PR Services for Sports & Athletes
Baden Bower is widely recognized as a top-tier sports and athletes public relations firm for its exceptional abilities in brand management, strategic planning, and crisis communication.
Drawing on years of experience in the field, the agency has partnered with world-class athletes and established a solid reputation for delivering successful and impactful publicity campaigns.
By harnessing their extensive media connections and in-depth industry knowledge, Baden Bower generates long-term value for clients, offering tailored solutions that achieve their goals and enhance their reputation.

Stand Out in Sports with Strategic PR
Get the attention you deserve with our expert sports and athlete PR agency. We turn your wins into headlines, making sure your story reaches the right audiences on top platforms in the sports world. Whether it’s ESPN, Sports Illustrated, The Athletic, or Bleacher Report, we get your journey in front of eyes that matter. Our exclusive media connections include big names like Yahoo Sports, The Players’ Tribune, Athletic Business, and Sports Business Journal, plus broad coverage across major digital outlets to boost your presence even further. Ready to make your athletic story a powerful brand? Reach out to learn about the media opportunities we have waiting for you.
Guaranteed Publicity For Sports Businesses & Athletes
Guaranteed Media Spotlight
Baden Bower gives sports brands and athletes a unique edge with their “guaranteed coverage” model. Unlike traditional PR firms, they secure immediate editorial features in top outlets like Yahoo Finance, Forbes, and Apple News. This approach lets athletes focus on their performance while the PR team handles media, builds their brand, and secures lasting coverage.
Money Back Guarantee
If we fail to deliver coverage or publication of your news story or news stories as promised, we’ll refund you as set out in our terms and conditions.
Pricing
12 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
24 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
36 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
- Choice of logos from our list
- Comprehensive monthly reporting
- Expert journalist & editor
- Writing based on your brand voice
- Money back guarantee
- Support
- Headline & publication planning
- Add “As seen on” to your website
- Instant trust and credibility
Month to month plans require an upfront fee of $1,000 to cover the costs of our journalist and editorial team, the time spent interviewing you and reviewing the answers to our questionnaire, preparing the publication and headline plan, writing your stories and meeting with your team to understand your brand voice.
We waive the Onboarding Fee for Yearly Plans.
Refunds are not offered unless we fail to write the number of stories we commit to in a month, noting that some publications and podcasts have unpredictable lead times. Refund policy is set out in our Terms and Conditions.
The number of features per month is an average. The number of features published in any given month may be influenced by the turnaround time of a particular publication, whether you provide instructions to us in a timely manner, or whether you approve publication. You will not be entitled to a refund because certain publications are delayed. Provided you don’t cancel or withhold consent to publish, we will catch up on delayed publications in subsequent months. If you cancel, provided we have written a draft of the stories committed in a month (even if they have not yet been published), we will cease publishing, and you will not be entitled to a refund.
Please read the full terms and conditions before purchasing any subscription, as your contract with Baden Bower is bound by them
Terms and Conditions apply to all purchases and you agree to be bound by them.
Pricing To Suit All Budgets
Guaranteed publicity on the biggest news sites in less than 72 hours from publication. Reports sent to you with downloadable logos so you can integrate them on your website instantly.
Table of Contents
How Baden Bower Powers Sports Success
In sports, where every second matters and every action is under the spotlight, public relations can make or break an athlete’s or team’s reputation.
A solid PR plan helps athletes and sports teams build a memorable brand, handle media attention, and engage with fans on a deeper level. Baden Bower, a top sports PR agency, is known for its fresh approach and dependable results.
With a strong history of securing placements in high-profile outlets and maintaining lasting media connections, Baden Bower has changed how athletes and sports brands interact with their audiences.
Here’s how PR shapes the sports industry:
- Brand Building: Developing a story that resonates with both fans and sponsors.
- Media Relations: Securing great coverage and managing media relations to keep a positive image.
- Crisis Management: Handling issues smoothly and professionally to protect reputations.
- Fan Engagement: Offering exciting events and using social media to create a loyal fan base.
Here, we’ll look at why sports PR is a must for teams and athletes, and how Baden Bower has become the go-to agency for those looking for success in the sports PR world.
What Does PR Mean for Sports?

