The Client
Bared Footwear is not just another name in the footwear industry; it’s a testament to elegance, sustainability, and ingenuity.
Founded with a vision to revolutionize the footwear market, Bared Footwear believes in crafting shoes that are not only stylish and comfortable but also sustainable.
The brand’s commitment to quality and the environment places them with a unique offer that leaves a lasting impression without leaving a heavy footprint on our planet.
The Client
Bared Footwear is not just another name in the footwear industry; it’s a testament to elegance, sustainability, and ingenuity.
Founded with a vision to revolutionize the footwear market, Bared Footwear believes in crafting shoes that are not only stylish and comfortable but also sustainable.
Their commitment to quality and the environment places them a unique position, ensuring that every pair leaves a lasting impression without leaving a heavy footprint on our planet.
“They not only elevated our brand’s visibility but also encapsulated our commitment to sustainability and style in every piece of press.” – Anna Baird, Founder and CEO of Bared Footwear
The Challenge
In a saturated market filled with countless shoe brands, the challenge was twofold for Bared Footwear: to gain the exposure they deserved and to distinctly communicate their unique selling point – sustainable, chic footwear.
Another challenge was to establish the e-commerce offer and brand in predominately the US as they expand globally from their native Australia.
With an ever-growing emphasis on environmental conservation, especially among their core customer group, it was paramount to highlight Bared Footwear’s dedication to sustainability, ensuring that this point of difference resonated with both existing and potential customers.
The Challenge
In a saturated market filled with countless shoe brands, the challenge was twofold for Bared Footwear: to gain the exposure they deserved and to distinctly communicate their unique selling point – sustainable, chic footwear.
Another challenge was to establish the e-commerce offer and brand in predominately the US as they expand globally from their native Australia.
With an ever-growing emphasis on environmental conservation, especially among their core customer group, it was paramount to highlight Bared Footwear’s dedication to sustainability, ensuring that this point of difference resonated with both existing and potential customers.
“The campaign with Baden Bower certainly brought valuable exposure to Bared Footwear as we expand globally. They managed to grasp the essence of our brand and place us in the right spaces.” – Anna Baird, Founder and CEO of Bared Footwear
The Strategy
To propel Bared Footwear to the forefront of the industry, we devised a three-pronged strategy. First, we secured them placements in top-tier publications, ensuring that their brand was seen by a vast audience.
Simultaneously, we augmented their digital presence by linking them with influential blog posts, enhancing their search engine optimization.
Lastly, we help with their on-site experience by prominently displaying press logos, thereby bolstering customer trust and improving on-site conversion rates.
The Strategy
To propel Bared Footwear to the forefront of the industry, we devised a three-pronged strategy. First, we secured them placements in top-tier publications, ensuring that their brand was seen by a vast audience.
Simultaneously, we augmented their digital presence by linking them with influential blog posts, enhancing their search engine optimization.
Lastly, we refined their on-site experience by prominently displaying press logos, thereby bolstering customer trust and improving on-site conversion rates.
The Execution
Our dedicated efforts bore fruit as Bared Footwear witnessed a significant surge in their top-line revenue. By strategically increasing their visibility, we ensured that they were not just another brand in the crowd but a standout icon of sustainable fashion.
Collaborations with esteemed publications and influencers amplified their brand voice, while on-site enhancements further sealed customer trust. In a market filled with contenders, Bared Footwear emerged as a leader in sustainable fashion, and has established a foothold in the large and profitable American market.
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Percent Sales Growth
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Premium Publications
1
Ranking in Google News
Blog posts linked to external press rocket their SEO
Our work with other fashion client's...
Website Logo Integration To Increase On-Site Conversion Rate
Ranking on Page 1 of Google Search For Keywords That Drive Revenue
