Reputation is becoming a currency that will be more powerful than our credit history in the twenty first century
The Power Of Reputation
Table of Contents
Advanced Online Reputation Techniques
Some of the benefits are obvious, others not so much.
Build trust & credibility
The phrase “As Featured On NBC, FOX, CBS & Marketwatch” is more powerful than you think. And, it can help convince customers that your product or service is noteworthy & famous helping a higher proportion of prospects to convert to sale.
SEO Rocketfuel
Just check the power of having 50+ links instantly appear when you google your business. Once published, Google will index the back link of the articles which all improves your SEO ranking.
A waterfall of new customers
Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic and who doesn’t want that?
The Reputation Game
These logos improved our on-site conversion rate for our Google Ads landing pages. It’s impossible to generate PR for bunding. Its not really a newsworthy product. I wanted the “As Featured On” section on my homepage, and Baden Bower made it possible.
Adam Pisk, BestBunding.com
Value Beyond Mere Publicity Itself
People are increasingly realizing that the reputation they create within one sphere of business has value beyond. You hear stories now of CEOs using their publicity to launch speaking careers, and sell courses.
Reputation has become much more important as the connections between companies become more frequent and more strategic.
Firms and companies will collaborate with many more organizations and individuals based on their reputations, and these relationships will work better because of the power of reputations in keeping these relationships honest.
Baden Bower has learnt why reputations are more valuable than money, how they’re built and tended and enriched and how, if neglected, they can catastrophically implode.
Value Beyond Mere Publicity Itself
People are increasingly realizing that the reputation they create within one sphere of business has value beyond. You hear stories now of CEOs using their publicity to launch speaking careers, and sell courses.
Reputation has become much more important as the connections between companies become more frequent and more strategic.
Firms and companies will collaborate with many more organizations and individuals based on their reputations, and these relationships will work better because of the power of reputations in keeping these relationships honest.
Baden Bower has learnt why reputations are more valuable than money, how they’re built and tended and enriched and how, if neglected, they can catastrophically implode.
Chasing Status
Status is simply a position in a hierarchy. You are either high or low status relative to a group of others. Repuation adds a third dimension. It is easy enough to think of people who have high status but poor reputations, and vice versa.
Status is created and sustained in 2 distinct ways. First it can be earned. But status is also conferred through publicity and news stories about companies, brands and individuals. Why else do we put a logo from a news story on our homepage? The answer is that we seek, through positioning ourselves in highly esteemed publications, to say something about the status of our website, company, brand or self.
Baden Bower knowns these actions are all about creating and sustaining status by association. And the benefit is conveyed in the numbers, with clients reporting up to 50% increases in conversion rate after receiving the Baden Bower treatment.
Chasing Status
Status is simply a position in a hierarchy. You are either high or low status relative to a group of others. Repuation adds a third dimension. It is easy enough to think of people who have high status but poor reputations, and vice versa.
Status is created and sustained in 2 distinct ways. First it can be earned. But status is also conferred through publicity and news stories about companies, brands and individuals. Why else do we put a logo from a news story on our homepage? The answer is that we seek, through positioning ourselves in highly esteemed publications, to say something about the status of our website, company, brand or self.
Baden Bower knowns these actions are all about creating and sustaining status by association. And the benefit is conveyed in the numbers, with clients reporting up to 50% increases in conversion rate after receiving the Baden Bower treatment.