective PR campaigns, we tailor our approach to align with your brand’s goals and audience. Our commitment to results is backed by a money-back guarantee if we fail to secure publication as promised.
Global Leader in Public Relations
Forbes
"Guaranteed media placements without the hassle of pitching journalists"
Entrepreneur
"Baden Bower continues to rewrite the rules of PR"
Smart Company
"Why Baden Bower stands out among top PR firms"
Business Insider
"Baden Bower is the global leader in public relations"
Associated Press
"Coverage within 72 hours, facilitating faster client results"
L'Officiel
"Premier public relations agency for brands seeking global publicity"
Instant Editorial Coverage
Looking for a way to set your business apart? Our PR services give small businesses an unmatched competitive edge with access to top-tier publications. Your brand can be featured in Yahoo Finance, Forbes, TechCrunch, Venture Beat, Business Insider, and more. Expand your reach with placements on Apple News, MarketWatch, Digital Journal, Fox, and additional high-authority sites. Want the full list? Let’s talk.
Get Your Small Business In The News
Since using BadenBower, our lead volume has doubled. Makes a big difference when your start-up can boast that you’ve appeared on Apple News & Marketwatch. Has helped new customers trust us in a very competitive market.
Avie, COO, BruntWork
How It Works
Share your business story, goals, and vision. We develop a strategy tailored to the unique needs of small businesses.
Understanding how small businesses fit into their industry helps us craft the right messaging for media coverage.
We create compelling articles designed to highlight small businesses and get them noticed by reputable media outlets.
Once published, we send you the live URLs so you can see how PR for small businesses elevates visibility.
Use the logos of the networks where your stories have been featured, reinforcing the credibility of small businesses.
Being featured in trusted publications builds trust, helping small businesses stand out and attract more customers.
PR for small businesses drives traffic, enhances visibility, and strengthens online presence, leading to measurable growth.
Money Back Guarantee
If we fail to deliver coverage or publication of your news story or news stories as promised, we’ll refund you as set out in our terms and conditions.
Pricing
12 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
24 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
36 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
- Choice of logos from our list
- Comprehensive monthly reporting
- Expert journalist & editor
- Writing based on your brand voice
- Money back guarantee
- Support
- Headline & publication planning
- Add “As seen on” to your website
- Instant trust and credibility
Month to month plans require an upfront fee of $1,000 to cover the costs of our journalist and editorial team, the time spent interviewing you and reviewing the answers to our questionnaire, preparing the publication and headline plan, writing your stories and meeting with your team to understand your brand voice.
We waive the Onboarding Fee for Yearly Plans.
Refunds are not offered unless we fail to write the number of stories we commit to in a month, noting that some publications and podcasts have unpredictable lead times. Refund policy is set out in our Terms and Conditions.
The number of features per month is an average. The number of features published in any given month may be influenced by the turnaround time of a particular publication, whether you provide instructions to us in a timely manner, or whether you approve publication. You will not be entitled to a refund because certain publications are delayed. Provided you don’t cancel or withhold consent to publish, we will catch up on delayed publications in subsequent months. If you cancel, provided we have written a draft of the stories committed in a month (even if they have not yet been published), we will cease publishing, and you will not be entitled to a refund.
Please read the full terms and conditions before purchasing any subscription, as your contract with Baden Bower is bound by them
Terms and Conditions apply to all purchases and you agree to be bound by them.
Pricing To Suit All Budgets
Guaranteed publicity on the biggest news sites in less than 72 hours from publication. Reports sent to you with downloadable logos so you can integrate them on your website instantly.
Table of Contents
Introduction
For small businesses, PR can help in building and maintaining a positive image and reputation, especially as it competes along with bigger and more established brands. his involves tactics like working with media outlets, navigating crisis situations, hosting memorable events, connecting with influencers, and creating engaging content.
PR has a singular focus in small businesses: promote and protect the brand, reputation, and image of the company, all while effectively communicating with the target audience.
PR is all about building relationships, whether it’s with customers, stakeholders, or the media. It’s an opportunity to reach new audiences and generate buzz with favorable coverage. By embracing PR, small businesses can boost credibility, establish a stronger brand, and drive growth for long-term success.
How Does Publicity Benefit Small Business?
Best PR Practices for SMEs
Baden Bower’s team understands how to craft effective PR strategies for small businesses. Here are key recommendations:
Know Your Audience
A successful PR strategy starts with a clear understanding of your target audience. Identify their needs, challenges, and interests. What information are they seeking? This knowledge allows you to create messages that truly connect.
Accuracy and Timeliness
Your website and marketing materials shape public perception. Ensure they reflect your brand accurately and remain up to date. Maintaining precise information builds trust and credibility, reinforcing your authority in your industry.
Confidentiality is Crucial
For small businesses in financial services, security must be a priority. PR strategies should be designed with confidentiality in mind. Protecting sensitive information strengthens client trust and positions your business as a reliable partner.
Stay Compliant
Understanding regulatory requirements is essential. Keep up with guidelines from the Financial Services Authority and other governing bodies to ensure compliance and avoid legal risks.
Why Should Your Small Business Hire a PR Agency?
Public relations (PR) can help small businesses gain visibility and compete effectively. Partnering with a PR agency can turn a lesser-known business into an industry standout.
Expanding Your Brand’s Reach
PR goes beyond buzzwords—it’s a strategic investment that yields substantial returns. A skilled PR agency crafts compelling narratives, builds media relationships, and positions your brand favorably.
