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LinkedIn Thought Leadership

Become the founder AI quotes by name.

We ghostwrite four LinkedIn posts and one Pulse article a month in your voice, built from the press coverage you already earned and engineered to be cited by AI, not just liked. You stay the author and approve every word.

Start for $500/mo →
✓ Written in your voice · ✓ First month guaranteed to sound like you
From the team Forbes named the world's most disruptive PR agency. Trusted by 3,548 clients across 37 countries.
5pieces a month
#1AI-cited domain
$500/mo · cancel anytime
Your LinkedIn Authority AI ANSWERS THAT NAME YOU 9/10 buyer questions ↑ up from 2/10 in March NAMED BY ChatGPT 9/10 Perplexity 8/10 Gemini 7/10 Google AI 7/10 PULSE ARTICLE Live in AI Overviews Within hours of publishing

Global Leader in Public Relations

Forbes

"Global PR agency recently crowned World’s Most Disruptive PR Agency in 2025

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Fast Company

"Baden Bower’s Staggering 25,000 News Features Have Left Rivals Stunned"

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Global Recognition Awards Most Disruptive PR Agency

Global Recognition Awards

"Baden Bower Is The Most Disruptive PR Agency"

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Vanity Fair

Vanity Fair

"Baden Bower’s Secret Strategy To Get Leading AI Engines Like ChatGPT, Perplexity, And Claude To Optimize Its Clients’ AI Visibility"

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International Business Times

International Business Times

"Baden Bower Slashes Pitch‑to‑Publish Time by 18% Across Its Campaigns"

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Entrepreneur Logo

Entrepreneur

"Baden Bower disrupted the PR Agency model in just 5 years"

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The trap

Posting more is not the same as getting cited

You can have ten thousand followers and a feed full of likes, and still be invisible the second a buyer asks ChatGPT who to trust. AI does not quote the loudest founder or the most-liked post. It quotes the most citable one. Most founder content is built for the scroll, so it never makes it into the answer that decides the deal.

#1
LinkedIn is the most-cited domain for professional questions in AI search
14.3%
of ChatGPT search answers reference a LinkedIn URL
Likes
are not citations. Engagement and AI visibility are two different games
LinkedIn article by AJ Ignacio, founder of Baden Bower, on guaranteed publicity
The sourced LinkedIn article we wrote and published. A real claim, a real source, built to be quoted.
In plain terms

What is LinkedIn thought leadership ghostwriting?

It is a done-for-you service where experienced writers publish posts and articles in your name and voice, built from the press coverage you already earned and engineered to be cited by AI. You stay the author and approve everything. We handle the angle, the structure, and the cadence so your profile becomes the source engines and buyers reach for.

The tactic

How AI actually decides who to quote

Getting cited is not luck or volume. In the Princeton study of how generative engines choose sources, four things moved the needle more than anything else. We build every piece around them, on LinkedIn, the domain AI trusts most for professional questions.

It cites real sources

Content that links to authoritative sources gets cited far more often. We build yours on the coverage you already earned, so every claim traces back to Forbes or Inc, not a hot take.

Biggest lever: about +40% citations

It leads with a number

Statistics are the next strongest signal. We open each piece with the figure an engine can lift and attribute to you, instead of burying the point three paragraphs down.

Statistics: about +37%

It answers the question directly

Engines extract clear, self-contained statements, not throat-clearing. We write the first line of every post and article to be the sentence the AI can quote whole.

Answer-first, no fluff

Your name, on the topic, on repeat

One post does nothing. A steady run of sourced, on-topic articles under your name is what makes an engine associate you with the subject and name you when asked.

Consistency builds the entity

This is the part most agencies skip. They post for engagement and hope citations follow. We write for the citation first, because being named in the answer is what moves a buyer, and the likes come along for the ride anyway.

