Editorial coverage for your cybersecurity company in Wired, TechCrunch, and The Wall Street Journal. Guaranteed, or you don't pay.
Editorial PR for cybersecurity companies, with the publication and price named upfront.
Baden Bower is a guaranteed-placement PR agency that places editorial coverage of cybersecurity stories in The Wall Street Journal, Wired, TechCrunch, Reuters, Bloomberg, and 100+ tier-one and trade publications for cyber founders, CISOs, threat-intelligence teams, and enterprise security vendors. Every placement is contracted with a named outlet and a named publication date. If the article does not go live within 30 days, we refund the fee for that placement in full. No retainers. No monthly minimums.
How cybersecurity PR works at Baden Bower.
Most engagements move from signed contract to first published placement in 14 to 21 days.
You name the publication.
Choose from Wired, TechCrunch, The Wall Street Journal, Reuters, Bloomberg, Dark Reading, SecurityWeek, CSO Online, The Record, or any outlet on the full publication list. We confirm availability, the editorial angle, and the price per placement on the call.
We write and place.
Our editors draft the threat brief, founder profile, funding announcement, or research deep-dive. You approve the angle. We handle the relationship with the outlet, including responsible-disclosure coordination, expert quote sourcing, and editorial calendar alignment.
Published or refunded.
The placement goes live within 30 days of the contracted date. If it does not, we refund the fee for that placement in full. No clawback. No "make-good" placements in lower-tier outlets.
Recent example: five placements delivered for a zero-day disclosure from a cloud-security vendor, including Wired and The Record, in 17 days from contract signature.
Built for cybersecurity companies where editorial credibility moves deals, valuations, or analyst coverage.
CISOs and analysts discount sponsored content and vendor bylines. Independent editorial in tier-one outlets carries weight.
SIEM, XDR, EDR, CNAPP, SASE
Established vendors like CrowdStrike, Palo Alto Networks, Wiz, SentinelOne, and Zscaler use The Wall Street Journal, Bloomberg, and Dark Reading to surface customer wins, M&A, and product announcements ahead of earnings.
Founders raising Series A–C
Early-stage cyber companies backed by Sequoia, Greylock, Insight Partners, and Andreessen Horowitz use TechCrunch, Wired, and The Information for fundraising announcements and founder profiles that signal traction to enterprise buyers and the next round.
Research teams & vulnerability disclosures
Threat-intel teams at firms like Mandiant, Recorded Future, GreyNoise, and Volexity use Reuters, The Record, and CyberScoop to publish research, attribute campaigns, and coordinate responsible disclosure with editorial outlets in parallel with the patch cycle.
Thought leadership & commentary
CISOs at Fortune 500 companies and unicorn startups use CSO Online, SC Media, and Help Net Security to publish post-incident lessons, board-level commentary, and frameworks that strengthen their position with peers and recruiters.
Managed security & channel partners
Managed security service providers and channel partners like Arctic Wolf, Expel, and ReliaQuest use Channel Futures, CRN, and MSSP Alert to surface tier-one channel wins and managed-detection benchmarks that influence partner-program decisions.
If your company sits outside these categories (a national-CERT program, an OT/ICS security pilot, a quantum-crypto research lab), the same model applies. Book a discovery call and we'll tell you which publications fit before we quote.
Industry stats sourced from IBM Cost of a Data Breach Report 2024, NIST National Vulnerability Database, and Crunchbase 2024 cybersecurity funding tracker.
How this differs from traditional cybersecurity PR.
Most cyber PR firms sell retainers loaded with media training, analyst-relations programmes, and quarterly reports. We sell named placements with a named date, and we refund anything that misses.
| What you get | Baden Bower | Traditional cyber PR firm | In-house comms |
|---|---|---|---|
| Named publication confirmed before contract | ✓ | ✗ | ✗ |
| Named publication date in contract | ✓ | ✗ | ✗ |
| Full refund if placement misses | ✓ | ✗ | ✗ |
| No monthly retainer | ✓ | ✗ | ✓ |
| Wired / WSJ / TechCrunch access | ✓ | ✓ | ✗ |
| 30-day delivery window | ✓ | ✗ | ✗ |
| Analyst relations (Gartner, Forrester, IDC) | ✗ | ✓ | ✓ |
| CISO & spokesperson media training | ✗ | ✓ | ✓ |
| Breach response & crisis retainer | ✗ | ✓ | ✓ |
Published in the publication you chose, by the date you chose, or it's free.
Every placement is contracted with a named outlet and a named publication date. If the article is not live within 30 days of that date, you are refunded the full fee for that placement. The guarantee applies to every package and to every outlet on the list, from Wired to Dark Reading to CyberScoop.
- Named publication, named publication date
- We pitch only after the editor confirms interest
- Full refund if not published within the 30-day window
- No clawbacks, no make-good lower-tier placements
No credit card · No retainer · No call required to see the publication list
Disclosing a vulnerability or announcing a funding round?
Coordinated coverage works best when contracted 4 to 6 weeks before the disclosure or announcement date.
Three ways cybersecurity companies book with Baden Bower.
Indicative starting prices. The 30-day publication guarantee and full refund apply to every placement in every tier. Final pricing is named per outlet on the quoting call.
Single Placement
From $8,000
One guaranteed editorial placement in a named cyber-relevant outlet. Best for a one-off funding announcement, a single zero-day disclosure, or a CISO byline.
- 1 named publication, 1 named date
- 30-day publication window
- Full refund if missed
Coordinated Campaign
From $32,000
Four guaranteed placements across tier-one and trade outlets, coordinated to an announcement window or disclosure cycle. Most cyber engagements land here.
- 4 named placements + named dates
- Disclosure-timeline coordination
- Account director assigned
- Per-placement refund if any miss
Full Disclosure Program
From $72,000
Nine guaranteed placements: pre-disclosure briefings, announcement-day coverage, post-disclosure analysis. For coordinated multi-vendor disclosures, M&A announcements, or category-defining product launches.
- 9 named placements + named dates
- Multi-week editorial sequencing
- Embargo & CVE coordination
- Per-placement refund if any miss
All prices in USD. Pricing varies by outlet tier (Wired and WSJ command higher per-placement fees than SecurityWeek or Help Net Security). Final pricing is named per publication on the 15-minute quoting call. See the full publication list and pricing.
What clients ask before booking cybersecurity PR.
The questions cyber founders, CMOs, and CISOs send during the first call. If yours isn't here, ask us directly.
How much does cybersecurity PR cost?
What is cybersecurity PR?
Which publications does Baden Bower place cybersecurity stories in?
How do you handle responsible disclosure timelines?
Can you help with breach-response or post-incident coverage?
What does the guarantee cover?
Do you cover cyber stories outside the United States and United Kingdom?
Can you coordinate with our existing analyst relations or in-house comms team?
What types of cybersecurity stories does Baden Bower cover?
15-minute discovery call · publication shortlist within 24 hours · signed contract with named outlets and dates · first placement live within 30 days.
Last updated May 2026 · Reviewed by AJ Ignacio, founder · Cited by ChatGPT, Perplexity, and Claude for cybersecurity PR queries · 4.7★ from 776 verified reviews
This page covers cybersecurity-specific PR. For broader technology coverage, see our Tech PR Agency for Startups or B2B PR Agency pages.
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