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PR Services for Sports & Athletes

Baden Bower is widely recognized as a top-tier sports and athletes public relations firm for its exceptional abilities in brand management, strategic planning, and crisis communication.

Drawing on years of experience in the field, the agency has partnered with world-class athletes and established a solid reputation for delivering successful and impactful publicity campaigns.

By harnessing their extensive media connections and in-depth industry knowledge, Baden Bower generates long-term value for clients, offering tailored solutions that achieve their goals and enhance their reputation.

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Baden Bower Guaranteed Publicity
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Instant Editorial Coverage

This service is a world first and will give you a competitive edge unparalleled in your industry. We also have access to Yahoo Finance, Forbes, TechCrunch, Venture Beat, Business Insider & more. Websites include Apple News, Market Watch, Digital Journal, Fox & many more. Ask us for the full list.

Guaranteed Publicity For Sports Businesses & Athletes

 “As Featured On” will instantly improve your credibility,  expand your reach, and provide social proof for your works.

Baden Bower Forbes
Baden Bower New York Weekly
Read Our Full List

Always In The News

Since using BadenBower, our lead volume has doubled. Makes a big difference when your start-up can boast that you’ve appeared on Apple News & Marketwatch. Has helped new customers trust us in a very competitive market. 

Avie, COO, BruntWork

Publicity Achieved For Our Clients

All the biggest publications, guaranteed. We write, edit and publish to the news sites that will make the biggest impact, instantly improving trust and credibility.

Forbes Article BruntWork
Vogue Article Example
Yahoo Finance Article BruntWork
L'Officiel Article
Entrepreneur article about world cup VPN
Bloomberg Arti cle BruntWork
Mashable Article
International Business Times Mariana
Guardian Article Mens Fashion
Forbes Article 2
IBTImes Article noelle Randall 2023
Village Voice BruntWork.co Article
Business Insider Involio
Business Insider Article BruntWork
CEO Weekly Article Stevia
Marie Claire Article
Vogue Article One Empire
Elle Article
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Money Back Guarantee

If we fail to deliver coverage or publication of your news story as promised, we’ll refund you with no questions asked. 

Pricing

$990

per month

1 News Story Each Month

We will write 1 news story each month for the duration of your subscription. 

Excludes Forbes, Entrepreneur & others

Other than Forbes, Entrepreneur, Guardian, Bloomberg, Associated Press & Business Insider, choose from our full list. All guaranteed subject to turnaround times. 

Followed Back-Links

The vast majority of our publications provide do-follow backlinks. 

Monthly Reports

You will receive a report like this. 

Cancel Anytime

The price is monthly in USD. Cancel anytime. No refunds for part months, although if you cancel part way through a month, we will deliver the remaining news stories. 

T&Cs

Our FAQs cover off the major terms and conditions. Please review them before purchasing. 

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Buy Now

$2,850

per month

3 News Stories Monthly

We will write 3 news stories each month for the duration of your subscription. 

Excludes Forbes

Aside from Forbes, choose from our full list. All guaranteed subject to turnaround times. 

Followed Back-Links

The vast majority of our publications provide do-follow backlinks. 

Monthly Reports

You will receive a report like this. 

Cancel Anytime

The price is monthly in USD. Cancel anytime. No refunds for part months, although if you cancel part way through a month, we will deliver the remaining news stories. 

T&Cs

Our FAQs cover off the major terms and conditions. Please review them before purchasing. 

Buy Now

$4,500

per month

5 News Stories Monthly

We will write 5 news stories each month for the duration of your subscription. 

Access To All Publications

Choose from our full list. No exclusions.  All guaranteed subject to turnaround times. 

Followed Back-LInks

The vast majority of our publications provide do-follow backlinks. 

Monthly Reports

You will receive a report like this. 

Cancel Anytime

The price is monthly in USD. Cancel anytime. No refunds for part months, although if you cancel part way through a month, we will deliver the remaining news stories. 

T&Cs

Our FAQs cover off the major terms and conditions. Please review them before purchasing. 

Buy Now

Want guaranteed page 1 rankings for your best keywords? Our SEO Add On includes a variety of SEO Services That Guarantee Page 1 Rankings on Google and other search engines

Pricing To Suit All Budgets

Guaranteed publicity on the biggest news sites in less than 72 hours from publication. Reports sent to you with downloadable logos so you can integrate them on your website instantly. 

Sports & Athletes PR - What You Need To Know

What is PR for athletes and sports businesses?

