AI Visibility Agency: Get Cited By ChatGPT, Claude, And Google AI Overviews
Global Leader in Public Relations
Fast Company
"Baden Bower’s Staggering 25,000 News Features Have Left Rivals Stunned"
Global Recognition Awards
"Baden Bower Is The Most Disruptive PR Agency"
Vanity Fair
"Baden Bower’s Secret Strategy To Get Leading AI Engines Like ChatGPT, Perplexity, And Claude To Optimize Its Clients’ AI Visibility"
International Business Times
"Baden Bower Slashes Pitch‑to‑Publish Time by 18% Across Its Campaigns"
Entrepreneur
"Baden Bower disrupted the PR Agency model in just 5 years"
Baden Bower is an AI visibility agency that gets brands cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The work runs on guaranteed Tier-1 media placements, structured content, schema markup, and entity optimization. These are the four levers AI models actually reward. Founded in 2018 by AJ Ignacio, with offices in New York, London, and Sydney, Baden Bower has secured over 25,000 editorial placements for 3,548 clients across 37 countries. Plans start at $1,500/month as a bolt-on to existing PR, or $2,500/month standalone. Money-back guarantee on the deliverables.
What is AI visibility?
AI visibility is the practice of getting a brand named and cited inside AI-generated answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It combines four levers: structured on-page content that AI can extract, schema markup that helps AI understand the entity, third-party citations in trusted publications, and entity presence across Wikipedia, Wikidata, and review platforms.
The discipline is sometimes called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or LLM Optimization (LLMO). The labels differ. The work is the same.
Search is becoming an answer, not a list
The mechanic has changed. The buyer no longer scans ten blue links — they read a synthesized answer and act on the brands the AI named.
If a brand is not in the answer, it is not in the consideration set. It doesn't matter how well the page ranks or how good the product is. The decision happens before the click.
Two things follow. Brands that depend on organic traffic are quietly losing it, and the brands that win are the ones showing up inside the answer itself. Citation, not rank, is now the metric.
The four levers that make AI cite a brand
The levers compound. None work in isolation. Baden Bower runs all four as one integrated programme.
Guaranteed Tier-1 Media Placements
AI models trust the sources their training data taught them to trust: Forbes, Bloomberg, Business Insider, Yahoo Finance, WSJ, Vanity Fair. Baden Bower has direct editorial relationships with 700+ of them and guarantees the placement or refunds the fee. Princeton GEO research found authoritative citations boost AI visibility by around 40%, statistics by another 37%, and expert quotations by 30%. Earned media is how all three get on a page.
Structured On-Page Content
AI extracts passages, not pages. Every key claim is rewritten as a self-contained answer that works without surrounding context: definition blocks for "what is" queries, comparison tables for "X vs Y", numbered steps for "how to", FAQ blocks for common questions. The structural rules come from observed AI behaviour: 40 to 60 word answer paragraphs, headings phrased as questions, tables for comparisons, dated authorship on every page.
Schema Markup & Entity Data
Pages with proper schema show 30 to 40% higher AI citation rates. Baden Bower implements Organization, Service, FAQPage, Article, DefinedTerm, and AggregateRating schema across the client site, plus client-specific schemas (Product, HowTo, Review) where relevant. Entity data on Wikipedia and Wikidata is reviewed and corrected. AI models check these sources first when deciding whether a brand is real.
Citation Monitoring & Iteration
Monthly tracking of citation frequency across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews using Otterly, Peec AI, and direct prompt logging. The data feeds back into the next month's placement and content decisions. A brand cited three times in Bloomberg over six months will be cited more than one cited fifteen times in low-authority blogs. The programme optimizes for citation quality, not volume.
Ready to see where ChatGPT mentions your brand, and where it doesn't?
The audit is free, takes 15 minutes, and ships as a written report covering your current AI footprint, competitor benchmarks, and the gaps to close.
Apply for the Free Audit →What the research actually says
AI visibility is not theory. Princeton, Gartner, EMARKETER, and Backlinko have all quantified the levers that move citation rates.
