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Creating music is only one part of an artist’s journey. Getting the right audience to listen is just as important.
Streaming platforms dominate the industry, and competition keeps growing. Global streaming revenues hit $19.3 billion in 2023, showing how valuable digital music has become. Without the right publicity, even great songs can go unnoticed.
Music PR companies help artists gain exposure by securing media features, blog reviews, and playlist placements. This kind of promotion increases credibility and opens doors to bigger opportunities.
A strong music PR agency connects artists with influential platforms. Whether it’s a feature in Rolling Stone, a review on Pitchfork, or placement on a popular Spotify playlist, PR campaigns help artists reach the right people.
A recent survey conducted by Baden Bower found that 87% of independent artists and record labels consider hiring a music PR company essential for career growth.
The right promotion makes a significant difference in expanding an artist’s reach and increasing exposure.
To help artists find the best support, we’ve ranked the top music PR companies for 2025. These agencies deliver real results, helping musicians grow and thrive in today’s competitive industry.
Source: Statista
The Top 9 Music PR Companies in 2025
Choosing the right PR firm can help an artist gain exposure and secure media coverage. The best music PR companies connect musicians with journalists, influencers, and industry decision-makers. Here’s a detailed look at the top agencies making an impact in 2025.
1. Baden Bower
Baden Bower takes the uncertainty out of music PR by guaranteeing media coverage—or your money back. Their strong network includes outlets like Billboard Argentina, Rolling Stone UK, and E! News, helping musicians gain exposure across different platforms.
They go beyond traditional PR by also boosting artists’ presence on Spotify, SoundCloud, and YouTube.
Many musicians trust their guaranteed media placement model, which has led to increased streaming numbers, social media engagement, and industry recognition.
2. Girlie Action Media
Girlie Action Media has been a key player in alternative music PR since 1994, working with artists like They Might Be Giants and The Cure. They handle radio, print, and digital campaigns while also offering label services helping artists with manufacturing and distribution.
Their strong media connections create opportunities for features, live performances, and interviews across major platforms. They’ve also expanded into digital marketing and tour promotion, crafting tailored strategies to amplify each artist’s voice and boost ticket sales.
3. Big Hassle Media
Founded by PR veterans Jim Merlis and Ken Weinstein, Big Hassle Media blends structure with flexibility to create dynamic campaigns. They work with artists across all genres, from rock legends to classical musicians, ensuring broad industry reach.
Their small but experienced team fosters strong relationships with both artists and media. With a mix of personalized attention and large-scale impact, they help musicians gain meaningful press coverage and build lasting careers.
4. Riot Act Media
Riot Act Media creates tailored press campaigns for album releases, tours, and festival appearances. Their publicists work across multiple cities, helping musicians secure both regional and national media coverage.
Known as an arts and entertainment PR agency, the firm’s personalized strategies have made it a favorite among independent artists looking for meaningful publicity. With additional offerings like branding consultations and press release writing, they provide comprehensive support for artists looking to grow their careers.
5. Terrorbird Media
Terrorbird Media combines radio promotion, publicity, and digital marketing to maximize exposure for artists. They have secured top spots on college and specialty radio charts for artists like Clairo and Arlo Parks.
They also excel in media relations, securing coverage in outlets like The New York Times and NPR. Since 2006, their licensing division has placed indie music in commercials, video games, and TV, creating new revenue streams for artists.
6. Chart Room
Chart Room Media has run successful campaigns for Grammy-winning artists like Jimmy Page and Dr. John. Their expertise extends beyond individual musicians, working with corporate clients in publishing, digital rights, and music festivals.
Based in Brooklyn, they also support community initiatives like Gowanus Dredgers, an environmental nonprofit. Their commitment to both high-profile clients and grassroots efforts sets them apart in the PR world.
7. Promo Only
Since 1992, Promo Only has been helping artists with music and video distribution, radio promotion, and programming.
Since 1992, Promo Only has specialized in delivering new music to DJs, radio stations, and entertainment venues. Their distribution model ensures that independent artists get their music into the right hands.
The firm’s ability to connect artists with DJs, radio stations, and digital platforms has made them a trusted name in music PR agencies. Their six-week campaigns include email blasts, DJ servicing, and detailed performance reports to track success.
8. Global PR Pool
Global PR Pool focuses exclusively on electronic and dance music, making them a go-to resource for DJs, clubs, and radio stations in Australia, New Zealand, and Bali. Their deep industry ties ensure that tracks reach the right audience.
They actively manage releases instead of just distributing them, working closely with DJs and promoters to build momentum. Weekly reports keep clients updated on club rotation, helping artists see how their music performs in real-world settings.
9. Infectious PR
Since 2009, Infectious PR has helped artists break into the global music scene. Their team has worked on campaigns for stars like Lizzo, Beyoncé, and Purple Disco Machine, securing high-profile media coverage.
With strong connections to outlets like BBC, Billboard, and Spotify, they provide independent musicians with major exposure. They’ve also played a key role in launching labels and guiding albums to massive streaming success.
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How to Choose the Best Music PR Company for Your Career
Selecting a music PR company can shape an artist’s success. The right team connects musicians with the media, builds credibility, and creates opportunities.
Many music PR agencies exist, but choosing one that fits an artist’s style and goals is essential.
1. Industry Experience
A PR firm familiar with an artist’s genre will deliver better results. Agencies working with pop artists may not be the best fit for hip-hop or rock musicians. A strong PR company tailors its media placement strategy to match an artist’s audience.
A company with broad experience can adapt to different music styles. Before signing a contract, ask about the agency’s history with similar artists and their success in placing features in genre-specific outlets.
