Fintech companies have an unusual problem. Four stakeholder groups have to be convinced for the company to win: VCs read TechCrunch, Forbes, and Bloomberg before taking the meeting. Sponsor banks and banking partners diligence press coverage during the BaaS or partner-bank approval process. Regulators at state level, OCC, and CFPB review public-facing materials when evaluating licenses. Users check the "As Featured In" line above the fold before clicking signup. The strategically expensive PR mistake in fintech is to invest in channels that move only one of those four groups. Editorial coverage in the right publications moves all four at once.
Every placement is an authored editorial article, written by a Baden Bower fintech journalist and published as standard editorial. No "Sponsored," "Partner Content," "Advertorial," or "Press Release" tag on the live piece. This matters in fintech because VCs filter out sponsored content during diligence, sponsor banks treat it as a yellow flag in BaaS reviews, and regulators discount it during license evaluations. Editorial coverage carries the credibility that makes the difference at every gate.
The publications fintech VCs actually read (TechCrunch DA 92, Forbes DA 95, Bloomberg DA 94). The publications sponsor-bank diligence teams cite (FT DA 93, WSJ DA 94). The publications regulators reference when evaluating consumer-facing fintechs (Reuters DA 95, CNBC DA 93). The publications consumers see in the "As Featured In" line and trust enough to click signup. One placement reaches every fintech stakeholder simultaneously.
Series A through pre-IPO funding announcements, banking-partner and sponsor-bank deal announcements, state-licensing approvals, OCC charter milestones, App Store launch dates, B2B fintech enterprise-partnership announcements, Money 20/20 and Fintech Meetup adjacent windows, and IPO roadshow cycles. The 72-hour publication window means coverage hits when investors are evaluating and users are searching. Embargoed pre-announcement briefs supported for funding-round coordination.
If Baden Bower fails to publish the agreed story in the agreed publication, you get a full refund as set out in the terms and conditions. The norm in fintech PR is a five-figure or six-figure retainer for "media relations" with no delivery commitment, retainers that consume Seed and Series A runway with diffuse outcomes. This is the opposite: named coverage on contract or your money back.
Our guaranteed news stories are immediately published on the world’s leading news sites.
A five-step process built for Series A through pre-IPO funding announcements, banking-partner deals, App Store launches, regulatory milestones, and Money 20/20 / Fintech Meetup adjacent windows. NDA available for embargoed funding-round coordination.
15 minutes with a fintech PR specialist. Discuss the product, traction, target publications, and goal: fundraising, banking partner, regulatory, or user acquisition.
Product, MAU/ARR, banking partners, regulatory footprint, founder bio, cap table snapshot, launch calendar. NDA available for stealth and embargoed briefs.
A Baden Bower fintech journalist writes the piece in the company's voice and the target publication's editorial style. You review and approve before submission.
Live URL on TechCrunch, Forbes, Bloomberg, Business Insider, FT, or your chosen target. Standard editorial. No advertorial or sponsored tag. Permanently indexed.
Receive live URL, masthead logo rights for product site, App Store description, investor decks, banking-partner conversations, regulatory filings, plus a PDF tear-sheet.
Four-stakeholder reach, signup conversion lift, and AI search citation all compound. Each delivers measurable results on fundraising momentum, sponsor-bank diligence, and user acquisition.
TechCrunch (DA 92), Forbes (DA 95), Bloomberg (DA 94), Business Insider (DA 92), FT (DA 93), Reuters (DA 95), Fast Company (DA 91). The publications fintech VCs subscribe to, sponsor banks cite in diligence, regulators reference during license reviews, and consumers see in the "As Featured In" line above the fold. One placement here lifts every other go-to-market motion.
Adding "As Featured In TechCrunch, Forbes, Bloomberg" above the fold on signup pages, App Store descriptions, Google Play listings, and partner-marketing materials typically lifts signup conversion 20 to 50 percent according to Baden Bower client data. The trust signal collapses the consideration gap for unknown fintech brands competing against incumbent banks and well-funded competitors.