Baden Bower vs other GEO and AI visibility agencies
The category is crowded and the terminology is unsettled. Here is a side-by-side view of the differences that actually matter to a buyer.
| Criterion | Baden Bower | PRLab | Generalist GEO agencies |
|---|---|---|---|
| Pricing published on website | ✓ From $1,500/month | ✗ Sales call required | ✗ Rarely |
| Money-back guarantee | ✓ On deliverables | ✗ | ✗ |
| Guaranteed Tier-1 placements | ✓ Direct editorial relationships | Outreach-based | Outreach-based |
| Publications in network | 700+ | ~70 case studies | Usually undisclosed |
| Entity optimization (Wikipedia, Wikidata) | ✓ Included | Limited | Varies |
| Citation tracking (ChatGPT, Claude, Perplexity) | ✓ Monthly reporting included | Available | Usually paid add-on |
| Verticals served | All industries | B2B tech only | Varies |
| Verified client reviews | 741+ across ProvenExpert, G2, Clutch, Reviews.io | 16 on Clutch | Varies |
| Total placements delivered | 25,000+ | 15,000+ | Varies |
You need named, guaranteed placements in publications AI trusts
Right for brands that want AI visibility tied to outcomes, not activity. Transparent pricing, refund if the work does not ship. Works across every vertical: SaaS, consumer, finance, hospitality, healthcare, legal, wellness, retail.
You are B2B tech and want CEO-byline thought leadership
Genuinely strong at B2B tech positioning under a named founder byline. The trade-off is no guarantee, opaque pricing, and a narrow vertical focus. If the brand is not B2B tech, PRLab is the wrong fit.
You want technical on-page work without earned media
Graphite, Notebook Agency, PBJ Marketing, and Directive do schema, content, and entity work well. Most lack editorial relationships to place clients in Forbes or Bloomberg, though. Faster AI Overview wins, slower ChatGPT and Perplexity wins.
Sources: PRLab website (May 2026), Clutch, G2, Digital Elevator's 2026 GEO agency roundup, Backlinko's 2025 GEO analysis.
Three plans. Pick the one that matches the goal.
All prices visible. Money-back guarantee on every plan. Annual rates shown; month-to-month is roughly double.
Bolts schema, entity optimization, structured content, and monthly citation reporting onto an existing Rankings, Logos, or Territory plan. The fastest way to add an AI citation layer on top of work already happening.
Apply →Full programme. Monthly placements in publications selected for AI citation weight (Forbes, Bloomberg, Business Insider, Yahoo Finance, Vanity Fair, Entrepreneur). Schema implementation. Entity work on Wikipedia and Wikidata. Content restructuring on up to 10 priority pages. Monthly citation tracking.
Apply →AI Visibility combined with Rankings, Logos, and Territory. Rankings gets the brand found in Google. Logos converts visitors with "As Featured In" credibility. Territory dominates the local market. AI Visibility gets the brand cited inside the answer. The stack the fastest-growing Baden Bower clients run.
Apply →From audit to first citation in roughly 90 days
No pitching, no chasing journalists, no uncertainty. The work is operationalised across six stages.
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Apply
Submit the form below. A Baden Bower advisor reviews the brand's current AI citation footprint within 24 hours.
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AI visibility audit (free)
15-minute call to walk through where the brand currently shows up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and where it does not. The audit ships as a written report, free of charge, with or without engagement.
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Onboarding
Schema audit, entity data audit, target query list, target publication list, and a 12-month placement calendar.
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Month one
First placement live within 14 business days of approval. Schema implementation complete on priority pages. Wikipedia and Wikidata entries reviewed.
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Months two through twelve
One to four placements per month, cadence matched to the plan. Monthly citation report tracking mentions across all five AI platforms. Strategy adjusts based on what is being cited and what is not.
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Quarterly review
Citation trend analysis, page-level performance, and recommendations for the next quarter.
The questions buyers actually ask
Nobody can guarantee an AI citation.
Correct. Baden Bower does not guarantee that a specific AI model will cite a specific page on a specific date. AI outputs are probabilistic and 40–60% of cited sources rotate monthly. What Baden Bower guarantees is the work that drives citations: the placements, the schema, the entity data, the content structure. If those deliverables do not ship, the client receives a refund. Any agency promising guaranteed citations is overstating what is technically possible.