2. Media Connections
Getting featured in major publications boosts an artist’s reputation. A well-connected PR agency has relationships with music blogs, magazines, and digital platforms.
Baden Bower has helped artists gain media coverage in Forbes, Rolling Stone, and major news outlets.
High-profile placements like these create visibility and attract industry attention. When considering a PR agency, ask:
- Which media outlets have they worked with?
- Can they show examples of past placements?
- How do they pitch stories to secure coverage?
A PR company should provide clear answers and evidence of success.
3. Proven Track Record
A PR firm should have case studies, testimonials, or data that show its impact. Success in past campaigns is a sign of reliability.
Baden Bower has secured top-tier media placements, helping artists get an article written about them in well-known publications. Reliable agencies create compelling stories that attract media attention.
When evaluating PR companies, look for proof of results. Do they work with independent artists or only those backed by labels? A strong track record shows their ability to help artists at different career stages.
4. Customization
Generic PR campaigns rarely work. A strong PR firm takes time to understand an artist’s brand and develop a unique strategy.
Whether the focus is on media placement, playlist features, or brand partnerships, their team creates campaigns that match specific goals. A PR company should be able to:
- Develop a strategy tailored to an artist’s audience
- Target publications and blogs that fit the artist’s style
- Offer consultation sessions to refine PR goals
A PR firm that sends the same press release to every outlet may not be the right choice.
5. Budget & ROI
PR requires an investment, but when done right, it provides long-term benefits. Many artists dedicate part of their marketing budget to PR services.
In 2023, artists with over 10,000 followers spent an average of $14,000 annually on music marketing and set aside about 30 hours per month for promotional efforts.
Before hiring a PR agency, consider:
- Pricing Transparency: Are the costs clearly outlined?
- Deliverables: Do they guarantee media coverage?
- Timeframe: PR takes time. Overnight success promises are unrealistic.
An effective PR company will be clear about expectations and outcomes.
6. Making the Right Choice
Choosing a PR company affects an artist’s visibility and credibility. Ask these questions before making a decision:
Do they have experience in my genre?
- Can they get an article written about me in respected outlets?
- Do they have a strong track record?
- Do they create personalized PR plans?
- Is their pricing fair and transparent?
A great PR agency does more than send press releases. It strengthens an artist’s brand, increases exposure, and builds connections.
Pro Tip: Before signing with a PR agency, request case studies or past client success stories to gauge their effectiveness.
The Benefits of Working with a Music PR Agency
Getting your music in front of the right audience can be challenging. Music PR companies help artists gain recognition by increasing media coverage, improving branding, boosting streaming numbers, and securing performance opportunities. Working with music PR agencies can make a significant difference in an artist’s career.
1. Get Featured in Major Media Outlets
A strong PR campaign helps artists appear in well-known music blogs, online magazines, and major news platforms. Media coverage increases visibility, builds credibility, and attracts new listeners.
Independent artists who secure features in Rolling Stone or Billboard often see a surge in streams and industry interest.
PR companies for music artists have connections that make these placements possible, giving musicians a better chance at success.
2. Build a Strong and Recognizable Brand
A well-managed PR campaign helps shape how an artist is perceived. Clear messaging and consistent media coverage create a professional image that resonates with fans and industry professionals alike.
Successful artists maintain a strong identity that supports their music. Music PR agencies assist with interview preparation, press releases, and social media strategies to enhance public perception.
3. Increase Playlist & Streaming Growth
Playlist placements drive streaming numbers, helping artists reach new audiences. Music promotion companies specialize in pitching songs to Spotify editorial playlists, Apple Music, and YouTube Music recommendations.
Higher streaming numbers increase revenue, expand fanbases, and attract industry attention. Without PR support, getting music on major playlists can be difficult.
4. Secure More Gigs and Festival Opportunities
Booking agents and festival organizers prioritize artists with media recognition and a strong online presence. More press coverage means a higher chance of getting booked for major events.
Artists who work with the best music PR companies often receive better performance slots, higher-profile collaborations, and more invitations to industry showcases. A professional PR campaign helps musicians stand out.
5. Connect with Industry Decision-Makers
Beyond press and streaming growth, PR companies for music introduce artists to label executives, producers, and playlist curators.
Strong industry relationships create new opportunities for collaborations, record deals, and exposure.
Networking plays a key role in the music industry. PR agencies open doors that independent artists may struggle to access on their own.
Why Music PR is a Smart Investment
Hiring a PR agency provides benefits that extend beyond publicity. Music PR agencies help increase media exposure, improve branding, boost streaming numbers, and open industry connections.
For artists serious about expanding their reach, working with PR companies for music artists can lead to lasting success.
Pro Tip: Treat PR as a long-term investment rather than a one-time expense—consistent exposure builds lasting credibility.
Get Your Music Featured Next
Talk to us now and turn your next release into the headline everyone’s talking about.
Invest in the Best Music PR Company for Your Success
Getting noticed in the music industry takes more than talent. Strong publicity helps artists get featured in Forbes, secure media coverage, and increase their audience.
Without promotion, even great music can go unheard. Music PR companies connect artists with media outlets, playlist curators, and industry professionals to boost their visibility.
Baden Bower ranks among the best for artists looking to grow their reach. Their PR services help musicians gain recognition in major publications and increase their credibility.
With guaranteed media placements and a history of delivering results, they provide the tools artists need to expand their presence.
PR is a long-term investment that opens doors to new opportunities. Ready to gain the recognition your music deserves? Contact Baden Bower today and start building your audience.
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