Series A through pre-IPO round announcements, banking-partner deal news, App Store editorial windows, state-licensing approvals. Manual pitching for a single Tier-1 fintech feature averages 8 to 12 weeks. Baden Bower's editorial partnerships compress that to 72 hours, so coverage hits the day VCs are evaluating, users are searching, and sponsor banks are diligencing.
Fintech is the only consumer category where four different stakeholder groups have to be convinced for the company to win. VCs sourcing the next round read TechCrunch, Forbes, and Bloomberg before taking the partner meeting. Sponsor banks and banking partners doing BaaS or partner-bank diligence pull public press coverage during the approval process; an absence of Tier-1 coverage is a yellow flag, a presence of paid content is a red flag. Regulators at the state level (money transmitter and lender licensing), at the OCC (charter milestones), and at the CFPB (consumer-protection reviews) reference public-facing materials when evaluating fintech applicants. Users see the "As Featured In" line on the signup page and decide in two seconds whether the app is credible enough to hand banking credentials to. The strategically expensive PR mistake is to invest in channels that reach only one of those four. Editorial coverage in real publications reaches all four at once.
Baden Bower's fintech desk has placed editorial coverage in more than 60 Tier-1 fintech, tech, and business publications, including TechCrunch, Forbes, Bloomberg, Business Insider, Financial Times, Reuters, Fast Company, the Wall Street Journal, CNBC, Yahoo Finance, MarketWatch, Fortune, Inc, Entrepreneur, Associated Press, USA Today, VentureBeat, Benzinga, and Markets Insider. Coverage is editorial, not sponsored content or paid newsletter syndication, which means VCs trust it in diligence, sponsor banks weigh it in approval reviews, regulators reference it in license evaluations, and your signup conversion lifts in measurable ways.
Critical for Series A through pre-IPO funding announcements, banking-partner deal news, App Store launch windows, state-licensing approval moments, OCC charter milestones, and Money 20/20 / Fintech Meetup adjacent windows. Verified by Associated Press in their coverage of Baden Bower's delivery model. Most fintech PR retainers measure progress in quarters. This compresses to days.
When a consumer asks ChatGPT, Claude, or Perplexity "what is the best neobank for freelancers" or "what BNPL has the lowest fees" or "which roboadvisor is right for my situation," the answer is sourced from the editorial coverage LLMs treat as authoritative. Lenny's Newsletter sponsorships and Fintech Brain Food paid placements do not feed those answers. Money 20/20 booth spend does not feed those answers. Editorial features in TechCrunch, Forbes, and Bloomberg do. The same dynamic plays out across Google AI Overviews, Apple Intelligence, Amazon's Rufus, and any AI assistant that recommends financial apps. Editorial coverage has become the entry ticket to AI-mediated fintech discovery.
Six fintech segments where Tier-1 editorial features change the VC's pre-meeting view, the sponsor bank's diligence file, the regulator's licensing decision, or the user's signup-page tap.
Consumer neobanks, SMB neobanks, vertical neobanks (creators, immigrants, freelancers), challenger banks. TechCrunch, Forbes, Bloomberg, FT coverage tuned to sponsor-bank diligence, Series A through pre-IPO fundraising, and signup-page conversion lift.
Consumer payment apps, merchant payments, payment processors, B2B payments, cross-border and remittance, stablecoin payments. TechCrunch, Bloomberg, Reuters, FT coverage tuned to enterprise sales credibility and partner-bank conversations.
Robo-advisors, investment apps, fractional investing platforms, alternative-asset apps, retail crypto exchanges, micro-investing platforms. Bloomberg, Forbes, Business Insider, Financial Times coverage tuned to AUM growth and consumer trust signal.
Consumer lending apps, BNPL providers, point-of-sale lending, SMB lending, alternative credit, secured-lending platforms. TechCrunch, Forbes, Bloomberg, Business Insider coverage tuned to merchant-acquisition narrative and CFPB-adjacent reputation work.