Sports PR is about shaping and controlling the public image of athletes, teams, and organizations. It builds credibility, attracts sponsorships, and fosters strong fan engagement.
At Baden Bower, we understand that athletes and teams live in the spotlight—every moment counts. Our guaranteed media placements ensure your story reaches the right audience on the biggest platforms.
How Sports PR Works
Reputation Management
Public perception is everything. We help athletes and teams stay in the public’s good graces through strategic media placements that promote their achievements and values.
Media Relations
Our PR experts secure top-tier coverage across TV, print, online media, and social platforms, ensuring your brand’s story gets the attention it deserves. We guarantee placements on major sites like Forbes, Yahoo Finance, and Apple News.
Brand Building
A strong personal brand is just as important as performance. We craft compelling narratives that position athletes as thought leaders and industry icons, helping them secure sponsorships and business opportunities.
Fan Engagement
Turning fans into lifelong supporters takes more than performance—it requires a consistent media presence and engagement strategies like:
✔ Social media storytelling
✔ Behind-the-scenes content
✔ Community-driven initiatives
Crisis & Reputation Management
Bad press can derail an athlete’s career or a team’s momentum. We offer crisis management solutions through proactive media placements, ensuring your story is told on your terms.
Is Sports PR Necessary for Teams and Athletes?

The modern sports world drowns in media coverage, making PR a vital tool for athletes and teams who want success beyond their competitive performance. How people see sports figures directly shapes their fame, money-making chances, and career longevity.
Guarding Your Name
Athletes live under constant public eyes, with fans and reporters watching their every move. Sports PR agencies like Baden Bower provide the media guidance that builds and shields reputations.
When players can focus completely on their sport while PR experts handle public perception, everyone wins. Baden Bower creates newsworthy stories and builds positive public images, freeing athletes to excel at their actual talents.
Attracting Sponsors and Deals
Good PR turns directly into business opportunities. Athletes with well-crafted personal brands attract sponsorships worth far more than their competition earnings.
Baden Bower helps create compelling stories about athletes’ achievements, personal journeys, and core values that connect with audiences. These stories forge emotional bonds with fans and potential sponsors, transforming athletic skills into marketable personal brands.
Handling Trouble Before and During Crises
Even careful sports figures sometimes face controversies. The difference between career damage and quick recovery often depends on smart PR planning.
During tough times, Baden Bower’s PR team supports athletes while preserving their positive image as much as possible. They prepare coaches and players to make appropriate statements and approach media with carefully planned messages that keep fans from forming negative opinions.
Building Fan Communities
Sports PR reaches beyond traditional media work. Baden Bower connects fans with teams through community service, social gatherings, and meet-ups, creating loyal followings around sports brands.
This engagement turns casual viewers into passionate supporters who naturally promote their favorite athletes. Through smart social media work and event planning, Baden Bower helps sports figures build real connections with their fans.
Why Choose Baden Bower for Your Sports PR Needs?
Baden Bower is a leading sports and athletes PR agency with a strong history of achieving results that change the way athletes and sports teams engage with their fans.
Guaranteed Media Placements
Unlike many PR agencies that only pitch stories and hope for the best, Baden Bower guarantees your stories will be published on major news websites within 72 hours.
This takes away the guesswork and gives you quick visibility when you need it most—whether it’s during tournament season or right after a big win.
Proven Success with Top Athletes
Baden Bower has a proven track record of raising athletes’ profiles. Their smart strategy turned his comeback into a powerful story that caught the attention of audiences worldwide.
Extensive Media Network
With connections to over 700 major news platforms such as Forbes, Business Insider, Yahoo Finance, and Entrepreneur, Baden Bower ensures your story gets in front of the right people.
Their wide-reaching network guarantees your event or achievement gets the coverage it deserves, boosting both impact and credibility.
Results-Driven Approach
Baden Bower’s strategies have led to impressive results, including a 50% increase in website conversions for their clients. Their combination of data analysis, storytelling, and media partnerships ensures your message makes a lasting impression on your target audience.
Money-Back Guarantee
Baden Bower backs up their promises with a money-back guarantee, showing just how confident they are in delivering results. This bold move offers peace of mind, knowing that your investment will bring real, measurable outcomes.
Tailored Plans for Sports Brands
Baden Bower provides specialized services for sports organizations, from brand management and strategic planning to crisis communications and event management.
Their deep knowledge of the sports industry helps them craft unique stories that highlight your strengths and achievements.
At Baden Bower, we empower athletes and sports organizations by securing guaranteed media placements on top-tier platforms like Forbes and Bloomberg. Our strategic approach combines creative storytelling with data-driven insights, ensuring our clients achieve unparalleled visibility and credibility. This commitment to delivering measurable results has earned us a reputation as a leading PR firm for sports and athletes, helping them build strong personal brands and connect with their audiences effectively.
- AJ Ignacio, CEO of Baden Bower

