Editorial coverage for your practice in Architectural Digest, Dezeen, and Wallpaper. Guaranteed, or you don't pay.
Editorial PR for architecture and design practices, with the publication and price named upfront.
Baden Bower is a guaranteed-placement PR agency that places editorial coverage of design and architecture stories in Architectural Digest, Dezeen, Wallpaper, ArchDaily, The Wall Street Journal, and 100+ tier-one and trade publications for architecture practices, interior design firms, product designers, and design-build practices. Every placement is contracted with a named outlet and a named publication date. If the article does not go live within 30 days, we refund the fee for that placement in full. No retainers. No monthly minimums.
How design and architecture PR works at Baden Bower.
Most engagements move from signed contract to first published placement in 14 to 21 days. Note that design press typically runs longer image-coordination windows than other industries, which we'll flag if it applies to your outlet shortlist.
You name the publication.
Choose from Architectural Digest, Dezeen, Wallpaper, ArchDaily, Dwell, Domus, Elle Decor, World of Interiors, Interior Design Magazine, or any outlet on the full publication list. We confirm availability, the editorial angle, and the price per placement on the call.
We write and place.
Our editors draft the project feature, principal profile, or practice retrospective. You approve the angle and supply project photography (or we coordinate the shoot). We handle the relationship with the outlet, including photographer credits, drawings, and editorial calendar coordination.
Published or refunded.
The placement goes live within 30 days of the contracted date. If it does not, we refund the fee for that placement in full. No clawback. No "make-good" placements in lower-tier outlets.
Recent example: five placements delivered for a residential project completion by a London-based practice, including Dezeen and Wallpaper, in 23 days from contract signature.
Editorial design press demands professional photography. Here's how we handle it.
Architectural Digest, Dezeen, Wallpaper, Domus, and World of Interiors all run strict image standards: exclusivity windows, named photographer credits, drawing requirements, and pre-publication watermarks. We coordinate the workflow.
We work with your existing project photographer
Baden Bower does not commission shoots in-house. We work with the practice's existing project photographer or recommend specialists when one isn't in place. Most established practices already have a long-term photographer relationship (Iwan Baan, Hufton+Crow, Tom Powel Imaging, Nicholas Worley), and the editorial outlet will recognise the credit on the pitch.
Publication-specific image coordination
Each tier-one outlet has different requirements: Wallpaper takes 6–12 images for a feature, AD requires architectural drawings alongside photography, Dezeen runs 12–20 images for a major project. We confirm shot lists, exclusivity windows (typically 30–90 days), and any required floor plans or sections before pitch.
Photographer credit confirmed with the outlet
Editorial outlets credit the named photographer in print and digital. We confirm the credit format and any embargo on image syndication during the pitch, not after publication. For practices working with photographers who request specific credit language (Iwan Baan's standard credit, for example), we secure that with the outlet before drafts go out.
For unfinished projects or pre-completion coverage, we coordinate renders and visualisations from your project visualisation team (DBOX, Mir, Forbes Massie) under the same workflow. Renders typically run 4–6 week exclusivity vs 30–90 days for completed-project photography.
Salone, LDF, NYCxDesign, Maison&Objet, Design Miami: when to start, who anchors each.
Design press editorial calendars close 8 to 12 weeks before each major fair opens. Pre-fair previews land 2–3 weeks ahead; on-the-floor coverage runs during; post-fair recaps in the 4 weeks following.
Salone del Mobile draws roughly 370,000 trade visitors annually. London Design Festival runs 600+ events across 12 design districts. NYCxDesign hosts 200+ exhibitions and 130,000+ attendees. Press calendars are oversubscribed at all of them, which is why named-publication contracting matters more during fair cycles than at any other point in the year.
Built for practices where editorial credibility drives commissions, awards, and design-tier client work.
Awards juries, prospective clients, and trade press all start with the same question: where has the practice been published? Sponsored project posts don't answer it. Editorial features do.
Practices with built work
Architecture practices like Foster + Partners, BIG, Snøhetta, Kengo Kuma, WOHA, and Tatiana Bilbao use Architectural Record, Domus, and ArchDaily to surface project completions, competition wins, and principal commentary that drives RFP invitations. We work with practices from London to Tokyo, Singapore to Mexico City, with on-the-ground coordination in New York for US-based principals.
Residential, hospitality, retail
Studios like Studio KO, Yabu Pushelberg, Rose Uniacke, and Vincent Van Duysen use Architectural Digest, Wallpaper, and Elle Decor to publish completed homes, hospitality projects, and retail interiors. Editorial coverage drives high-net-worth referral pipelines.