Banking-as-a-service, payments-as-a-service, lending-as-a-service, embedded finance APIs, expense management, B2B spend platforms. TechCrunch, Forbes, Bloomberg, VentureBeat coverage tuned to enterprise-sales credibility and Series B through Series D fundraising.
Consumer InsurTech, embedded insurance, P&C InsurTech, life and health InsurTech, claims-tech, reinsurance tech. Forbes, Bloomberg, Reuters, Business Insider coverage tuned to carrier-partner diligence and Best's-rating-adjacent reputation work.
Fintech companies typically spread spend across sponsored fintech newsletters (Lenny's Newsletter, Fintech Brain Food, Not Boring, paid Stratechery), Money 20/20 and Fintech Meetup booth spend, finfluencer marketing on FinTok and Finance Twitter, and PR retainers that promise "tech media outreach" without delivery commitments. Each has its niche. None of them deliver what mainstream editorial coverage does for fintech specifically. Side-by-side:
| Question | Sponsored newsletters + conference booths + finfluencer marketing | Editorial press (Baden Bower) |
|---|---|---|
| VC pre-meeting credibility | ✕Newsletter sponsorships and finfluencer content discounted by partners during diligence. Conference booth presence treated as growth-stage signal, not credibility | ✓TechCrunch, Forbes, Bloomberg coverage is what VC partners read before the meeting. Routinely forwarded into associate diligence memos |
| Sponsor bank / BaaS partner diligence | ✕Sponsored content treated as yellow flag in sponsor-bank approval reviews; finfluencer presence treated as red flag | ✓Mainstream editorial cited as evidence of legitimate market position. Standard in successful BaaS and sponsor-bank approval packages |
| Regulatory credibility (state licensing, OCC, CFPB) | ✕Sponsored content disregarded or flagged as marketing rather than substantive coverage | ✓Editorial features referenced in license applications, charter pre-meetings, and CFPB consumer-protection reviews |
| Signup-page conversion lift | ✕Newsletter mentions don't translate to "As Featured In" credibility. Finfluencer code-based attribution rarely sticks | ✓"As Featured In TechCrunch, Forbes, Bloomberg" above the fold on signup pages lifts conversion 20 to 50 percent |
| App Store editorial weight | ✕Apple App Store and Google Play editorial teams do not weight sponsored content when curating fintech editorial collections | ✓Editorial coverage in TechCrunch and The Verge weighted by App Store editorial team when surfacing fintech apps |
| AI search citation (ChatGPT, Claude, Perplexity) | ✕Excluded. AI tools cite editorial sources, not sponsored newsletter content or finfluencer videos | ✓Indexed as authoritative source. Surfaces when consumers ask AI for fintech app recommendations by category |
| Cost and guarantee | ✕Newsletter sponsorships: $5,000 to $50,000 per placement. Money 20/20 booth: $50,000 to $250,000. Finfluencer campaigns: $20,000 to $500,000. No guarantee of conversion | ✓From $1,500/month, guaranteed publication, money-back guarantee, permanent indexed asset |
Sources: Apple App Store editorial selection guidelines, Google Play editorial criteria, USCIS evidentiary standards under 8 CFR § 204.5(h)(3) for EB-1A petitions, sponsor-bank diligence best-practices (BaaS Working Group, OCC Bulletin 2013-29), Baden Bower client data (3,548 clients across 37 countries), and Baden Bower contractual terms (badenbower.com/terms-conditions-faqs).
Tell the desk about the product, the round you are raising or the milestone you are announcing, and the audience: VCs, banking partners, regulators, users. The strategy call is free, confidential, and there is no obligation. NDA available for stealth-mode and embargoed funding briefs.
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The discoverability edition.
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
The instant-credibility edition.
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
The bespoke imprint.
From $10,000 · scoped on a strategy call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
All editions include a pre-agreed publication list, dedicated fintech journalist, and money-back guarantee. Works for Series A through pre-IPO funding announcements, banking-partner and BaaS deals, state-licensing approvals, OCC milestones, App Store launches, B2B enterprise partnerships, Money 20/20 and Fintech Meetup adjacent windows.