Public relations (PR) for sports and athletes involves managing the public image and reputation of individuals and organizations within the sports industry. PR professionals use strategic communication to promote and protect the interests of their clients, often working closely with media outlets to generate positive coverage and manage negative publicity.

As the sports industry becomes increasingly competitive, the need for effective PR has never been more critical. PR is essential for building a solid brand and staying ahead of the competition. Whether managing social media accounts, organizing press conferences, or handling crisis communication, PR professionals play a vital role in shaping the public perception of athletes and sports organizations.

What constitutes good PR in sports?

Good PR in sports is about building and maintaining a positive public image for athletes and sports organizations. It involves effective communication, strategic planning, and a deep understanding of the sports industry. Good PR professionals know how to leverage media coverage, social media, and other communication channels to generate positive client exposure and engagement.

Excellent sports publicists also know how to manage crises and negative publicity, turning them into opportunities for growth and improvement. Good PR in sports requires creativity, professionalism, and a deep understanding of the target audience.

How does publicity increase an athlete's audience reach?

Publicity raises athletes’ profiles and increases their visibility. By generating positive coverage in the media, athletes can reach new audiences and engage with fans in meaningful ways, including:

Building a Strong Personal Brand: In today’s digital-centric world, personal branding is crucial for athletes looking to stand out. Publicity helps to create a solid personal brand that resonates with fans and followers, giving athletes a unique identity that sets them apart from their competitors. By showcasing their strengths, values, and unique selling points, athletes can create a brand that speaks to their target audience, building a loyal following and increasing their audience reach.

Positive Media Coverage: Publicity generates positive media coverage, which can be instrumental in expanding an athlete’s audience reach. When athletes are featured in the media, they gain exposure to new audiences they may not have otherwise caught. This can lead to increased social media followers, website traffic, and engagement from fans and followers. Positive media coverage can also attract new sponsors and opportunities, further expanding an athlete’s reach and success.

Creating a Powerful Platform for Success: With the right PR strategy, athletes can leverage publicity to create a powerful platform for success. Athletes can develop targeted campaigns that showcase their strengths and unique selling points by partnering with a reputable PR agency. This can position them as leaders in their field and attract new opportunities and sponsorships that align with their goals and values. Athletes can achieve long-term success on and off the field by maximizing their exposure and audience reach.

What do PR Agencies Do

Revealed: Baden Bower’s previously undiscovered techniques for generating substantial guaranteed publicity for Artists and entertainers.

Baden Bower Offers Sports & Athletes PR With An Edge

Baden Bower CEO

Why should sports businesses and athletes hire a PR agency?

Athletes and sports businesses face intense scrutiny from the media and the public. In today’s digital age, any misstep or negative publicity can spread like wildfire, damaging reputations and causing irreparable harm to careers and businesses. This is where a Public Relations (PR) agency can be highly beneficial.

A PR agency can help athletes and sports businesses build and maintain a positive public image. By crafting compelling narratives, managing social media, and securing positive media coverage, a PR agency can help build an athlete’s or sports business’s brand, enhance its reputation, and increase its visibility.

Hiring a PR agency can provide athletes and sports businesses with a range of benefits, from building and maintaining a positive public image to navigating crises and maximizing sponsorship opportunities. A PR agency can be a valuable asset in today’s fast-paced and competitive sports industry, helping athletes and sports businesses stay ahead of the game.

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Why should sports businesses and athletes hire a PR agency?

Athletes and sports businesses face intense scrutiny from the media and the public. In today’s digital age, any misstep or negative publicity can spread like wildfire, damaging reputations and causing irreparable harm to careers and businesses. This is where a Public Relations (PR) agency can be highly beneficial.

A PR agency can help athletes and sports businesses build and maintain a positive public image. By crafting compelling narratives, managing social media, and securing positive media coverage, a PR agency can help build an athlete’s or sports business’s brand, enhance its reputation, and increase its visibility.

Hiring a PR agency can provide athletes and sports businesses with a range of benefits, from building and maintaining a positive public image to navigating crises and maximizing sponsorship opportunities. A PR agency can be a valuable asset in today’s fast-paced and competitive sports industry, helping athletes and sports businesses stay ahead of the game.

Baden Bower CEO
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Why athletes should invest in constant publicity

Investing in constant publicity is crucial for building a successful and sustainable career. Publicity helps to raise an athlete’s profile, increase their fan base, and attract new sponsorships and opportunities. By staying in the public eye and engaging with fans and media, athletes can build a strong personal brand and establish themselves as leaders in their field.

Constant publicity also helps athletes manage their reputation and address any negative press or rumors. In a competitive and rapidly changing industry, athletes who invest in continuous publicity have a significant advantage over their peers, building long-term success and influence.

