Fintech PR Agency

We are a Fintech PR Agency specializing in generating publicity for financial firms breaking ground in new areas, or improving on the status quo.

Fintech, or financial technology, is a term used to describe the new wave of technological innovation that is sweeping the financial services industry.

Fintech encompasses a wide range of new and emerging technologies, from mobile payments and money transfers to digital currencies and blockchain – we have case studies in all areas so reach out for a call.  The fintech revolution is still in its early stages but Baden Bower is at the forefront helping startups generate substantial buzz for their brands.

We can deliver effective PR for fintech companies through our network of guaranteed news sites, and if we fail, we offer a full money back guarantee.

Baden Bower Hard At Work

Instant Editorial Coverage

This service is a world first and will give you a competitive edge unparalleled in your industry. We also have access to Yahoo Finance, Forbes, TechCrunch, Venture Beat, Business Insider & more. Websites include Apple News, Market Watch, Digital Journal, Fox & many more. Ask us for the full list. 

Fintech PR: Secrets Revealed

Fintech PR, Baden Bower’s specialty, is a term used to describe the public relations and marketing of financial technology companies.
 
Fintech PR includes activities such as media relations, thought leadership, analyst relations, social media, and content marketing. It is a relatively new field, as the financial technology industry has only recently begun to emerge.
As the industry grows, so does the need for effective fintech PR. Financial technology companies face many challenges, such as regulation, competition, and public perception. A good fintech PR strategy can help a company navigate these challenges and stand out in the crowded marketplace. We can absolutely help you achieve your goals. 
There are a few key things to keep in mind when it comes to fintech PR.
 
First, it is important to understand the ever-changing landscape of the financial technology industry. This includes understanding the latest trends and developments.
 
Second, it is important to have a clear and concise message. This message should be communicated to all audiences, including the media, analysts, and potential customers.
 
Finally, it is important to have a strong and responsive team in place to execute the PR strategy.
The best fintech PR strategy is one that aligns with the company‘s business goals and objectives.  A wellexecuted fintech PR strategy can help a company build its brand, generate leads, and drive sales. Consider the following tips:
 
1. Define your goals and objectives. What do you want to achieve with your Fintech PR campaign? Be specific.
 
2. Understand your audience. Who are you trying to reach with your message? Our clients typically like to target Yahoo Finance, Marketwatch and Business Insider. 
 
3. Develop a unique angle. What makes your company or product different from the competition?

Fintech is a rapidly growing industry, and it is attracting a lot of attention from investors and consumers. The global fintech market is expected to grow from $4.7 billion in 2015 to $19.7 billion by 2020, according to a report from Technavio.

There are many reasons why fintech is growing so rapidly. One reason is that technology has made it easier for consumers to access financial services. For example, mobile payments are becoming more popular because they are convenient and easy to use.

The growth of fintech is also being driven by the increasing demand for better and more affordable financial products and services. For example, peer-to-peer lending platforms are becoming popular because they offer

What do PR Agencies Do

Guaranteed Publicity For Fintech Companies

The Secret Art Of Publicity For Fintech Projects

Fintech PR is all about structuring your pitch and keeping it simple. Baden Bower starts with who you are, what it is you do and how you can benefit their audience with what you have to offer. 

Remember you are not selling to them, you are offering them a solution to their needs. In the subject line, write a hook that catches their attention. We make your hook creative, catchy and interesting. It needs to be one that they will be able to share with their audience. 

We find out what’s going on in the media in general and pick up on trends. A great exercise for this is to look through Forbes and TechCrunch and see what the headlines are. Then craft your expertise and message around what the current needs and concerns are. 

Publicity is the main marketing activity of new fintech projects. You never know when opportunities are going to come your way so why not cut the queue and let Baden Bower propel you into the spotlight, with guaranteed PR for your Fintech Project. 

When writing compelling news stories about your fintech company, be the servant. When you seek to service, genuinely service from your authentic self, then you make yourself valuable to others.

Give what you have to offer in a way that helps other people do better in their lives and finances. Find out what your customers need, and message how you provide a solution that is better, bigger, cheaper than they expect. 

Table of Contents

Baden Bower CEO

Why Should A Fintech Company Hire A Global Tech PR Agency?

A fintech company should hire a global PR agency to help it navigate the complex and everchanging world of financial regulation.
 
