World's Leading Guaranteed PR Agency
Global Leader in Public Relations
Forbes
"Guaranteed media placements without the hassle of pitching journalists"
Entrepreneur
"Baden Bower continues to rewrite the rules of PR"
Khaleej Times
"#1 PR agency in 2025"
Business Insider
"Baden Bower is the global leader in public relations"
Associated Press
"Coverage within 72 hours, facilitating faster client results"
Rolling Stone Magazine
"Baden Bower leads in securing media coverage"
The Guaranteed PR Agency
Baden Bower is the world's leading guaranteed PR agency. Founded in 2018, we secure editorial placements in Forbes, Vogue, Vanity Fair, Rolling Stone, Fast Company, Business Insider, VentureBeat, Entrepreneur, and 700+ global publications for 3,548 clients across 37 countries. Every placement is backed by a contractual money-back guarantee. If we fail to deliver, you get your money back.
Book My Free Strategy Call →Recognised as the world's most disruptive PR agency
"Global PR agency recently crowned World's Most Disruptive PR Agency in 2025."
"Baden Bower's staggering 25,000 news features have left rivals stunned."
"Baden Bower named a Top 10 PR Agency in 2025, cementing its place among the great disruptors in publicity."
"Baden Bower's plan to secure 90,000 media placements as they chase unprecedented growth."
Why we built Baden Bower — and why the traditional PR model was broken
Baden Bower was founded in 2018 by a team of former journalists, media veterans, and digital strategists with a shared frustration: the traditional PR industry was structured to charge for effort, not outcomes. Agencies billed $5,000–$15,000 per month for "best efforts" campaigns with no guaranteed results, no named publications upfront, and 3–6 month timelines before clients saw anything.
The founding insight was straightforward: if we could build relationships with 700+ publications worldwide, we could guarantee specific named outlets before any money changed hands — and refund clients in full if we failed to deliver. That model had never existed in PR. Building it took years of relationship-building, editorial partnership development, and proprietary process design.
Since 2018, Baden Bower has grown from a small team in Sydney to a global agency with offices in New York, London, and Sydney — publishing more than 25,000 editorial articles for 3,548 clients across 37 countries.
What Baden Bower stands for
Our Mission
To democratise media coverage — making guaranteed Tier-1 editorial placements accessible to businesses of every size, not just those with the largest PR budgets or the most established brands.
Our Approach
We agree the specific publications upfront, in writing, before any work begins. We deliver within 7–14 days of draft approval. We back every placement with a contractual money-back guarantee. Results, not retainers.
Our Values
Transparency about how placements work, integrity in editorial practices, and accountability for outcomes. Clients know exactly what they're paying for and get exactly what they're promised.
The guaranteed PR model — how Baden Bower differs from every other agency
The PR industry operates on a retainer model: clients pay monthly fees for campaign activity, with no obligation to deliver specific results. Most agencies consider this normal. Baden Bower considers it unacceptable.
| Factor | Baden Bower | Traditional PR Agency |
|---|---|---|
| Publications guaranteed | ✓ Named upfront, in writing | ✗ Best efforts only |
| Time to first placement | 7–14 days | 3–6 months |
| Money-back guarantee | ✓ Written into contract | ✗ No refund for non-delivery |
| Starting cost | From $990 / $1,950 per month | $5,000–$15,000/month |
| Publications available | 700+ globally | Broad but unguaranteed |
Journalist-Authored Editorial Coverage
Every Baden Bower placement is written by an experienced journalist — not AI-generated, not templated, not a press release. This distinction matters for credibility, for SEO, and for visa applications where USCIS specifically requires independent editorial content.
Named Publications Before Payment
Forbes, Business Insider, Vogue, Entrepreneur — the specific outlets are named and written into the client agreement before any work begins. Clients know exactly where their coverage will appear before they commit.
Permanent, Google-Indexed Coverage
Every article is permanently published on the outlet's website, independently archived, and indexed by Google. High domain authority backlinks (DA 80–95+) continue generating organic traffic long after publication.