Start for $500/mo →
✓ Written in your voice · ✓ Engineered to be cited · ✓ Cancel anytime
What lands in your inbox each month

Five pieces, each built to be quoted

4

Four LinkedIn posts

Four ready-to-publish posts a month, each opening with a claim or number an engine can lift, built from your placements and your point of view.

1

One Pulse article

A monthly long-form LinkedIn Pulse article, the format AI engines pull from most. Pulse pieces can surface in AI Overviews within hours of publishing.

Built from your coverage

We mine the features, awards and interviews you already paid for and turn each into weeks of sourced content, so the authority you bought keeps compounding.

You approve every word

Drafts arrive in a shared doc. Edit a line, swap an angle, or hit approve. Nothing posts under your name without your sign-off.

Start for $500/mo →
✓ Written in your voice · ✓ You approve every post · ✓ Cancel anytime
Why this matters now

The room where buyers and AI both look you up

#1

LinkedIn is the most-cited domain for professional queries across the major AI search engines, ahead of every other business source.

Profound, AI search citation study 2026
73%

of decision-makers say a company's thought leadership is a more trustworthy way to judge it than its marketing or product material.

Edelman and LinkedIn B2B Thought Leadership Report
70%

of C-suite buyers said strong thought leadership led them to reconsider a vendor they were already working with.

Edelman and LinkedIn B2B Thought Leadership Report
Start for $500/mo →
What it looks like live

A post we wrote, quoted back by ChatGPT

Publish the sourced article, and weeks later the engine quotes it back. Here is that exact article cited in an AI answer.

ChatGPT naming Baden Bower and citing AJ Ignacio LinkedIn article
Ask AI for the best guaranteed-publicity PR agency and it cites that exact article. We build the same for your founders.
The honest objection

"But will it actually sound like me?"

This is the question every founder asks, and the reason most ghostwriting feels hollow. Here is how we make the words yours, and how you stay in control of every post.

We capture your voice first

Onboarding starts with a recorded conversation about how you think and talk. We pair it with your past interviews and placements to build a voice profile the writers work from.

Writers who already know your story

The same trained journalists behind your features write your posts. They have your narrative, your wins and your phrasing in hand, not a blank brief.

An editor checks the match

Before any draft reaches you, an editor reviews it against your voice profile. If it reads like a brand account instead of you, it does not get sent.

Your first month is guaranteed

If month one does not sound like you, we rewrite it until it does or refund that month. The risk sits with us, not you.

You are always the author. Every post lands in a shared doc before it goes anywhere. Nothing publishes under your name until you approve it, and if a draft misses your voice we rewrite it. You are never stuck with words you would not say.

Start for $500/mo →
Honest comparison

Random posting versus a citation method

Posting on your ownA cheap freelancerBaden Bower
Built from your coverageIf you remember toNo access to your featuresEvery piece traces to your real placements
Leads with a sourced numberRarelyGeneric opinionBuilt around a stat an engine can quote
Written to be extractedBuilt for likesNoAnswer-first, the format engines pull
Consistent under your nameFades after week twoHit or missFive pieces a month, same voice
Your timeHours you do not haveEndless rounds of fixingMinutes to review and approve
Start for $500/mo →
What founders say

Voices we write for, in their words

★★★★★

"I forwarded the first month's posts to my co-founder asking when I had written them. That sold me. Now I post twice a week without thinking about it."

Jordan DoyleFounder & CEO, Northwind Capital
★★★★★

"We had a stack of Forbes and Inc features doing nothing. They turned each one into a month of posts. My inbound from LinkedIn doubled in the first quarter."

Maya OkonkwoVP Marketing, Lumeo Analytics
★★★★★

"Six weeks in, ChatGPT started naming me when people asked about my space. That has never happened from posting on my own."

David TanakaFounder, Northshelf
Pricing

One retainer. Five pieces a month.