Fintech companies are disrupting the financial sector with innovative technologies that are changing the way we bank, invest and make payments. But as they grow and expand into new markets, they face a complex and ever-changing regulatory landscape.
 
That’s where a global PR agency can help. A good agency will have a deep understanding of the financial sector and the regulatory environment, and can help a fintech company navigate the often-complex rules and regulations.
 
A global PR agency can also help a fintech company tell its story to the world, and build its brand and reputation. In a sector where trust is essential, a strong reputation can be a major competitive advantage.
 
So if you’re a fintech company looking to grow and scale, a global PR agency is a valuable partner to have on your team.

Why Should A Fintech Company Hire A Global Tech PR Agency?

A fintech company should hire a global PR agency to help it navigate the complex and everchanging world of financial regulation.
 
Fintech companies are disrupting the financial sector with innovative technologies that are changing the way we bank, invest and make payments. But as they grow and expand into new markets, they face a complex and ever-changing regulatory landscape.
 
That’s where a global PR agency can help. A good agency will have a deep understanding of the financial sector and the regulatory environment, and can help a fintech company navigate the often-complex rules and regulations.
 
A global PR agency can also help a fintech company tell its story to the world, and build its brand and reputation. In a sector where trust is essential, a strong reputation can be a major competitive advantage.
 
So if you’re a fintech company looking to grow and scale, a global PR agency is a valuable partner to have on your team.
Baden Bower CEO

Why Fintech Companies Should Invest Heavily In Constant Publicity

Fintech companies should invest heavily in constant publicity to dominate the Google News Feed. This is because Google News is one of the most popular news sources used by people all over the world.
 
A study by the Pew Research Center found that 62% of adults get their news from digital sources, and that Google is the most popular news source used by people globally. This means that if fintech companies want to reach a large audience, they need to make sure that their news stories appear on Google News.
 
There are a few ways to get stories onto Google News. One is to submit them directly to Google News. This can be a time-consuming process, but it is worth it if a story is picked up by Google News.
 
Another way to get stories onto Google News is to engage Baden Bower – all our fintech clients enjoy this benefit as our publicity is guaranteed
 
Baden Bower knows the importance for fintech companies to get their news stories onto Google News, not just for trust and credibility but for the SEO benefit. This will help them to reach a larger audience and to dominate the Google News Feed.

Why Fintech Companies Should Invest Heavily In Constant Publicity

Fintech companies should invest heavily in constant publicity to dominate the Google News Feed. This is because Google News is one of the most popular news sources used by people all over the world.
 
A study by the Pew Research Center found that 62% of adults get their news from digital sources, and that Google is the most popular news source used by people globally. This means that if fintech companies want to reach a large audience, they need to make sure that their news stories appear on Google News.
 
There are a few ways to get stories onto Google News. One is to submit them directly to Google News. This can be a time-consuming process, but it is worth it if a story is picked up by Google News.
 
Another way to get stories onto Google News is to engage Baden Bower – all our fintech clients enjoy this benefit as our publicity is guaranteed
 
Baden Bower knows the importance for fintech companies to get their news stories onto Google News, not just for trust and credibility but for the SEO benefit. This will help them to reach a larger audience and to dominate the Google News Feed.
Baden Bower Publicist

Why Should Fintech Companies Chase Publicity & The Benefits

Fintech companies should definitely chase publicity, and there are plenty of benefits to doing so.
 
For one, it can help attract new customers and business partners. Good publicity can also lead to more investment, which can help a company scale up its operations.
 
There are also reputational benefits to chasing publicity. A company that is regularly in the news is likely to be seen as more credible and trustworthy than one that isn’t.
 
Of course, there are also risks associated with chasing publicity. A company that courting controversy may find itself in the crosshairs of regulators or other powerful interests.
 
But on balance, the benefits of chasing publicity outweigh the risks. Fintech companies that want to succeed should embrace the power of the media and use it to their advantage.
 
The art of fintech publicity is a relatively new one, but it is already paying dividends for those companies that are embracing it.
 
Fintech firms are using publicity to attract new customers, employees and investors, and to build their brand. And it seems to be working.
 

Why Should Fintech Companies Chase Publicity & The Benefits

Fintech companies should definitely chase publicity, and there are plenty of benefits to doing so.
 
For one, it can help attract new customers and business partners. Good publicity can also lead to more investment, which can help a company scale up its operations.
 
There are also reputational benefits to chasing publicity. A company that is regularly in the news is likely to be seen as more credible and trustworthy than one that isn’t.
 