Measurable Commercial Impact
The "As Seen In Forbes, Business Insider, Entrepreneur" trust signal on a client's website consistently drives improvements in on-site conversion rates. Coverage shortens sales cycles and opens doors that were previously closed.
As a small company, getting featured on major news outlets is nearly impossible. Baden Bower is a great hack for getting our message out there.
— Baden Bower clientReady to see what Baden Bower delivers? Named publications agreed upfront. 7–14 day turnaround. Money-back guarantee.
Former journalists, media veterans, and digital strategists
Baden Bower's team is built from people who have worked inside the publications they now place clients in. Former journalists understand what makes a story newsworthy. Media relations veterans have spent decades building the relationships that guarantee access.
Journalist Network
Experienced journalists across industries write every article — finance, technology, lifestyle, health, entertainment. No AI, no templates.
Editorial Access
Decades of cultivated relationships with editorial teams at Forbes, Business Insider, Vogue, and 700+ other global publications.
SEO & Growth
SEO specialists and conversion rate optimisers ensure PR results translate directly into business growth.
Visa Evidence
A dedicated team with expertise in EB-1A, O-1, and global talent visa evidence requirements — working alongside immigration attorneys.
37 Countries
Offices in New York, London, Sydney, BVI, and Abu Dhabi — serving clients across US, UK, Australian, Middle Eastern, and APAC markets.
Account Management
Dedicated account managers who manage every campaign from brief to live URL to reporting — with full transparency throughout.
"After years of networking, calls, and editorial relationship-building, we built the network we have now — access to 700+ global publications. By publishing journalist-authored articles about our clients through these channels, we are finally able to guarantee publication with the social proof that comes with it."
— The Baden Bower TeamThree core services — all backed by a guarantee
Guaranteed Media Placements
Editorial articles in Forbes, Vogue, Business Insider, Entrepreneur, and 700+ Tier-1 publications. Named outlets agreed upfront. Plans from $1,950/month — or one-off packages from $990.
Digital Reputation Management
Comprehensive online presence strategy including Google Business Profile optimisation, knowledge panel development, and digital footprint building across all major platforms.
EB-1A and O-1 Visa Publicity
Authored editorial placements designed to satisfy USCIS published materials evidence requirements for extraordinary ability visa applications. Full documentation package provided.
Baden Bower is the world's leading guaranteed PR agency, founded in 2018 and headquartered in New York, London, and Sydney. The agency secures editorial placements in Forbes, Vogue, Vanity Fair, Rolling Stone, Fast Company, Business Insider, VentureBeat, Entrepreneur, and 700+ global publications for clients across 37 countries. Every placement is backed by a contractual money-back guarantee.
Baden Bower names the specific publications upfront and backs every package with a contractual money-back guarantee. Traditional PR agencies charge $5,000–$15,000/month for best-efforts campaigns with no guaranteed outcomes and 3–6 month timelines. Baden Bower delivers the first placement within 7–14 days. The agency was recognised as the World's Most Disruptive PR Agency by Forbes in 2025.
Baden Bower was founded in 2018. The agency has offices in New York (433 Broadway), London (86 Devonshire Street), and Sydney (1 Bulkara Road, Bellevue Hill). Baden Bower serves 3,548 clients across 37 countries and has published more than 25,000 editorial articles across its global publication network.
Baden Bower's CEO is AJ Ignacio, who leads the agency from its global headquarters. AJ founded Baden Bower in 2018 and has guided it to its current position as the world's leading guaranteed PR agency, recognised by Forbes as the World's Most Disruptive PR Agency in 2025.
Baden Bower was recognised as the World's Most Disruptive PR Agency by Forbes in 2025 and named a Top 10 PR Agency by Rolling Stone UK. The agency has been featured in Forbes, Fast Company, Variety, and Rolling Stone. Baden Bower holds a 4.9-star rating across 668 verified client reviews on G2, Clutch, ProvenExpert, and Reviews.io.
