Six crypto and Web3 sub-categories where being covered by the right publications is the difference between a launch and an ignored launch.
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Token and coin launches Core strength
Layer-1 chains, Layer-2 networks, utility tokens, governance tokens, and stablecoin launches. Forbes, Bitcoin.com, Cointelegraph, NewsBTC, CoinMarketCap, Investing.com. Coverage timed to TGE, IDO, and exchange listings to maximise FOMO and price discovery.
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NFT collections and marketplaces
PFP drops, generative art, gaming NFTs, music NFTs, RWA-backed NFTs, and marketplace launches. Vogue Business, Forbes, Decrypt, NFT Now, Cointelegraph, Apple News. Coverage that reaches collectors before the mint window opens.
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DeFi protocols
DEXs, lending protocols, yield aggregators, liquid staking, perpetuals, and RWA platforms. The Block, Bitcoin.com, NewsBTC, DailyCoin, MarketWatch. Coverage that builds the TVL credibility that bootstraps liquidity.
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Exchanges and trading platforms
Centralised exchanges, DEX aggregators, perpetual trading platforms, prop trading desks, and OTC services. Forbes, Bloomberg tier, Yahoo Finance, Investing.com, MarketWatch. Coverage that reaches the institutional and retail traders who fund volume.
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Web3 infrastructure
Wallets, oracles, bridges, RPC providers, indexing services, restaking, and zero-knowledge infrastructure. TechCrunch, CoinDesk, Bitcoin.com, Decrypt, Digital Journal. Coverage aimed at developers, integrators, and infrastructure investors.
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Crypto funds, VCs, and DAOs
Crypto-native VC funds, hedge funds, treasury DAOs, and investment DAOs. Forbes Crypto, Bloomberg, Business Insider, Cointelegraph, The Block. Coverage that attracts LPs, deal flow, and portfolio company introductions.