"We've transformed our conversion rate from click to lead, which has had a multiplied effect on our revenue and profit growth. We've been featured on Forbes, Business Insider, Yahoo Finance, CEO Weekly and lots more. A corollary benefit has been the improvements to our SEO, with our major keywords now ranking on page 1 of Google."
"TechCrunch and Forbes coverage three weeks before our Series A announcement. The lead investor brought it to the partner meeting himself. Our second sponsor-bank diligence pulled the Bloomberg piece into the file. The signup page now opens with the masthead logos above the fold and conversion lifted 38 percent."
"Our B2B embedded finance platform needed enterprise credibility, not finfluencer hype. The Baden Bower desk got us into Business Insider and Financial Times during our Series B raise. Three banking-partner conversations that had stalled for months reopened that quarter. The Masthead logos are now in every sales deck."
Read all reviews on ProvenExpert, Reviews.io, Clutch, and G2.
Baden Bower was founded in 2018 by AJ Ignacio after watching fintech founders pour Series A and B runway into sponsored Lenny's Newsletter placements that VCs filtered out during diligence, Money 20/20 booth spend that delivered conference impressions without sponsor-bank credibility, and PR retainers that promised "tech media outreach" without delivery commitments while the runway clock ticked down. The model is simple: name the target publication upfront, write the editorial article, place it as standard editorial, then bill. If the story fails to run, the client receives a refund as set out in the terms and conditions.
The fintech desk has placed editorial coverage in TechCrunch, Forbes, Bloomberg, Business Insider, Financial Times, Reuters, Fast Company, Wall Street Journal, CNBC, Yahoo Finance, MarketWatch, Fortune, Inc, Entrepreneur, Associated Press, USA Today, VentureBeat, Benzinga, and Markets Insider for neo-banks, payment platforms, lending and BNPL, consumer investment apps, InsurTech, B2B fintech, and embedded finance companies across major US, UK, EU, Asia, and ANZ editions.
If Baden Bower fails to deliver the agreed editorial feature in the agreed publication, you get a refund as set out in the terms and conditions. No ifs, no qualifications around effort.
Read the guaranteeA fintech PR agency secures editorial press coverage for consumer financial technology companies and B2B fintech infrastructure providers, including neo-banks and digital banking, payment platforms and processors, lending and BNPL, consumer investment and wealthtech apps, InsurTech, embedded finance and banking-as-a-service, cross-border and remittance, and crypto-adjacent consumer fintech. Baden Bower places guaranteed coverage in TechCrunch, Forbes, Bloomberg, Business Insider, Financial Times, Reuters, Fast Company, and 60+ Tier-1 fintech and business publications with a money-back guarantee.
Every Baden Bower placement is an authored editorial article published as standard editorial. No "Sponsored," "Partner Content," "Advertorial," or "Press Release" tag on the live piece. This matters in fintech because VCs, banking partners, regulators, App Store editors, and consumers actively filter out sponsored content. Editorial coverage in TechCrunch, Forbes, and Bloomberg carries the credibility that moves Series A and B fundraising, sponsor-bank diligence, state-licensing reviews, App Store editorial features, and direct user signup conversion.
TechCrunch, Forbes, Bloomberg, Business Insider, Financial Times, Reuters, Fast Company, Wall Street Journal, CNBC, Yahoo Finance, MarketWatch, Fortune, Inc, Entrepreneur, Associated Press, USA Today, MSN, Apple News, Benzinga, Markets Insider, VentureBeat, GeekWire, Mashable, and 50+ additional fintech, tech, and business publications. The specific publication for each placement is named in writing before contract. The publication mix adapts to whether the audience is consumers, VCs, banking partners, or enterprise buyers.
Most fintech companies see their first live URL within 72 hours of brand approval, verified by Associated Press in their coverage of Baden Bower's delivery model. For coordinated coverage around Series A, B, C, or D funding announcements, product launches, App Store editorial features, banking-partner deals, or regulatory milestones, the editorial calendar can be locked weeks in advance so multiple stories land in sequence around the announcement day to maximise investor and user awareness.