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Why athletes should invest in constant publicity

Investing in constant publicity is crucial for building a successful and sustainable career. Publicity helps to raise an athlete’s profile, increase their fan base, and attract new sponsorships and opportunities. By staying in the public eye and engaging with fans and media, athletes can build a strong personal brand and establish themselves as leaders in their field.

Constant publicity also helps athletes manage their reputation and address any negative press or rumors. In a competitive and rapidly changing industry, athletes who invest in continuous publicity have a significant advantage over their peers, building long-term success and influence.

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Baden Bower Publicist

Why athletes should chase publicity & the benefits

Publicity offers numerous benefits for the careers and personal brands of athletes, including:

Increased Visibility and Exposure

One of the primary benefits of athletes seeking publicity is the increased visibility and exposure they can receive. The more an athlete is seen and heard, the more likely they attract new fans, followers, and sponsorship opportunities. Positive media coverage can help put an athlete on the radar of potential partners and sponsors, opening up new doors and opportunities they may not have otherwise had access to.

Established Reputation and Leadership

Athletes who engage with the media and seek positive publicity can build a solid personal brand and reputation. By establishing themselves as leaders in their field and showcasing their strengths, athletes can create a reputation that sets them apart from their competitors. A strong reputation can lead to increased credibility and trust with fans and followers, which can translate into more opportunities and success on and off the field.

Building a Loyal Fan Base

By engaging with fans and building a loyal following, athletes can create a solid personal brand that resonates with their target audience. When fans emotionally connect with athletes, they are more likely to follow their careers and support them in their endeavors. Athletes can use their platform and publicity to give back to their communities and inspire others, further strengthening their brand and reputation.

Maximizing Potential and Achieving Goals

With the right PR strategy, athletes can leverage publicity to make the most of their potential and achieve their goals. By working with a reputable PR agency, athletes can create targeted campaigns focusing on their strengths and unique selling points. This can position them as the top athlete in their field and attract new opportunities and sponsorships that align with their goals and values.

Learn More

Why athletes should chase publicity & the benefits

Publicity offers numerous benefits for the careers and personal brands of athletes, including:

Increased Visibility and Exposure

One of the primary benefits of athletes seeking publicity is the increased visibility and exposure they can receive. The more an athlete is seen and heard, the more likely they attract new fans, followers, and sponsorship opportunities. Positive media coverage can help put an athlete on the radar of potential partners and sponsors, opening up new doors and opportunities they may not have otherwise had access to.

Established Reputation and Leadership

Athletes who engage with the media and seek positive publicity can build a solid personal brand and reputation. By establishing themselves as leaders in their field and showcasing their strengths, athletes can create a reputation that sets them apart from their competitors. A strong reputation can lead to increased credibility and trust with fans and followers, which can translate into more opportunities and success on and off the field.

Building a Loyal Fan Base

By engaging with fans and building a loyal following, athletes can create a solid personal brand that resonates with their target audience. When fans emotionally connect with athletes, they are more likely to follow their careers and support them in their endeavors. Athletes can use their platform and publicity to give back to their communities and inspire others, further strengthening their brand and reputation.

Maximizing Potential and Achieving Goals

With the right PR strategy, athletes can leverage publicity to make the most of their potential and achieve their goals. By working with a reputable PR agency, athletes can create targeted campaigns focusing on their strengths and unique selling points. This can position them as the top athlete in their field and attract new opportunities and sponsorships that align with their goals and values.

Baden Bower Publicist
Learn More

Baden Bower's Sports & Athlete PR services

Publicity is instrumental in increasing an athlete’s audience reach. By building a strong personal brand, generating positive media coverage, and creating a powerful platform for success, athletes can reach new audiences and engage with fans more meaningfully. With the right PR strategy and support, athletes can push their potential and achieve their goals, creating a lasting impact on their careers and personal brands.

Baden Bower offers comprehensive sports and athlete public relations services designed to help clients achieve their goals and maximize their potential. The agency’s services include brand management, strategic planning, media relations, crisis communications, event management, and social media management. With years of experience in the sports industry, Baden Bower has developed a deep understanding of the unique challenges and opportunities facing athletes and sports organizations. The agency’s personalized approach and industry expertise have earned it a reputation as a leading player in the sports PR space.

Learn More

Baden Bower's Sports & Athlete PR services

Publicity is instrumental in increasing an athlete’s audience reach. By building a strong personal brand, generating positive media coverage, and creating a powerful platform for success, athletes can reach new audiences and engage with fans more meaningfully. With the right PR strategy and support, athletes can push their potential and achieve their goals, creating a lasting impact on their careers and personal brands.