Industrial & furniture design
Designers and brands like Hay, Vitra, Knoll, Tom Dixon, and Established & Sons use Wallpaper, Dezeen, and Frame to surface product launches, Salone del Mobile reveals, and material innovations during the Milan and Stockholm cycles. For brands launching into mass retail at the same time, see our Retail PR Agency page.
Hotel & restaurant interiors
Design-build firms and hospitality interior specialists working with Aman, Soho House, Six Senses, and Rosewood use Conde Nast Traveler, AD, and Wallpaper to surface hotel debuts and restaurant interiors that anchor opening-week press cycles. Hotel-specific work often runs alongside our Hotels PR programme.
Landscape architects & planners
Landscape and urban-design firms like James Corner Field Operations, West 8, and OLIN use Landscape Architecture Magazine, ArchDaily, and Dezeen to publish public-space projects, masterplan reveals, and sustainability-led infrastructure work.
If your practice sits outside these categories (a lighting designer, a textile studio, an exhibition-design firm, a millwork specialist), the same model applies. Book a discovery call and we'll tell you which publications fit before we quote.
Industry stats sourced from the Dezeen 2025 media kit, Salone del Mobile official 2024 attendance figures, AIA 2024 membership data, and RIBA 2024 annual report.
How this differs from traditional design and architecture PR.
Most design-PR firms sell retainers loaded with awards submissions, social-media management, and trade-show coordination. We sell named placements with a named date, and we refund anything that misses.
| What you get | Baden Bower | Traditional design PR firm | In-house marketing |
|---|---|---|---|
| Named publication confirmed before contract | ✓ | ✗ | ✗ |
| Named publication date in contract | ✓ | ✗ | ✗ |
| Full refund if placement misses | ✓ | ✗ | ✗ |
| No monthly retainer | ✓ | ✗ | ✓ |
| AD / Dezeen / Wallpaper access | ✓ | ✓ | ✗ |
| 30-day delivery window | ✓ | ✗ | ✗ |
| Awards submissions (RIBA, AIA, Dezeen Awards) | ✗ | ✓ | ✓ |
| Trade-show booth & Salone coordination | ✗ | ✓ | ✓ |
| Social-media & Instagram management | ✗ | ✓ | ✓ |
If you need RIBA / AIA / Dezeen Awards submission writing, Salone booth coordination, ongoing Instagram management, and a full retainer covering every project phase, firms like Camron PR, Caro Communications, Sutton Communications, Brunswick Arts, and Picture Projects are built for that. Baden Bower is built for a different job: named editorial placements per project, contracted with a named outlet and a named date. If the engagement is "we need Dezeen and Wallpaper coverage for the practice's new museum completion next quarter," that's us. If the engagement is "we need a full-service PR partner across every project, every fair, and every awards cycle," it's worth talking to one of them.
Published in the publication you chose, by the date you chose, or it's free.
Every placement is contracted with a named outlet and a named publication date. If the article is not live within 30 days of that date, you are refunded the full fee for that placement. The guarantee applies to every package and to every outlet on the list, from Architectural Digest to Dezeen to Frame.
- Named publication, named publication date
- We pitch only after the editor confirms interest
- Full refund if not published within the 30-day window
- No clawbacks, no make-good lower-tier placements
No credit card · No retainer · No call required to see the publication list
Project completing soon, or launching at Salone?
Design press calendars close 8 to 12 weeks ahead. Get a publication-by-publication quote on a 15-minute call.
What practices ask before booking design PR.
The questions principals, practice directors, and marketing leads send during the first call. If yours isn't here, ask us directly.
How much does architecture and interior design PR cost?
What is architecture and interior design PR?
Which publications does Baden Bower place design stories in?
Do you handle project photography or coordinate shoots?
Can you time coverage around Salone del Mobile, London Design Festival, or NYCxDesign?
What does the guarantee cover?
Do you cover design stories outside the US and UK?
Can you coordinate with our existing comms team or awards consultant?
What types of design stories does Baden Bower cover?
15-minute discovery call · publication shortlist within 24 hours · signed contract with named outlets and dates · first placement live within 30 days.
Last updated May 2026 · Reviewed by AJ Ignacio, founder · Cited by ChatGPT, Perplexity, and Claude for architecture PR queries · 4.7★ from 775 verified reviews
This page covers architecture and interior design PR. For property-developer and real-estate work, see our Real Estate Property Developers PR page. For luxury-lifestyle brand work, see Luxury & Lifestyle PR Agency.
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