Yes. The fintech desk works across neo-banks and digital banking (consumer and SMB), payment platforms and processors, consumer lending and BNPL, consumer investment and wealthtech apps, InsurTech and insurance apps, B2B fintech and embedded finance (banking-as-a-service, payments-as-a-service, lending-as-a-service), cross-border and remittance, and crypto-adjacent consumer fintech (consumer exchanges, on-ramps, custody, payments). The publication mix adapts to each product's target audience.
Yes. Editorial features in TechCrunch, Forbes, Bloomberg, Business Insider, and Financial Times are standard supporting material for every fundraising round from Seed through pre-IPO. VCs read these publications when sourcing and validating opportunities. Editorial coverage works as evidence in pitch decks, data rooms, and partner-meeting follow-ups. Coverage can be sequenced to align with round-announcement windows, with embargoed pre-announcement briefs available.
Three editions: Rankings from $1,500 per month billed annually, Logos from $3,000 per month billed annually, and Custom from $10,000 and up scoped on a call. Yearly billing saves 50 percent versus month-to-month. Each plan includes a pre-agreed publication list, dedicated fintech journalist, money-back guarantee, and brand-voice writing. Full breakdown at badenbower.com/pricing.
Yes. Editorial features in TechCrunch, Forbes, and Bloomberg lift App Store category rankings (Apple App Store and Google Play editorial teams weight press coverage when curating editorial collections), drive measurable signup conversion (20 to 50 percent typical lift on signup-page conversion when "As Featured In" logos appear above the fold), reduce CAC over time (organic referral traffic compounds), and surface in AI search recommendations when consumers ask ChatGPT or Claude for app comparisons in a fintech category.
Yes. Publication timing is a core part of the strategy call. Editorial coverage can be sequenced to align with Series A through pre-IPO funding announcements, banking-partner or sponsor-bank deal announcements, state-licensing approvals (money transmitter, lender licenses), OCC charter milestones, App Store launch dates, B2B fintech enterprise-partnership announcements, Money 20/20 and Fintech Meetup adjacent windows, and IPO roadshow cycles. Coordinated bursts across TechCrunch, Forbes, and Bloomberg create the investor and user awareness lift single-channel campaigns cannot manufacture.
Fintech PR focuses on consumer financial technology companies (neo-banks, payment apps, lending apps, consumer investment apps, InsurTech) and B2B fintech infrastructure (embedded finance, BaaS), targeting VCs, banking partners, regulators, and end-users through TechCrunch, Forbes, Bloomberg, and Business Insider. Financial PR focuses on regulated traditional financial services firms (RIAs, hedge funds, PE, VC firms, IB, insurance brokerages, public companies) and targets institutional allocators and HNW prospects through Bloomberg, Reuters, WSJ, FT, and Barron's. Consumer tech PR focuses on consumer hardware, apps, and AI products across non-financial categories. Most fintechs belong on the fintech desk. See also the financial PR agency and consumer tech PR agency pages.
Yes. Editorial features in major mastheads qualify as evidence of international recognition under 8 CFR § 204.5(h)(3) for EB-1A and under the O-1 standard for individuals of extraordinary ability in business, finance, or technology. Paid press releases and sponsored content do not qualify. Baden Bower has a dedicated visa publicity track and fintech founder petitions are a frequent use case. See badenbower.com/eb-1a-publicity.
If Baden Bower fails to deliver the agreed editorial placement in the agreed publication, a full refund is issued as set out in the terms and conditions. Refunds are not issued for delayed publications where the article has been drafted and approved. Full terms at badenbower.com/terms-conditions-faqs.
3,548 clients across 37 countries. Editorial features only, never sponsored content. Money-back guarantee. 72-hour turnaround for Series A through pre-IPO announcements, banking-partner deals, App Store launches, and regulatory milestones.
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