How Smart PR Takes Sports Teams to the Next Level
It’s clear that strong public relations are key for athletes and teams aiming to build a solid brand and get the media coverage they need.
PR helps increase visibility by using media connections, branding, and fan engagement, keeping athletes and teams in the spotlight.
A smart PR plan can also handle controversies and maintain the trust of the public, keeping athletes and teams respected. Getting regular media coverage is important for building a good reputation and attracting new fans and sponsors.
At Baden Bower, we get these needs and focus on providing custom PR solutions that deliver results. With our skills in securing media spots and creating compelling stories, we ensure our clients get the attention they deserve.
Whether you’re a rising star or a seasoned team, working with Baden Bower can take your brand to the next level and secure your place in the sports world.
Sports & Athletes PR
How Baden Bower Works for Artists and Sports Businesses
“Get featured on Entrepreneur, Bloomberg, Associated Press, Yahoo Finance, Forbes, Apple News, Marketwatch.” Constant, monthly news stories helping you rank consistently in Google News.

We come up with the angles
We create dynamic headlines and news angles that highlight your achievements, unique strengths, and brand identity in the sports world.

Guaranteed publication of your news stories
Your stories get instant publication across our extensive sports and news media network, ensuring top visibility and guaranteed ranking on Google News.

Use the logos from the Global News Sites to build credibility
Once your news is live, we’ll send you a PDF with all published links, so you can showcase your media coverage on your website, blog, or social channels.
Uncovering The Secrets of Effective Sports PR
We turn your achievements into headlines and ensure your story reaches the right audience. Our exclusive media connections guarantee placement on trusted news sites, boosting your credibility with strong domain authority, follow links, and multimedia features.
Athletes Instantly Appear On The World's Best News Sites
For professional sports teams, media presence is everything. Our service guarantees publication of unique articles on top-tier global news sites every month, ensuring your team stays in the spotlight.
Beyond brand exposure, these features come with high-quality backlinks that enhance your website’s authority, helping drive traffic and boost search rankings. Fans, sponsors, and stakeholders trust teams that are consistently featured in reputable media outlets.
With a cumulative audience of over 10 million visitors per month, this is an opportunity to strengthen your digital footprint, reinforce your team’s reputation, and solidify your presence in the industry. Secure valuable media coverage, grow your fanbase, and position your team for long-term success.




Instant Media Dominance
Sports brands teaming up with Baden Bower can quickly gain media attention, with guaranteed coverage in top news outlets within 72 hours. Athletes can stay focused on training while Baden Bower’s PR experts shape stories that connect with fans and industry leaders.
How We Help You Reach a Wider Audience and Boost Credibility
Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.

Guaranteed Media Coverage
At Baden Bower, we deliver fast, reliable media coverage for athletes. Within 72 hours, we secure features in major outlets like The Guardian, Yahoo Finance, and Forbes. This immediate exposure boosts credibility, helping athletes connect with fans, sponsors, and industry insiders. Instead of waiting and hoping for coverage, they get guaranteed results that open new doors on and off the field.

Building a Strong Personal Brand
We help athletes stand out by shaping their image through media stories, public speaking, and collaborations. We craft a narrative that positions them as respected voices in their sport. This strengthens their reputation, attracts dedicated fans, and increases their appeal to sponsors and business partners. Athletes working with us see up to a 50% improvement in sponsorship and partnership success.

Career Growth and New Opportunities
We highlight an athlete’s unique impact, whether through innovative training methods or mentorship. This visibility can lead to coaching roles, business ventures, or even securing a visa for exceptional talent. With a 75% approval rate, our approach helps elite athletes plan for a future beyond competition.
Game-Changing Results
Baden Bower transformed our visibility across major sports networks within just three months. Their sports & athletes PR agency secured us features in ESPN and Sports Illustrated that directly increased our sponsorship deals by 40%. The strategic media placements they orchestrated helped us connect with exactly the right audience at the perfect time.
James, Apex Performance Group
Frequently Asked Questions
Our FAQs set out the terms and conditions of our guaranteed publicity service. Read about them below.