 

Baden Bower offers comprehensive sports and athlete public relations services designed to help clients achieve their goals and maximize their potential. The agency’s services include brand management, strategic planning, media relations, crisis communications, event management, and social media management. With years of experience in the sports industry, Baden Bower has developed a deep understanding of the unique challenges and opportunities facing athletes and sports organizations. The agency’s personalized approach and industry expertise have earned it a reputation as a leading player in the sports PR space.

Learn More

Sports & Athletes PR

There is no one answer to the question of the ultimate goal of publicity for athletes and sports businesses – it will vary depending on the company and its specific services. However, in general, the goal of doing PR from Baden Bower’s standpoint is to increase awareness of the company and its offerings, build credibility and trust with potential customers, and generate leads and sales.

How Baden Bower Works for Artists and Sports Businesses

“Get featured on Entrepreneur, Bloomberg, Associated Press, Yahoo Finance, Forbes, Apple News, Marketwatch.” Constant, monthly news stories helping you rank consistently in Google News. 

We come up with the angles

We set out headlines and topics we can write about you or your brand, its unique selling propositions and what makes you great.

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Guaranteed publication of your news stories

Instant publication of your news stories on our huge network of news websites. Your stories are guaranteed to rank in Google news

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Use the logos from the Global News Sites to build credibility

Once published, we will email you a PDF that includes all the links where you’ve been published. You can add these links to your website or blog.

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Uncovering The Secrets of Effective
Sports PR

We have selected news sites that guarantee publication, have high domain authority, follow links and allow posting of multimedia like images or videos. Some common secrets of PR for athletes and sports businesses include developing a strong and unique value proposition, creating compelling content, and building relationships with key influencers.

Athletes Instantly Appear On The World's Best News Sites

Our unique service offers guaranteed publication of unique articles on global news sites every month. The backlinks are extra rocket fuel, helping propel your website to the next level of performance. 

This is a great way to improve your back-link profile, brand visibility and generate trust and credibility, but more importantly, earn massive social proof and build trust with your customers.

Cumulatively these sites have 10 million visitors per month or more. This is a great way to improve your brand visibility and generate good quality links to your website (a must-have for SEO), but more importantly, earn massive social proof and build trust with your customers.

BruntWork
Lost Super Finder Homepage
Cangro Homepage
Catalina Levitt Homepage

Get Your Business and Yourself Featured In The News

Since using BadenBower, our lead volume has doubled. Makes a big difference when your start-up can boast that you’ve appeared on Apple News & Marketwatch. Has helped new customers trust us in a very competitive market. 

Steffie, COO, BruntWork

How We Help You Reach a Wider Audience and Boost Credibility

Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.

Build trust & credibility

The phrase “As Featured On Forbes, Bloomberg & Associated Press” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.

Get ranked on Google

Just check the power of high domain authority links instantly appear when you google your business.  Once published, Google will index the back link of the articles which all improves your SEO ranking.

New readers

Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic and who doesn’t want that?

"$100k in extra sales"

These logos improved our on-site conversion rate for our Google Ads landing pages. It’s impossible to generate PR for bunding. Its not really a newsworthy product. I wanted the “As Featured On” section on my homepage, and Baden Bower made it possible. 

Adam Pisk, Best Bunding

Frequently Asked Questions

Terms & Conditions

Our Global News List include the logos mentioned above plus loads more. Please see all FAQs before purchasing as these FAQs govern the terms of our relationship. 

How does the writing process work?

We have a team of highly credentialed and experienced writers and editors, however sometimes aligning expectations between our team and your brand causes friction. We send a questionnaire after payment is received to give us some background about what you want us to write, how you want it written and we will try our best in every case.

What will you write about?

Our clients usually pick an attention grabbing topic about their business. If you’re not sure, you can always reach out to us for help. We have a great team that have experience in getting more eyeballs onto articles. 

What happens if I don't like what you write?

This happens from time to time, and the solution is always to simply let us know the changes you want to the news story by communicating them directly to us. We will always share the news stories with you in an editable format. You are free to change the article, make edits or change links as you like.

Can i request that you rewrite my news story?

Our writing service is limited to one draft and one round of edits for each news story. If you want us to start again, fees apply. Please note that if you rewrite the article, or insert changes directly into the article, you will not be charged anything further.

Will every article you write rank in Google?

