Table of Contents

How to Write a Compelling Pitch to the Media

3 Ways to Knock Your Media Pitch Out of the Park

Build trust & credibility


If you want journalists to write your story, you need to build trust and credibility with them. The best way to do this is to be honest, transparent and helpful. Be available when they need you and give them the information they need to tell your story accurately. If you do all of this, they’ll be more likely to write your story in a way that accurately reflects your brand.

Write compelling content

To write a compelling press release, you need to do two things: first, get the attention of the media, and second, make sure your press release is newsworthy. To get the attention of the media, try to be as creative as possible with your headline. Make sure your press release is newsworthy by including information that is interesting and relevant to your audience.

Get journalists on-side

If you want to make relationships with journalists, you need to be prepared to talk about your work in an interesting and engaging way. You also need to be open to talking about your personal life, as journalists are always looking for a good story. However, you should be aware that journalists can be a bit nosy, so be prepared to answer their questions honestly.

6 Ingredients of a Successful Media Pitch

There are six key ingredients to a successful media pitch: 1) A clear and concise pitch that is no more than one page in length; 2) A welldefined target media outlet and audience; 3) A strong and compelling story angle; 4) A sense of urgency; 5) A clear calltoaction; and 6) A professional and polished pitch deck.

Baden Bower CEO

How To Pitch Your Story To The Media

There‘s no one answer to this question, as the best way to pitch your story to the media will vary depending on the story, the media outlet, and the reporter you‘re pitching to. However, there are a few general tips you can keep in mind to help you make a successful pitch:

1. Keep it concise. A good pitch should be short and to the point, giving the reporter just enough information to understand what your story is about and why it would be of interest to their readers or viewers.

2. Hook them with a strong headline. A great headline will make a reporter sit up and take notice of your story, so make sure it‘s attentiongrabbing and accurately reflects the content of your story.

3. Make it personal. When pitching your story, it‘s important to make a personal connection with the reporter. Explain why you‘re passionate about the story, and why you think it would resonate with their audience.

4. Be prepared to answer questions. When you pitch your story, the reporter may have questions about it. Be prepared to answer them clearly and concisely, and have any additional information or supporting materials ready to provide if needed.

How To Pitch Your Story To The Media

There‘s no one answer to this question, as the best way to pitch your story to the media will vary depending on the story, the media outlet, and the reporter you‘re pitching to. However, there are a few general tips you can keep in mind to help you make a successful pitch:

1. Keep it concise. A good pitch should be short and to the point, giving the reporter just enough information to understand what your story is about and why it would be of interest to their readers or viewers.

2. Hook them with a strong headline. A great headline will make a reporter sit up and take notice of your story, so make sure it‘s attentiongrabbing and accurately reflects the content of your story.

3. Make it personal. When pitching your story, it‘s important to make a personal connection with the reporter. Explain why you‘re passionate about the story, and why you think it would resonate with their audience.

4. Be prepared to answer questions. When you pitch your story, the reporter may have questions about it. Be prepared to answer them clearly and concisely, and have any additional information or supporting materials ready to provide if needed.

Baden Bower CEO

What's Your Story? How to Craft an Elevator Pitch for the Media

You know the drill. You‘re in an elevator and you have to make small talk with the person next to you.

But what if, instead of the usualWhat do you do?” question, you ask them, What‘s your story?”

This may sound like a weird question, but it‘s actually a great icebreaker.

And, more importantly, it‘s a great way to get to know someone‘s story. Think about it. Everyone has a story.

And everyone loves to talk about themselves. So, why not use this to your advantage?

As journalists ourselves, we’re always looking for stories.

And, more often than not, we find them in the most unlikely of places.

Like, in an elevator. So, the next time you‘re in an elevator, don‘t be afraid to ask someone,

What‘s your story?”

You never know, you might just find your next great story.

What's Your Story? How to Craft an Elevator Pitch for the Media

You know the drill. You‘re in an elevator and you have to make small talk with the person next to you.

But what if, instead of the usualWhat do you do?” question, you ask them, What‘s your story?”

This may sound like a weird question, but it‘s actually a great icebreaker.

And, more importantly, it‘s a great way to get to know someone‘s story. Think about it. Everyone has a story.