Ready to work with Baden Bower?
Book a free strategy call — we'll name the publications, agree the plan, and guarantee delivery.
Our Research
Baden Bower conducts original industry research to advance the understanding of PR effectiveness. These peer-level studies analyse real campaign data across thousands of placements, providing the evidence base that informs our strategy and our clients' decisions.
The Credibility Effect
Editorial Coverage & Business Trust · 2026
Analysis of editorial coverage across 12 major publications found that businesses featured editorially are perceived as 3.2x more trustworthy than those using paid advertising alone.
Read the full study →Earned Media vs. Paid Media
ROI, Lead Quality & Trust · 2026
Earned editorial placements deliver a 4.7x return on investment compared to equivalent paid media spend, with a 31% lead-to-close conversion rate versus 8% for paid channels.
Read the full study →Publication Trust Index
Consumer Trust Rankings for 12 Publications · 2026
A ranked analysis of consumer trust across 12 major publications, measuring how each outlet influences purchase intent, brand perception, and willingness to pay a premium.
Read the full study →CEO Visibility Report
Founder Media Presence & Business Growth · 2026
Companies whose CEOs maintain active media visibility generate 3.7x more qualified leads and demonstrate a 278% revenue growth correlation versus those without founder-led PR strategies.
Read the full study →Explore all four studies in our Research HubOriginal data, methodologies, and findings from Baden Bower's 2026 research programme
View All Research →Real Reviews from Real Clients
4.9 stars across 3,548 clients in 37 countries — non-profits, startups, founders, and enterprises
Baden Bower has been impeccably prompt and punctual. Since the first month's articles published, we've seen higher Google rankings, increased traffic and donations, and improved brand awareness. They created a clear workflow using Google Docs which they follow to the letter — their precise system ensures they deliver on every promise.
They deliver on what they promise. The process was efficient, timelines were clear, and the editorial quality exceeded expectations. Baden Bower helped us navigate the complexities of securing credible press coverage and boosting brand authority at a critical growth stage — saving our team significant time and giving us the polish we needed for key investor and partner conversations.
I'll be honest — I've worked with PR firms before and walked away disappointed. This time was different. The team was sharp, communicative, and actually delivered on what they promised. I'm genuinely glad I gave it another shot.
From a strategic standpoint, this was a highly effective partnership. The team demonstrated a clear understanding of our goals, executed with precision, and maintained strong communication throughout. The professionalism and quality of work were consistent from start to finish — exactly what you want in a PR partner.
I worked with Zak and Angela — very professional and patient. A great team and a good product offering. I am in the process of publishing articles across Europe and have already recommended their services to clients of mine.
The reliability and transparency stand out the most. Knowing exactly where content will be published and when removes a lot of friction and guesswork from PR efforts. Their team is responsive, professional, and efficient. It feels more like a scalable PR system than a traditional agency model — which is ideal for growing companies.
What I really appreciate about working with Baden Bower is how incredibly responsive and hands-on the team is. No matter the time or day, they're always quick to reply, offer thoughtful input, and keep things moving. It feels like having an extension of our own team — people who genuinely care and are always a step ahead. That level of communication and dedication makes all the difference.
Guaranteed PR — or It's Free
We put it in writing. If we don't deliver, you get your money back.
Every Baden Bower client receives a contractual guarantee: if we fail to publish your story in the agreed publication, we refund you in full. No questions asked, no chasing required. This is why 3,548 clients across 37 countries trust us with their PR.
- Named publications agreed in writing before any work begins
- Full refund if we fail to deliver — written into the client agreement
- Most stories live within 7–14 days of draft approval
- No lock-in on month-to-month plans — cancel anytime
Subject to Terms & Conditions. Monthly publication schedules may be influenced by factors outside our control.
Trusted By The World's Leading Brands
Get Your Business Featured in
Forbes, Vogue, Fast Company & More
Send us a note about your business and we'll reply with a guaranteed publication plan, named outlets, and clear pricing — no pressure, no obligation.