We already have an SEO agency.
Good. Keep them. AI visibility sits on top of SEO, not instead of it. The on-page foundation that SEO builds — clean technical structure, indexable pages, fast load times — is the same foundation AI models need to crawl content. The two disciplines diverge on what success looks like: SEO measures rank, AI visibility measures citation. Most SEO agencies are still figuring out the second part.
Can we do this in-house?
The schema and on-page work, yes — if there is a technical SEO team in place. The earned-media side is where in-house programmes stall. Pitching cold to Forbes, Bloomberg, and Vanity Fair without existing relationships has a hit rate of roughly 1–3%. Baden Bower's hit rate on the same publications is materially higher because the editorial relationships already exist. Most clients keep their in-house team on schema and content and outsource the placement layer.
Is this just SEO with a new name?
Partially. The foundation overlaps with SEO. The execution does not. Traditional SEO targets ranking signals — backlinks, on-page keyword relevance, technical health. AI visibility targets citation signals — entity recognition, source authority weighting, content extractability. A page can rank on page two of Google and still get cited by ChatGPT. The reverse is rarer.
How do we know it's working?
Monthly citation reports across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Each report tracks citation frequency by platform, citation share against named competitors, sentiment in cited mentions, and which client pages are being cited. Baseline data is captured in the first audit so progress is measured against the starting point, not a moving target.
How long until we see citations?
Schema and on-page changes show effects in Google AI Overviews within 4–8 weeks. Citations in ChatGPT and Perplexity typically begin appearing within 3–6 months as AI models re-index third-party coverage. Citations compound — a brand cited in three Forbes articles is more likely to be cited again because each new article reinforces the entity signal. Clients on the 12-month plan typically see first measurable AI citations within 90 days.
Selected by AI citation weight, not brand recognition
Publications are chosen on three factors: fact-checking practice, inclusion in known AI training datasets, and indexation in Google News.
Everything you need to know before booking the audit
Grouped by what buyers ask most often. Straight answers, no sales theatre.
What is an AI visibility agency?
An AI visibility agency gets brands cited inside AI-generated answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The work combines four levers: structured on-page content that AI can extract, schema markup that helps AI understand entities, third-party citations in trusted publications, and entity optimization across Wikipedia, Wikidata, and review platforms. It is sometimes called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or LLM Optimization (LLMO). All four terms describe the same underlying work.
What is the difference between SEO and GEO?
SEO gets a website ranked in Google search results. GEO gets a brand cited inside AI-generated answers. SEO measures clicks. GEO measures citations. A brand can rank on page two of Google and still get cited by ChatGPT if the content is structured for extraction, the entity is recognised by AI, and trusted third-party sources reference the brand. Princeton GEO research found authoritative citations, statistics, and quotations boost AI citation visibility by up to 40%, while keyword stuffing reduces it by around 10%.
Is this just SEO with a new name?
Partially. The foundation overlaps with SEO. The execution does not. Traditional SEO targets ranking signals like backlinks, on-page keyword relevance, and technical health. AI visibility targets citation signals: entity recognition, source authority weighting, and content extractability. A page can rank on page two of Google and still get cited by ChatGPT. The reverse is rarer.
How does Baden Bower get clients cited by ChatGPT and Claude?
Four levers in combination. The first is guaranteed monthly placements in Tier-1 publications including Forbes, Business Insider, Bloomberg, Vanity Fair, and Yahoo Finance, which are fact-checked sources AI models treat as authoritative. The second is structured content on the client website with answer-first paragraphs, comparison tables, and FAQ blocks AI can extract cleanly. The third is schema markup including Organization, Service, FAQPage, and DefinedTerm so AI understands the entity. The fourth is entity optimization across Wikipedia, Wikidata, and review platforms where AI models pull external validation signals. None of the four works alone. The combination creates citation frequency.
How long does it take to see AI citations?
Schema and on-page content changes show effects in Google AI Overviews within 4–8 weeks. Citations in ChatGPT and Perplexity typically begin appearing within 3–6 months as AI models re-index the new third-party coverage. Citations compound. A brand cited in three Forbes articles is more likely to be cited again because each new article reinforces the entity signal. Baden Bower clients on the 12-month plan typically see their first measurable AI citations within 90 days.