And everyone loves to talk about themselves. So, why not use this to your advantage?

As journalists ourselves, we’re always looking for stories.

And, more often than not, we find them in the most unlikely of places.

Like, in an elevator. So, the next time you‘re in an elevator, don‘t be afraid to ask someone,

What‘s your story?”

You never know, you might just find your next great story.

Baden Bower Publicist

3 Types of Pitches That Will Get You Media Coverage

1. TheI‘m So Humble Pitch

This is the pitch where you act like you‘re not even worth the media‘s time, let alone their coverage. You‘ll say things like,I‘m just a smalltime blogger, I don‘t deserve coverage from you guys.” Or,I‘m not even sure why you‘re considering covering my story, it‘s not that big of a deal.” The key with this pitch is to sound as unassuming and selfdeprecating as possible.

2. TheI‘m So Famous Pitch

This is the opposite of the first pitch, where you act like you‘re the biggest story out there and the media would be fools not to cover you. You‘ll drop names of all the big publications you‘ve been featured in, namedrop any famous friends or connections you have, and basically just brag about how awesome you are. The key here is to sound confident and like you‘re the only story worth covering.

3. TheI‘m So Desperate Pitch

This is the pitch where you basically beg the media to cover you. You‘ll say things like,Please, I‘m begging you, my story is so important and needs to be told!” orI‘ll do anything for coverage, just please help me!” This one can be tricky, because you don‘t want to sound too desperate, but you also want to make it clear that you really need the coverage.

Whichever pitch you choose, make sure you sound confident and like you know what you‘re talking about. The media loves a good story, so if you can sell them on yours, you‘re sure to get some coverage.

3 Types of Pitches That Will Get You Media Coverage

1. TheI‘m So Humble Pitch

This is the pitch where you act like you‘re not even worth the media‘s time, let alone their coverage. You‘ll say things like,I‘m just a smalltime blogger, I don‘t deserve coverage from you guys.” Or,I‘m not even sure why you‘re considering covering my story, it‘s not that big of a deal.” The key with this pitch is to sound as unassuming and selfdeprecating as possible.

2. TheI‘m So Famous Pitch

This is the opposite of the first pitch, where you act like you‘re the biggest story out there and the media would be fools not to cover you. You‘ll drop names of all the big publications you‘ve been featured in, namedrop any famous friends or connections you have, and basically just brag about how awesome you are. The key here is to sound confident and like you‘re the only story worth covering.

3. TheI‘m So Desperate Pitch

This is the pitch where you basically beg the media to cover you. You‘ll say things like,Please, I‘m begging you, my story is so important and needs to be told!” orI‘ll do anything for coverage, just please help me!” This one can be tricky, because you don‘t want to sound too desperate, but you also want to make it clear that you really need the coverage.

Whichever pitch you choose, make sure you sound confident and like you know what you‘re talking about. The media loves a good story, so if you can sell them on yours, you‘re sure to get some coverage.

Baden Bower Publicist

How to Make Your Media Pitch Stand Out

In today‘s age, it‘s all about getting noticed. And what better way to do that then by making your media pitch stand out? Here are some tips:

1. Be controversial.

2. Be different.

3. Be edgy.

4. Be bold.

5. Be creative.

6. Be unique.

7. Be yourself.

8. Be confident.

9. Be prepared.

10. Be persistent.

11. Be professional.

12. Be courteous.

13. Be patient.

14. Believe in your pitch.

15. And most importantly, have fun. 

If you follow these tips, you‘re sure to make your media pitch stand out from the rest. So go out there and make some waves.

How to Make Your Media Pitch Stand Out

In today‘s age, it‘s all about getting noticed. And what better way to do that then by making your media pitch stand out? Here are some tips:

1. Be controversial.

2. Be different.

3. Be edgy.

4. Be bold.

5. Be creative.

6. Be unique.

7. Be yourself.

8. Be confident.

9. Be prepared.

10. Be persistent.

11. Be professional.

12. Be courteous.

13. Be patient.

14. Believe in your pitch.

15. And most importantly, have fun. 

If you follow these tips, you‘re sure to make your media pitch stand out from the rest. So go out there and make some waves.

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