• Guaranteed Publications
    • All Publications
    • Regional Publications
      • USA Publications
      • UK Publications
      • Middle East Publications
      • Australian Publications
      • Indian Publications
      • African Publications
  • Pricing
    • Retainer Plans
    • One-Offs
      • Credibility Amplifier
      • Brand Amplifier
      • Fashion Amplifier
      • Media Monopoly
      • Bower Buzz
  • FAQs
  • Case Studies
    • Global Recognition Awards
    • BruntWork
    • EB1a & O-1 Visas
  • Company
    • About Us
    • How We’re Different
    • Our Team
    • Promote Us
    • Press
  • Guaranteed Publications
    • All Publications
    • Regional Publications
      • USA Publications
      • UK Publications
      • Middle East Publications
      • Australian Publications
      • Indian Publications
      • African Publications
  • Pricing
    • Retainer Plans
    • One-Offs
      • Credibility Amplifier
      • Brand Amplifier
      • Fashion Amplifier
      • Media Monopoly
      • Bower Buzz
  • FAQs
  • Case Studies
    • Global Recognition Awards
    • BruntWork
    • EB1a & O-1 Visas
  • Company
    • About Us
    • How We’re Different
    • Our Team
    • Promote Us
    • Press
Contact Us
  • Guaranteed Publications
    • All Publications
    • Regional Publications
      • USA Publications
      • UK Publications
      • Middle East Publications
      • Australian Publications
      • Indian Publications
      • African Publications
  • Pricing
    • Retainer Plans
    • One-Offs
      • Credibility Amplifier
      • Brand Amplifier
      • Fashion Amplifier
      • Media Monopoly
      • Bower Buzz
  • FAQs
  • Case Studies
    • Global Recognition Awards
    • BruntWork
    • EB1a & O-1 Visas
  • Company
    • About Us
    • How We’re Different
    • Our Team
    • Promote Us
    • Press
  • Guaranteed Publications
    • All Publications
    • Regional Publications
      • USA Publications
      • UK Publications
      • Middle East Publications
      • Australian Publications
      • Indian Publications
      • African Publications
  • Pricing
    • Retainer Plans
    • One-Offs
      • Credibility Amplifier
      • Brand Amplifier
      • Fashion Amplifier
      • Media Monopoly
      • Bower Buzz
  • FAQs
  • Case Studies
    • Global Recognition Awards
    • BruntWork
    • EB1a & O-1 Visas
  • Company
    • About Us
    • How We’re Different
    • Our Team
    • Promote Us
    • Press
Contact Us

How To Write a Press Release?

Baden Bower's Missive on How To Write An Effective Press Release

How to write a press release?

The first step is to understand what a press release is. A press release is a short, compelling news story that announces something newsworthy. A press release should be one to two pages long and contain the following:
 
1. A catchy headline
2. A brief summary of the news
3. The who, what, when, where and why of the story
4. Additional information and quotes
5. A call to action or contact information
 
Here are some tips for writing a great press release:
 
1. Keep it short and to the point
2. Write in a journalistic style
3. Use active voice
4. Use quotes sparingly
5. Use simple language
6. Focus on the newsworthy aspects of your story
7. Make sure all the elements of a great news story are included
8. Proofread your work
 
When publicists write press releases, they use a specific format that includes a headline, a sub-headline, a dateline, and the body. The body of the press release should be about one to two paragraphs and should include the who, what, when, where, and why of the story. The press release should also include a quote from either the publicist or the client.
 
When it comes to writing press releases, publicists have to be careful not to come across as too serious. After all, the point of a press release is to get media attention, and the media is always looking for a good story. That‘s why many publicists have taken to writing press releases in a more light–hearted, even humorous tone. It‘s a way to stand out in a crowded field, and it can often be more effective in getting media attention. Of course, not every story is suitable for a funny press release. But for those that are, it can be a great way to get the attention of the media – and the public.
 
There is no one formula for writing a press release, but there are some essential elements that should be included. The following tips will help you write a press release that packs a punch:
 
1. Keep it newsworthy: A press release should be newsworthy, meaning it should be interesting and timely. If your release isn’t interesting, no one will read it.
 
2. Make it short and sweet: A press release should be short and to the point. No one wants to read a long, drawn-out release.
 
3. Write in a journalistic style: A press release should be written in a journalistic style, meaning it should be objective and free of any promotional language.
 
4. Use quotes: A press release should include quotes from key people involved in the story. These quotes will add credibility to your release and make it more interesting to read.
 
5. Include a catchy headline: A headline is crucial to a press release. It should be catchy and accurately reflect the content of the release.
 
6. Use proper grammar and punctuation: A press release should be well-written and free of any grammatical or punctuation errors.
 
