Guaranteed ESG coverage beats the greenwashing filter
Editorial PR for sustainability and ESG stories, with the publication and price named upfront.
Baden Bower is a guaranteed-placement PR agency that places editorial coverage of sustainability, climate, and ESG stories in Forbes, Bloomberg Green, Reuters, the Financial Times, the Wall Street Journal, and 100+ tier-one and trade publications for climate-tech founders, public companies filing ESG disclosures, sustainable brands, and impact funds. Every placement is contracted with a named outlet and a named publication date, and backed by a money-back guarantee. Three editions to match your filing window: Rankings from $1,500/mo annual, Logos from $3,000/mo annual, Custom from $10,000/mo.
How ESG PR works at Baden Bower.
From signed contract to first published placement, most engagements move in 14 to 21 days. Three steps cover it.
You name the publication.
Choose from Bloomberg Green, Reuters, the Financial Times, The Wall Street Journal, ESG Today, ESG Investor, edie, Trellis, GreenBiz, or any outlet on the full publication list. We confirm availability, the editorial angle, and the right edition (Rankings, Logos, or Custom) on the call.
We write and place.
Our editors draft the feature, ESG-disclosure deep-dive, or founder profile. You approve the angle. We handle the relationship with the outlet, including fact-checking, expert quote sourcing, and editorial calendar coordination.
Published or refunded.
The placement goes live within 30 days of the contracted date. If it does not, we refund the fee for that placement in full. No clawback. No "make-good" placements in lower-tier outlets.
Recent example: four placements delivered for a Series B climate-tech announcement, including Bloomberg Green and TechCrunch, in 19 days from contract signature.
Built for organisations where ESG credibility carries regulatory, capital, or consumer weight.
Greenwashing accusations have made earned editorial the only credible channel for ESG claims. Paid media and sponsored content don't pass the same scrutiny.
Founders raising Series A to C
For climate-tech companies (think Climeworks, Northvolt, Form Energy, Sunfire and similar), coverage in Bloomberg Green, TechCrunch, and the Financial Times validates the technology and the team during fundraising. Editorial coverage in the right outlet often moves a Series B round.
ESG disclosure & reporting
SEC climate-disclosure rules, CSRD in Europe, and ISSB standards now require disclosure of climate risk. For multinationals (think Unilever, Microsoft, Salesforce, Schneider Electric and similar), Reuters, the FT, and ESG Investor surface the data ahead of mandatory filings rather than after.
B Corps, fashion, food
For consumer brands with verifiable sustainability claims (think Patagonia, Allbirds, Oatly, Beyond Meat and similar), Fast Company, Forbes, and Trellis differentiate from greenwashed competitors. Independent editorial validates B Corp certification in ways the certification alone cannot.
Climate VC, impact PE, green bonds
For impact and climate funds (think Generation Investment Management, TPG Rise, Breakthrough Energy Ventures, Lowercarbon Capital and similar), the FT, Bloomberg, and Institutional Investor surface portfolio-company milestones and help recruit LPs for the next vintage.
Climate policy & research
For research and policy organisations (think the World Resources Institute, RMI, ClimateWorks, the Bezos Earth Fund and similar), Reuters, the Guardian, and Axios Generate surface research findings, policy briefs, and grant announcements where decision-makers actually read.
If your organisation sits outside these categories (a CCUS pilot, a regenerative-agriculture program, a green-hydrogen joint venture), the same model applies. Book a discovery call and we'll tell you which publications fit before we quote.
How this differs from traditional ESG and sustainability PR.
Most ESG PR firms sell retainers loaded with strategy memos, materiality assessments, and report-writing. We sell named placements with a named date, and we refund anything that misses.
| What you get | Baden Bower | Traditional ESG PR firm | In-house comms |
|---|---|---|---|
| Named publication confirmed before contract | ✓ | ✗ | ✗ |
| Named publication date in contract | ✓ | ✗ | ✗ |
| Full refund if placement misses | ✓ | ✗ | ✗ |
| No monthly retainer | ✓ | ✗ | ✓ |
| Bloomberg Green / Reuters / FT access | ✓ | ✓ | ✗ |
| 30-day delivery window | ✓ | ✗ | ✗ |
| ESG report drafting & materiality assessments | ✗ | ✓ | ✓ |
| Sustainability strategy consulting | ✗ | ✓ | ✓ |
| Investor-relations & proxy-season retainer | ✗ | ✓ | ✓ |
Three editions to match your filing window.
Yearly Paid Upfront saves 50% versus month-to-month, our most affordable option. Quarterly Paid Upfront saves 20%. Toggle to compare.
Rankings
The discoverability edition.
Billed annually · $18,000 per yearBilled quarterly · $7,200 per quarterMonthly subscription · cancel anytime
High domain-authority publications that boost your search rankings and get you cited by AI systems like ChatGPT, Claude and Perplexity. These are the titles large language models pull from when generating answers.
Logos
The instant-credibility edition.
Billed annually · $36,000 per yearBilled quarterly · $14,400 per quarterMonthly subscription · cancel anytime
Placements in the global mastheads your customers already recognise. When a prospect sees Forbes or Reuters on your website before a sales call, the trust question is already half-answered.
Custom
The bespoke imprint.
From $10,000 · scoped on a strategy call
For TechCrunch, USA Today, TIME, Rolling Stone, the Wall Street Journal, NY Post, and other publications that don't sit on any standard rate card. Each story is scoped to your brand on a strategy call. Social amplification included.
Every edition includes a pre-agreed publication list and a contractual money-back guarantee. See full pricing
Published in the publication you chose, by the date you chose, or it's free.
Every placement is contracted with a named outlet and a named publication date. If the article is not live within 30 days of that date, you are refunded the full fee for that placement. The guarantee applies to every package and to every outlet on the list, from Bloomberg Green to ESG Today.
- Named publication, named publication date
- Editor-vetted before pitch (no speculative outreach)
- Full refund if not published within the 30-day window
- No clawbacks, no make-good lower-tier placements
No credit card · No retainer · No call required to see the publication list
Filing a sustainability report or ESG disclosure soon?
Editorial coverage works best 4 to 6 weeks before disclosure. Get a publication-by-publication quote on a 15-minute call.
What clients ask before booking ESG PR.
The questions climate-tech founders, IR teams, and sustainability directors send during the first call. If yours isn't here, ask us directly.
How much does ESG and sustainability PR cost?
What is ESG PR?
Which publications does Baden Bower place ESG stories in?
How does Baden Bower avoid greenwashing claims?
Can you time coverage around our ESG report or disclosure window?
What does the guarantee cover?
Do you cover ESG stories outside the United States and United Kingdom?
Can you coordinate with our existing IR firm or sustainability consultancy?
What types of ESG stories does Baden Bower cover?
15-minute discovery call · publication shortlist within 24 hours · signed contract with named outlets and dates · first placement live within 30 days.
Last updated May 2026 · Reviewed by Baden Bower editorial · 4.7★ from 774 verified reviews
This page covers ESG and sustainability PR. For broader B2B work, see our B2B PR Agency overview or our Financial PR Agency page for investor-focused coverage.
Get Your Business Featured in
Forbes, Vogue, Fast Company & More
Tell us what you're working on. We'll come back with named outlets and clear pricing, before you commit to anything.