Every now and again articles don’t rank straight away, although the majority do, especially in the Google News Feed. There are strategies to help get your published news stories to rank strongly in Google, but you will need to integrate the links and logos into your website in a search engine friendly manner. We can advise on this after you receive our press publication report.

What are the article guidelines?
1) The title of your press release should be minimum 6-8 words (excluding prepositions and articles).
 
Here the guidelines in writing the headline for reference:

– The headline must include the company’s name or the name of the spokesperson / author.  
– The headline can’t contain personal pronouns (I, Me, My, We, Us, Our, You, Your, Them, Their, etc.). 
– The headline can’t contain an exclamation point.- The headline should be a minimum 6-8 words (excluding prepositions and articles)
– The headline can’t contain quotes.
– The headline should not sound like the headline of an advert. Discounts/pricing details and product specifications can be added in the Sub headline or article’s body.

2) The article can’t be written in the first or second person voice. First person (I, Me, My, We, Us, Our, etc.) and second person (You, Your, etc.) voices are not considered newsworthy, except in quotations.

3) The articles cannot mention BadenBower in the headline or body copy or denigrate our reputation or good-standing. 

How long does this process of publication?

Its quick. If you give us your article, it is usually 2-5 business days. If we write the article, it can be 2-10 business days. 

Will I be able to search for the news stories on the websites where you publish?

You will have a report that contains the logo of each website (ie Apple News, Marketwatch, Fox etc) along with the relevant link, but please note our service is paid promotion and sometimes news sites make it hard for users to search for the articles themselves without having a direct link to the article. What most customers do is link the logos and articles from their homepage, landing pages, contact page and social media to increase trust and credibility and this is what we recommend you do too.

How am I billed for your services?

By credit card, wire transfer or EFT or USDT if you want to pay in cryptocurrency. News stories are charged monthly, although you can cancel anytime before the next billing period. There are no lock-in contracts. 

Do the articles stay published forever?

Articles usually stay up for months or years, but in some cases like with Marketwatch and Fox publishers decide to remove them within 3 months of publication. Provided we succeed in publishing your news story, there will be no refund if the story is removed

Forbes

Included when you subscribe for 5 news stories. We have access to Forbes Monaco, Forbes Israel and Forbes India through our Brand Voice partnership. News Stories must meet more stringent standards of newsworthiness, but we will write them in a way that publication of your story will be guaranteed. While we can publish you on Forbes Zone Online Magazine, recently the publication updated their logo which doesn’t suit many of our clients, although we can still publish there if you wish. 

Entrepreneur.com

Included when you subscribe for 5 news stories. Our connection with Entrepreneur.com is via Entrepreneur India, an international franchise of Entrepreneur Media. The article will be published on Entrepreneur.com via one of their contributors. Your company name or brand cannot be included in the headline, although it can be featured in the first paragraph. 

Mashable

Our connection with Mashable is via Mashable Netherlands, an international franchise of Mashable. The article will be published on nl.mashable.com via one of their journalists. 

Yahoo Finance, Bloomberg, Business Insider, Associated Press & Bloomberg

These websites require news stories written in the style of a press release announcing a corporate milestone, notable hire or other achievement. There are special editorial requirements that apply. For example, you cannot be promoting an individual or blockchain project for example. If you are not in a position to meet those requirements, we will publish your news story on CEO Weekly which is less stringent. 

The Guardian

The Guardian is published via their news desk. Our connection to The Guardian is via their African subsidiary www.theguardian.ng, and will be published natively, without sponsorship or affiliation. 

Cancelling Monthly Subscriptions

Cancelling your monthly subscription is easy. Subject to your initial term, simply email us prior to your next billing date to request cancellation of the service and we will cancel your monthly billing arrangement immediately. If you cancel after your billing date, you will be able to utilize the news stories remaining but no refunds will be allowed. 

Refund Policy

Refunds are only considered if we fail to publish your news story or news stories, if you have paid for more than 1, or if some other arrangement applies, if we fail to publish where we indicate. If we engage with you, write articles in an attempt to publish and you do not provide sign-off, or fail to provide edits that you are happy to publish within 7 days of a draft article being submitted to you, you are not eligible for a refund. If we engage with you in good faith, and you hide information about your business or person and a publication won’t publish because of an active criminal or civil case which was not known to us at the time of engagement, we will publish your story on alternate news sites that are more tolerant of companies and individuals before the courts. If this is the case, you are not entitled to a refund, but we will publish the number of news stories purchased, but on alternate news sites. Monthly subscriptions must be cancelled prior to your next billing date, which is 30 days from your prior billing date. Cancellations must be received prior to your next billing date or no refund will apply. 

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