GET IN FORBES

Forbes stands as one of the world’s most influential business media platforms, offering unparalleled benefits for brands and individuals seeking to enhance their visibility, credibility, and market reach. The publication’s combination of massive global readership, exceptional domain authority, targeted high-value demographics, and strong financial performance creates a compelling value proposition for organizations pursuing strategic media coverage. With over 150 million monthly visitors, a Domain Authority score of 94, and an audience comprising influential business leaders, entrepreneurs, and high-net-worth individuals, Forbes provides a unique platform for establishing thought leadership and driving business outcomes.

Digital Reach and Traffic Performance

Forbes commands an extraordinary digital presence that positions it among the most visited business publications globally. The platform attracts over 150 million monthly visitors on its digital ecosystem, with an impressive 99% of traffic originating from organic search results. Recent traffic analytics demonstrate substantial engagement levels, with Forbes.com receiving 108.36 million visits in April 2025, though this represented a 32.48% decrease from March traffic volumes. The website maintains strong user engagement metrics with an average session duration of 5 minutes and 7 seconds, and users typically view 1.85 pages per visit.

Forbes’ traffic distribution reveals its global appeal while maintaining strong domestic market penetration. Approximately 67.34% of visitors originate from the United States, with significant international audiences from the United Kingdom, Canada, India, and Australia. This geographic diversification provides brands with opportunities to reach both domestic and international markets through a single publication platform.

The publication’s mobile traffic represents a significant portion of total engagement. As early as 2013, 30% of visits came from mobile devices, a figure that has likely grown substantially given mobile usage trends. Mobile optimization ensures that Forbes content reaches audiences across all device types, maximizing exposure potential for featured brands and individuals.

Search Engine Authority and SEO Value

Forbes maintains exceptional search engine optimization performance that translates into significant value for featured brands and individuals. The publication boasts a Domain Authority score of 94, placing it among the highest-ranking websites globally for SEO purposes. This exceptional domain authority directly benefits any content published on the platform, as it inherits the site’s search engine credibility and ranking potential.

The website demonstrates remarkable search engine performance with 2.2 million ranking keywords and 1.5 million linking root domains. These metrics indicate that Forbes content enjoys extensive organic search visibility and benefits from a vast network of authoritative backlinks. For brands and individuals featured in Forbes articles, this translates into enhanced online visibility and improved search engine rankings for their own digital properties.

Forbes’ organic search traffic represents a substantial 56.01 million monthly visits, demonstrating the platform’s ability to attract audiences through search engines rather than relying solely on direct traffic or social media referrals. This organic reach ensures that Forbes content, including coverage of featured brands and individuals, enjoys sustained visibility long after initial publication.

Audience Demographics and Market Targeting

Forbes has strategically positioned itself to attract six core audience segments that represent high-value targets for most brands: Business & Tech Decision Makers, High-Net-Worth Investors & Buyers, Business Owners, CxOs, Women, and Under 30s. This demographic composition creates exceptional value for organizations seeking to reach influential decision-makers and affluent consumers.

The publication’s audience demonstrates impressive purchasing power and influence. Notably, 88% of CxOs report that Forbes influences the products and services they purchase for their companies, while 93% of high-net-worth individuals state that Forbes plays a role in shaping their opinions on markets, investment, and the global economy. These statistics underscore the platform’s capacity to drive real business outcomes for featured brands.

Forbes’ gender distribution shows a balanced audience composition of 55.46% male and 44.54% female readers. The largest age demographic consists of 25-34 year-olds, representing a prime professional audience with significant earning potential and decision-making authority. This demographic profile aligns perfectly with the target markets of most B2B and premium B2C brands.

The publication attracts over 2,400 global reporters and ranks as a top 50 website in the United States, with a 60/40 split between domestic and international traffic. This global reach combined with local market penetration provides brands with comprehensive audience coverage across key markets.

Competitive Market Position

Forbes maintains a strong competitive position within the business media landscape, though it faces significant competition from other major publications. Recent ComScore data indicates that Forbes ranked as the fourth-largest business news website with 47.3 million unique visitors, though this represented a 17% decline from previous periods. Competitors including Yahoo Finance, CNBC, and Dow Jones demonstrate the competitive nature of the business media market.

Despite competitive pressures, Forbes continues to outperform many traditional business publications in digital engagement and audience development. The publication’s focus on entrepreneurs, innovation, and wealth creation differentiates it from more traditional financial news outlets, creating unique value for brands seeking to associate with growth-oriented business narratives.