PR professionals secure media coverage in top publications, online platforms, and broadcasts, helping to increase awareness and attract new customers.
Establishing Credibility and Trust
Earned media carries more credibility than paid advertising. When a respected publication features your business, it reassures potential customers that your brand is reputable and trustworthy.
Managing Crisis Communication
No business is immune to negative publicity. A PR agency helps mitigate damage, manage crises, and maintain a strong reputation. Professionals develop crisis communication plans, craft responses, and ensure clear messaging to protect your brand.
Maximizing Marketing Impact
For small businesses with limited resources, PR can be a cost-effective marketing tool. A well-executed campaign generates earned media coverage that often surpasses paid advertising in reach and value. PR agencies also help prioritize the most impactful opportunities, ensuring efficient use of your budget.
Investing in PR can elevate your business, build credibility, and drive growth, making it a valuable tool for long-term success.
We immerse ourselves in the SME ecosystem – understanding what motivates editors, predicting the next wave in digital content formats, and building a global team that lives and breathes the nuances of this industry. It’s a relentless endeavor, enabling us to push boundaries for our clients.
How to Choose the Right Small Business Public Relations Agency
Selecting the right PR agency for your small business is a critical decision that impacts brand success. The right partner helps navigate media, build your reputation, and drive growth. With many options available, how do you choose one that truly understands your needs and delivers results?
Define Your PR Goals
Before searching, clarify your objectives. Are you aiming for brand awareness, media coverage, or thought leadership? Well-defined goals help identify agencies aligned with your vision.
Key Questions:
- What are your short- and long-term PR goals?
- Who is your target audience, and where do they get information?
- What key messages do you want to share?
Assess Industry Experience
A PR agency with experience in your industry will understand your market and audience, increasing the likelihood of effective campaigns. Established media relationships are a bonus.
Consider:
- Have they worked with similar businesses?
- Can they show successful case studies?
- Do they understand your industry’s media landscape?
Evaluate Strategy and Creativity
A strong PR agency is both strategic and creative. They should develop tailored approaches rather than one-size-fits-all solutions. Look for innovative ideas that set your brand apart.
Indicators:
- Customized strategies, not generic plans
- Long-term brand-building focus
- Unique, impactful campaign examples
Prioritize Communication and Collaboration
Effective collaboration is key. Agencies should listen, ask insightful questions, and communicate transparently.
Key Traits:
- Responsive and proactive
- Honest in reporting and feedback
- Willing to work closely with your team
Measure Success
Choose an agency that tracks results with clear metrics.
Important KPIs:
- Media coverage and audience reach
- Engagement and social media impact
- Website traffic and lead generation
Publicity for Small Businesses
How Baden Bower Works for Small Businesses
“Get featured on Entrepreneur, Bloomberg, Associated Press, Yahoo Finance, Forbes, Apple News, Marketwatch.” Constant, monthly news stories helping you rank consistently in Google News.
We come up with the angles
We craft compelling headlines and articles that highlight what makes your small business unique. From your brand story to your competitive advantages, we ensure your message stands out.
Guaranteed publication of your news stories
Get instant exposure with guaranteed publication across our extensive network of news websites. Your news stories will rank in Google News, helping you reach more customers.
Use the logos from the Global News Sites to build credibility
Once published, we’ll send you a PDF with all the links where your story appears, making it easy to share on your website or blog.
Uncovering The Secrets of Effective
PR for Small Businesses
We have chosen news sites that ensure publication, maintain high domain authority, provide follow links, and support multimedia such as images and videos. For small businesses looking to enhance their finance publicity, some key strategies include developing a clear and unique value proposition, crafting engaging content, and fostering connections with influential figures in the industry.
Get Your Small Business Featured In The News
Since using BadenBower, our lead volume has doubled. Makes a big difference when your start-up can boast that you’ve appeared on Apple News & Marketwatch. Has helped new customers trust us in a very competitive market.
Steffie, COO, BruntWork
How We Help Build Your Up and Rising Business to Boost Brand Authority
Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.
Build Trust & Credibility
The “Baden Bower” treatment helps small businesses build trust and credibility by featuring them in prominent publications like Forbes, Yahoo Finance, and Apple News. This visibility enhances their brand authority, making them appear noteworthy and famous, which can significantly increase the conversion rate of prospects into sales.
Get Ranked on Google
By securing high domain authority links from publications, small businesses can improve their SEO rankings. This means that when potential customers search for related services, these businesses are more likely to appear on the first page of Google, increasing their online visibility and attracting more organic traffic.
Attract New Visitors
Articles published through Baden Bower typically receive over 150 visits on the first day and thousands over subsequent weeks. This surge in traffic provides incremental organic traffic, which can lead to increased brand awareness and potential customer engagement for small businesses.
Small Biz, Big PR Wins
Baden Bower completely changed how we handle PR. Their approach for small businesses helped us get twice as much local media coverage in just three months. Since working with them, we’ve seen a 40% jump in customer inquiries and even opened two new locations.
Marcus, Coastal Craft
Dominate Google
We have selected news sites that guarantee publication of your news stories, have high domain authority and allow posting of multimedia like images and in some cases videos. The rank strongly in every country.
FAQs
Our FAQs set out the terms and conditions of our guaranteed publicity service. Read about them below.
