The magical art of publicity and how PR Agencies can rocket your brand in 2022.
What Do PR Agencies Actually Do? Do You Need One?
Table of Contents
The Mystery Revealed: What Makes a Good PR Agency?
Some of the benefits are obvious, others not so much.
Build trust & credibility
The phrase “As Featured On NBC, FOX, CBS & Marketwatch” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.
SEO Rocketfuel
Just check the power of having 50+ links instantly appear when you google your business. Once published, Google will index the back link of the articles which all improves your SEO ranking.
A waterfall of new customers
Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic and who doesn’t want that?
"$100k in extra sales in FY21"
These logos improved our on-site conversion rate for our Google Ads landing pages. It’s impossible to generate PR for bunding. Its not really a newsworthy product. I wanted the “As Featured On” section on my homepage, and Baden Bower made it possible.
Adam Pisk, BestBunding.com
Reputation management
Reputation management is one of the main services that public relations firms offer. Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers.
Baden Bower is the only online reputation management firm that guarantees its work. We work with crypto and NFT projects, CEOs, recently released felons, companies recovering from regulatory and legal losses and celebrities that are down in the dumps. We know as well as anyone that a single negative review can turn away potential customers. Thus, we must do exceptional work for every single client.
Our steadfast commitment to exceeding our clients’ expectations has organically grown us to be one of the world’s fastest growing publicists and a recent inclusion in the top 10 PR agencies in the world.
Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. But unlike a newspaper that changes every day, your search results won’t change unless you do something about it. We can help.
Our white glove Account Management team will provides you with end-to-end campaign correspondence, making this a hands-off job on your part and easy to see what’s being done every step of the way.
Our end goal is to help you look your absolute best in search results. And we’re ready to do that.
1. Reputation Management
Reputation management is one of the main services that public relations firms offer. Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers.
Baden Bower is the only online reputation management firm that guarantees its work. We work with crypto and NFT projects, CEOs, recently released felons, companies recovering from regulatory and legal losses and celebrities that are down in the dumps. We know as well as anyone that a single negative review can turn away potential customers. Thus, we must do exceptional work for every single client.
Our steadfast commitment to exceeding our clients’ expectations has organically grown us to be one of the world’s fastest growing publicists and a recent inclusion in the top 10 PR agencies in the world.
Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. But unlike a newspaper that changes every day, your search results won’t change unless you do something about it. We can help.
Our white glove Account Management team will provides you with end-to-end campaign correspondence, making this a hands-off job on your part and easy to see what’s being done every step of the way.
Our end goal is to help you look your absolute best in search results. And we’re ready to do that.
Media relations
One way to build your reputation and get your name out there is through the media. PR firms can handle the relationship between the media and your company. Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage.
A large part of the public relations profession involves working with the media. Public relations seeks to generate publicity that benefits your brand exclusively. Mass media is the preferred channel for reaching out to the public because audiences view media coverage as more credible than traditional advertising or promotional efforts. Learning how to develop and manage relationships with reporters and editors is critical to your outreach strategy.
Media relations refer to the mutually beneficial relationship between journalists and public relations professionals. One of the biggest benefits for journalists is the easy access to story ideas and sources. As previously discussed, reporters spend a large amount of time and effort gathering information in order to write a story. Working with public relations professionals cuts down on the time needed to look for sources and other information to validate an article’s content. Public relations practitioners benefit from media relations because it secures free publicity and promotion for a client. By using media as a promotional tool, they are able to reach a large audience without high costs.
2. Media relations
One way to build your reputation and get your name out there is through the media. PR firms can handle the relationship between the media and your company. Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage.
Press Releases
Your company might have to write a press release to announce new products, launches, campaigns, or movements.
A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.
Some outlets will share your news based solely on the press release. Other times, they’ll contact you to arrange an interview or use you as an expert source for another story, especially if you regularly send out press releases sharing newsworthy topics.
A good way to gauge the newsworthiness of your story is to pay attention to coverage that other businesses receive.
Reporters look for stories that are timely, affect a large number of people, have an emotional element, or relate to other news stories. You could also tap into what people are talking about, either in person or on social media. If your business has a connection to a bigger story, you may improve your chances of getting covered.
Breaking news is the most common type of press release. News outlets always want to be the first to cover a breaking story. From COVID updates to cryptocurrency, there’s breadth in what news outlets will cover, but it’s the hook in your story that will get your press release noticed. These press releases can be one- or two-page documents that share the latest news with the public.
3. Press Releases
Your company might have to write a press release to announce new products, launches, campaigns, or movements.
A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.
Some outlets will share your news based solely on the press release. Other times, they’ll contact you to arrange an interview or use you as an expert source for another story, especially if you regularly send out press releases sharing newsworthy topics.
A good way to gauge the newsworthiness of your story is to pay attention to coverage that other businesses receive.
Reporters look for stories that are timely, affect a large number of people, have an emotional element, or relate to other news stories. You could also tap into what people are talking about, either in person or on social media. If your business has a connection to a bigger story, you may improve your chances of getting covered.
Breaking news is the most common type of press release. News outlets always want to be the first to cover a breaking story. From COVID updates to cryptocurrency, there’s breadth in what news outlets will cover, but it’s the hook in your story that will get your press release noticed. These press releases can be one- or two-page documents that share the latest news with the public.
Article Creation & Writing Compelling Copy
Writing internal copy is a public relations tactic PR agencies use to communicate with employees. Your employees are a stakeholder and public of your company, so a PR firm could manage that relationship. You might need to communicate with your employees to discuss major changes, build morale, or celebrate successes.
Have a main communication channel where communication is stored and disseminated.
In fact, article writing has emerged as one of the most popular solutions for building “a positive presence online.
When done correctly, marketing articles can cement your position in the world of thought leadership, and give you the power that you need to outshine your competition.
The only problem is, that most people still don’t fully understand what writing an article for marketing purposes is all about. Baden Bower can assist
4. Article Creation & Writing Compelling Copy
Writing internal copy is a public relations tactic PR agencies use to communicate with employees. Your employees are a stakeholder and public of your company, so a PR firm could manage that relationship. You might need to communicate with your employees to discuss major changes, build morale, or celebrate successes.
Have a main communication channel where communication is stored and disseminated.
In fact, article writing has emerged as one of the most popular solutions for building “a positive presence online.
When done correctly, marketing articles can cement your position in the world of thought leadership, and give you the power that you need to outshine your competition.
The only problem is, that most people still don’t fully understand what writing an article for marketing purposes is all about. Baden Bower can assist