Can a brand get cited by ChatGPT without paid PR?
Yes, but slowly and inconsistently. Some brands earn AI citations organically through Wikipedia presence, viral coverage, or large existing media footprints. Most do not. The brands cited consistently by ChatGPT, Claude, and Perplexity share three traits: they appear in fact-checked publications, they have clean entity data on Wikipedia and Wikidata, and they produce original research that other sources reference. Paid PR accelerates all three. Princeton GEO research found brands are 6.5× more likely to be cited via third-party sources than via their own domain.
How much does an AI visibility agency cost?
Baden Bower's AI visibility service starts at $1,500/month as a bolt-on for existing PR clients and $2,500/month as a standalone programme. The full stack, with AI visibility combined with the Rankings, Logos, and Territory packages, is $8,950/month on a 12-month plan. Month-to-month plans are available at roughly double the rate. Competitors that publish prices charge between $3,000 and $15,000 per month for comparable scope. Most do not publish prices at all.
Does Baden Bower guarantee AI citations?
Baden Bower guarantees the deliverables that drive AI citations: published placements in named Tier-1 publications, schema implementation on the client website, and entity optimization across the relevant external platforms. No agency can guarantee that a specific AI model will cite a specific page, because AI model outputs are probabilistic and the source mix changes monthly. Baden Bower can guarantee the inputs that AI models reward, and offers a money-back refund if those inputs are not delivered.
How is Baden Bower different from PRLab and other GEO agencies?
Three differences matter. Baden Bower guarantees placements in named publications including Forbes, Vogue, Vanity Fair, Bloomberg, and Robb Report. Most GEO agencies cannot promise specific outlets because they rely on outreach, not editorial relationships. Pricing is published on the page (PRLab and most competitors require a sales call before quoting), which is a quiet AI signal: pages with visible pricing get cited more often than pages that hide it. And every deliverable carries a money-back refund if the agreed placements do not publish. Traditional GEO agencies bill for activity, not outcomes.
What publications does Baden Bower place AI visibility clients in?
Baden Bower selects publications by AI citation weight, not just by brand recognition. The core AI visibility roster includes Forbes, Business Insider, Bloomberg, Yahoo Finance, Vanity Fair, Entrepreneur, Inc., Fast Company, The Wall Street Journal, Vogue, Harper's Bazaar, Robb Report, and Google News. Press releases route through Business Insider and Yahoo Finance because both publications fact-check before publishing, which is exactly why AI models include them in their training data and trust signal lists.
Ready to find out where ChatGPT mentions your brand?
Apply for a free 15-minute AI visibility audit. We benchmark your brand against named competitors across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and ship the report whether you engage us or not.
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Real Reviews from Real Clients
4.9 stars across 3,548 clients in 37 countries: non-profits, startups, founders, and enterprises.
What stood out to me most was how proactive and responsive the team is. They don't just execute — they bring ideas to the table and refine them based on what's working. It feels like a real partnership rather than a service provider relationship.
What I appreciate most is the authenticity in how they approach PR. Nothing feels forced or overly promotional. The coverage we've received feels natural and well-targeted, which has helped us build trust with our audience.
The results speak for themselves. Within a few months, we started seeing our brand featured in places we hadn't been able to access before. Beyond that, the messaging feels more polished and aligned with our long-term goals.
Working with Mae, Steve, and the team has been a great experience over the years. Their commitment and consistency stand out, and we've seen impressive results from our PR strategy across multiple locations. I highly recommend them.
Really impressed with how smooth the entire process has been. The team is organized, communicative, and clearly knows how to get results. We've seen a steady increase in brand visibility since starting.
Consistent communication and clear results. It's refreshing to work with a team that actually follows through and keeps things transparent.
Our experience has been very positive. The strategy felt tailored to our business, and the results reflected that. We've gained meaningful exposure.
Their strategy actually boosted our SEO rankings — I didn't expect that bonus.
Our startup needed credibility, and this PR firm delivered exactly that. Investors started taking us seriously.
They helped me secure my first international interview. Game changer for my brand.
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