Of course, there are also risks associated with chasing publicity. A company that courting controversy may find itself in the crosshairs of regulators or other powerful interests.
 
But on balance, the benefits of chasing publicity outweigh the risks. Fintech companies that want to succeed should embrace the power of the media and use it to their advantage.
 
The art of fintech publicity is a relatively new one, but it is already paying dividends for those companies that are embracing it.
 
Fintech firms are using publicity to attract new customers, employees and investors, and to build their brand. And it seems to be working.
Baden Bower Publicist

Baden Bower's Fintech PR Services

Fintech PR services are a type of public relations that helps financial technology companies to promote and market their products and services.
 
This type of PR can be extremely beneficial for startups and small businesses in the financial technology industry, as it can help them to gain exposure and build credibility with potential customers.
 
There are a number of different fintech PR services available, and each has its own unique benefits.
 
For example, Baden Bower offers media relations services, which can help companies to get their story featured in major publications.
 
We also specialize in social media marketing, which can be a great way to connect with potential customers and create a buzz around a companys products or services.
 
No matter what type of fintech PR services a company needs, there are a number of experienced and reputable firms that can provide the help they need to succeed. With the right PR firm in their corner (like Baden Bower), financial technology companies can take their business to the next level.

Baden Bower's Fintech PR Services

Fintech PR services are a type of public relations that helps financial technology companies to promote and market their products and services.
 
This type of PR can be extremely beneficial for startups and small businesses in the financial technology industry, as it can help them to gain exposure and build credibility with potential customers.
 
There are a number of different fintech PR services available, and each has its own unique benefits.
 
For example, Baden Bower offers media relations services, which can help companies to get their story featured in major publications.
 
We also specialize in social media marketing, which can be a great way to connect with potential customers and create a buzz around a companys products or services.
 
No matter what type of fintech PR services a company needs, there are a number of experienced and reputable firms that can provide the help they need to succeed. With the right PR firm in their corner (like Baden Bower), financial technology companies can take their business to the next level.

Publicity for Fintech Companies

There is no one answer to the question of the ultimate goal of fintech publicity – it will vary depending on the company and its specific products or services. However, in general, the goal of fintech publicity from Baden Bower’s standpoint is to increase awareness of the fintech company and its offerings, build credibility and trust with potential customers, and generate leads and sales.

Publicity Investment for Fintech Companies

1 News Story

$990
1 news story written & published monthly

3 News Stories

$900 each ($2,700)
3 news stories published monthly 

5 News Stories

$800 each ($4,000)
5 news stories published monthly
*Includes Forbes & Yahoo Finance

Uncovering The Secrets to Tech PR

We have selected news sites that guarantee publication, have high domain authority, follow links and allow posting of multimedia like images or videos. There is no onesizefitsall answer to this question, as the secrets of fintech publicity vary depending on the specific goals and objectives of each fintech company. However, some common secrets of fintech publicity include developing a strong and unique value proposition, creating compelling content, and building relationships with key influencers.

How Baden Bower Works for Fintech Companies

“Get featured on Forbes, Yahoo Finance, Fox, Apple News, Marketwatch.” Constant, monthly news stories helping you rank consistently in Google News. 

We come up with the angles

We set out headlines and topics we can write about you or your brand, its unique selling propositions and what makes you great.

Guaranteed publication of your news stories

Instant publication of your news stories on our huge network of news websites & tv stations including global news sites like Apple News, Marketwatch & Fox. Your stories are guaranteed to rank in Google news

Use the logos from Apple News, Marketwatch & Fox to build credibility

Once published, we will email you a PDF that includes all the links where you’ve been published. You can add these links to your website or blog.

Fintech Companies Instantly Appear On The World's Best News Sites

Our unique service offers guaranteed publication of unique articles on global news sites every month. The backlinks are extra rocket fuel, helping propel your website to the next level of performance. 

This is a great way to improve your back-link profile, brand visibility and generate trust and credibility, but more importantly, earn massive social proof and build trust with your customers.

Cumulatively these sites have 10 million visitors per month or more. This is a great way to improve your brand visibility and generate good quality links to your website (a must-have for SEO), but more importantly, earn massive social proof and build trust with your customers.

Get Your Fintech Featured In In The News

Since using BadenBower, our lead volume has doubled. Makes a big difference when your start-up can boast that you’ve appeared on Apple News & Marketwatch. Has helped new customers trust us in a very competitive market. 