7. Distribute your release: Once you‘ve written your press release, you need to get it out there. The best way to do this is to distribute it through a press release distribution service.
Publicity Industries
  • Industries We Service
    • Reputation Management Services
    • Public Relations for Hotels
    • Luxury & Lifestyle PR Agency
    • Crypto Publicity Services
    • Fashion PR
    • PR for Small Businesses
    • Guest Post Agency
    • Fintech PR Agency
    • B2B PR Agency
    • Financial PR Agency
    • Tech PR Agency for Startups
    • Music PR Agency
    • Consumer Tech PR Agency
    • Health & Medtech PR Agency
    • Retail PR Agency
    • Book Publicity Services
    • Arts & Entertainment PR Agency
    • PR Agency for Sports and Athletes
    • PR For Real Estate Agencies
    • PR Agency For Healthcare Institutions
    • Food & Beverage PR Agency
    • Blockchain PR Agency
    • Drinks PR Agency
  • EB-1A, O-1 & Green Card Publicity
  • O-1 Visa Publicity
Support & Help
  • Frequently Asked Questions
  • Pausing Your Membership
  • Cancelling Your Membership
  • Frequently Asked Questions
  • Pausing Your Membership
  • Cancelling Your Membership
Services
  • EB-1A, O-1 & Green Card Publicity
    • Publicity Requirements For O-1 Visa
    • UK’s Global Talent Visa
  • Get Featured in Publications
    • Get in Forbes
    • Get In Vogue Magazine
    • Get in Entrepreneur Magazine
    • Get in Business Insider
    • Get in Elle Magazine
    • Get Featured in INC
    • Get in The Guardian
    • Get in GQ Magazine
    • Get in Huffington Post
    • Get in Glamour Magazine
    • Get in the Wall Street Journal
    • Get Published in Marie Claire
    • Get Featured in Rolling Stone Magazine
    • Get Featured in L’Officiel
    • Get in Fast Company
    • Get Published in Esquire
    • Get Published in CoinDesk
    • Get Featured in Cosmopolitan Magazine
    • Get Featured in Billboard
    • Get Published in Mashable
    • Get in Google News
    • Get Published in VentureBeat
    • Get Published in Vanity Fair
    • Get Published in Maxim
    • Get Published in the Saudi Gazette
    • Get Published in TechCrunch
    • Get Published in Grazia
    • Get Published in Men’s Health
    • Get Published in Robb Report
    • Get Published in Harper’s Bazaar
    • Get Published in Variety
    • Get in Yahoo
  • EB-1A, O-1 & Green Card Publicity
    • Publicity Requirements For O-1 Visa
    • UK’s Global Talent Visa
  • Get Featured in Publications
    • Get in Forbes
    • Get In Vogue Magazine
    • Get in Entrepreneur Magazine
    • Get in Business Insider
    • Get in Elle Magazine
    • Get Featured in INC
    • Get in The Guardian
    • Get in GQ Magazine
    • Get in Huffington Post
    • Get in Glamour Magazine
    • Get in the Wall Street Journal
    • Get Published in Marie Claire
    • Get Featured in Rolling Stone Magazine
    • Get Featured in L’Officiel
    • Get in Fast Company
    • Get Published in Esquire
    • Get Published in CoinDesk
    • Get Featured in Cosmopolitan Magazine
    • Get Featured in Billboard
    • Get Published in Mashable
    • Get in Google News
    • Get Published in VentureBeat
    • Get Published in Vanity Fair
    • Get Published in Maxim
    • Get Published in the Saudi Gazette
    • Get Published in TechCrunch
    • Get Published in Grazia
    • Get Published in Men’s Health
    • Get Published in Robb Report
    • Get Published in Harper’s Bazaar
    • Get Published in Variety
    • Get in Yahoo
Blog
  • Guides & Resources
    • The 2025 List of Top Public Relations Firms in New York
    • How to Get Featured in Vogue: A 2025 Complete Guide
    • Get Featured In Publications
    • Get Articles Written About You
  • The Top 13 PR Agencies for Startups (2025 Analysis)
  • Best Crypto PR Agencies
    • Top NFT PR & Marketing Agencies
  • Guides & Resources
    • The 2025 List of Top Public Relations Firms in New York
    • How to Get Featured in Vogue: A 2025 Complete Guide
    • Get Featured In Publications
    • Get Articles Written About You
  • The Top 13 PR Agencies for Startups (2025 Analysis)
  • Best Crypto PR Agencies
    • Top NFT PR & Marketing Agencies
Reviews
  • Clutch
  • G2
  • Reviews.io
  • Review Rumble 2025
  • TrustPilot
  • Servicios de publicidad y relaciones públicas garantizados
  • Clutch
  • G2
  • Reviews.io
  • Review Rumble 2025
  • TrustPilot
  • Servicios de publicidad y relaciones públicas garantizados
Service pages
  • EB-1A, O-1 & Green Card Publicity
  • Get Published In Forbes Magazine
  • Get Featured in L’Officiel
  • Get Featured in Rolling Stone Magazine
  • Get In Vogue Magazine
  • EB-1A, O-1 & Green Card Publicity
  • Get Published In Forbes Magazine
  • Get Featured in L’Officiel
  • Get Featured in Rolling Stone Magazine
  • Get In Vogue Magazine
Blog
  • Get In Vogue Magazine
  • EB-1A, O-1 & Green Card Publicity
  • Get In Vogue Magazine
  • EB-1A, O-1 & Green Card Publicity
Info
  • Pricing
  • Pricing
Facebook X-twitter Instagram Youtube Linkedin Mail-bulk Tiktok Whatsapp

Owned by Review Rumble Ltd. Network: Jacob Marley;   Reviewrumble.com

DMCA.com Protection Status

USA

433 Broadway
New York, NY 10013
United States

US: +1 (973) 321-4562

UK

86 Devonshire Street
London W1G 7JL
United Kingdom

UK: +44 77 0010 4597

Australia

1 Bulkara Road
Bellevue Hill NSW 2023
Australia

Australia: +61 483 961 160

BVI

4203 Rough Point, 
Mount Healthy, Tortola
British Virgin Islands, VG1110

UAE

69 شارع جَبَل المَرْفَأ Al Mushrif
Abu Dhabi
United Arab Emirates

  • © 2025 BadenBower
  • Jobs & Careers
  • Privacy Policy
  • Terms & Conditions
  • Truth About Baden Bower
  • Is Baden Bower Worth The Hype?