$500/mo
month to month, cancel anytime
  • Four ghostwritten LinkedIn posts a month
  • One long-form LinkedIn Pulse article a month
  • Every piece engineered to be cited, not just posted
  • Voice profile built during onboarding
  • Drafts built from your existing coverage
  • You review and approve everything
  • A short monthly note on what performed

One client won from a single post pays for months of this.

Start now →
✓ Month to month · ✓ Cancel anytime · ✓ You approve every post
How it works

From sign-up to a profile that runs itself

01

Start your plan Day 0

Subscribe in a couple of clicks. You get a confirmation and a short onboarding link the same day.

02

Voice onboarding Week 1

A short recorded conversation plus your past coverage gives us your voice profile and the themes you want to own. We map the placements we will mine.

03

Monthly drafts Ongoing

Each month you get four posts and one Pulse article in a shared doc, each engineered with the citation method and built from your coverage.

04

You approve Minutes

Edit, reorder or approve. Nothing publishes under your name until you say yes.

05

Publish and track Each month

We schedule the approved pieces and send a short note on what landed and where you are getting picked up, so the next month gets sharper.

The voice guarantee

If your first month of content does not sound like you, we rewrite it until it does or refund that first month. Every draft is yours to approve before it posts, and you can cancel any month. We would rather fix it or refund it than leave words in your mouth you would not say.

FAQ

Questions founders actually ask

Getting cited
Why won't just posting regularly get me cited?
Volume is not the signal. AI engines favour content that cites real sources, leads with a statistic, answers the question directly, and comes from a name they see on the topic repeatedly. A daily hot take with no source or data gives an engine nothing to lift. We write every piece around those levers, which is the difference between getting likes and getting quoted.
Does this really help me get cited by AI?
LinkedIn is the most-cited domain for professional questions across the major AI engines, and long-form articles are the format they pull from most. Publishing sourced, answer-first content there consistently, under your name, is one of the most direct ways to become a source AI answers name.
Voice and control
Will it really sound like me?
That is the whole point. We build a voice profile from a recorded conversation and your existing coverage, the same writers behind your features draft the posts, and an editor checks the match before anything reaches you. If your first month misses your voice, we rewrite it or refund it.
Do I have to approve everything before it posts?
Yes. Every draft lands in a shared doc and nothing publishes under your name until you approve it. Edit a line, change the angle, or hit approve. You are always the author.
What if I do not like a post?
We rewrite it or drop it, no debate. The retainer is month to month, so you are never locked into content you would not stand behind.
What you get
Who actually writes the content?
Trained journalists from the same writer bench that produces our clients' feature coverage. They already know how to write in a real person's voice, and many already know your story from writing your placements.
How is this different from a freelancer or a VA?
A freelancer starts from a blank brief and writes for engagement. We start from your published coverage and a voice profile, write each piece around the levers AI engines reward, and run an editorial check before it reaches you. You get journalists, not generalists.
Billing
Is there a contract?
No long lock-in. The plan is billed monthly and you can cancel anytime. We keep clients by being good, not by trapping them.
Get started

Become the name your market, and its AI, keeps quoting

Subscribe today and we send your onboarding link the same day. Your first posts land within two weeks, engineered to be cited, written in your voice, and yours to approve.

1

Start your plan at $500/mo

2

Quick voice onboarding

3

Approve and publish each month

Start for $500/mo →
Month to month. Cancel anytime. First month guaranteed to sound like you.

Your best ideas should not go quiet after the headline. Make them quotable.

Five pieces a month in your voice, built from coverage you already earned and engineered to be cited, in the place buyers and AI both look you up.

Start for $500/mo →
✓ Written in your voice · ✓ Engineered to be cited · ✓ Cancel anytime
Start for $500/mo →

Pricing

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Research

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USA

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New York, NY 10013
United States

US: +1 (973) 321-4562
UK

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London W1G 7JL
United Kingdom

UK: +44 77 0010 4597
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Australia

Australia: +61 483 961 160
BVI

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British Virgin Islands, VG1110

UAE

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