Steffie, COO, BruntWork

How We Help Build Your Fintech Start-Up to Boost Brand Authority

Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.

Build Trust & Credibility

The phrase “As Featured On Forbes, The Guardian and TechCrunch” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.

Get Page 1 Rankings on Google

Just check the power of having 50+ links instantly appear when you google your business.  Once published, Google will index the back link of the articles which all improves your SEO ranking.

New visitors

Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic and who doesn’t want that?

"$100k in extra sales"

These logos improved our on-site conversion rate for our Google Ads landing pages. It’s impossible to generate PR for bunding. Its not really a newsworthy product. I wanted the “As Featured On” section on my homepage, and Baden Bower made it possible. 

Adam Pisk, Best Bunding

Frequently Asked Questions

We have a team of highly credentialed and experienced writers and editors, however sometimes aligning expectations between our team and your brand causes friction. We send a questionnaire after payment is received to give us some background about what you want us to write, how you want it written and we will try our best in every case.

Our clients usually pick an attention grabbing topic about their business. If you’re not sure, you can always reach out to us for help. We have a great team that have experience in getting more eyeballs onto articles. 

This happens from time to time, and the solution is always to simply let us know the changes you want to the news story by communicating them directly to us. We will always share the news stories with you in an editable format. You are free to change the article, make edits or change links as you like.

Our writing service is limited to one draft and one round of edits for each news story. If you want us to start again, fees apply. Please note that if you rewrite the article, or insert changes directly into the article, you will not be charged anything further.

No. Each article appears on 50-60 websites, so usually only 1 news story will rank in Google News (the most common is Digital Journal, although others rank in Google News as well, but it depends on the way Google search works in your jurisdiction). There are strategies to help get multiple links to rank in Google, but you will need to integrate the links and logos into your website in a search engine friendly manner. We can advise on this after you receive our press publication report.

1) The title of your press release should be minimum 6-8 words (excluding prepositions and articles).
 
Here the guidelines in writing the headline for reference:

– The headline must include the company’s name or the name of the spokesperson / author.  
– The headline can’t contain personal pronouns (I, Me, My, We, Us, Our, You, Your, Them, Their, etc.). 
– The headline can’t contain an exclamation point.- The headline should be a minimum 6-8 words (excluding prepositions and articles)
– The headline can’t contain quotes.
– The headline should not sound like the headline of an advert. Discounts/pricing details and product specifications can be added in the Sub headline or article’s body.

2) The article can’t be written in the first or second person voice. First person (I, Me, My, We, Us, Our, etc.) and second person (You, Your, etc.) voices are not considered newsworthy, except in quotations.

3) The articles cannot mention BadenBower in the headline or body copy or denigrate our reputation or good-standing. 

Its quick. If you give us your article, it is usually 2-5 business days. If we write the article, it can be 2-10 business days. 

You will have a report that contains the logo of each website (ie Apple News, Marketwatch, Fox etc) along with the relevant link, but please note our service is paid promotion and the websites usually prevent users from searching for the articles themselves without having a direct link to the article. What most customers do is link the logos and articles from their homepage, landing pages, contact page and social media to increase trust and credibility and this is what we recommend you do too.

By credit card, wire transfer or EFT. News stories are charged monthly, although you can cancel anytime before the next billing period. There are no lock-in contracts. 

Articles usually stay up for months or years, but in some cases publishers decide to remove them after publication. Provided we succeed in publishing your news story, there will be no refund if the story is removed

The upgrade to Yahoo Finance refers to one news story only, which must be written in the style of a press release announcing a corporate milestone, notable hire or other achievement. There are special editorial requirements that apply. For example, you cannot be promoting an individual or blockchain project for example. If you are not in a position to meet those requirements, we will replace your Yahoo Finance upgrade with CEO Weekly. 

The upgrade to Forbes refers to one news story only in Forbes Zone Magazine (online edition), not Forbes Monaco, Forbes India or Forbes.com. If you are interested in accessing other Forbes assets, please speak to our sales team and further charges will apply

Refunds are only considered if we fail to publish your article on atleast 50 distinct websites on our standard network, or if some other arrangement applies, if we fail to publish where we indicate. If we engage with you, write articles in an attempt to publish and you do not provide sign-off, or fail to provide edits that you are happy to publish within 7 days of a draft article being submitted to you, you are not eligible for a refund.

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