Original Research & Data Study

Own the number your market keeps quoting.

We design and run original research in your name, build the branded report, and place the findings in Tier-1 publications. You walk away owning the one statistic journalists and AI engines cite for years, with your brand as the source.

Commission a Study ($7,500) →

✓ You own all the data · ✓ Guaranteed placement, in writing

From the team Forbes named the world's most disruptive PR agency. Trusted by 3,548 clients across 37 countries.

$7,500one-off study

Tier-1guaranteed placement

Yoursto own forever

Global Leader in Public Relations

The shift

AI and journalists both quote whoever owns the data

When someone asks AI a question, or a journalist writes a story, both look for a real number to quote, and they credit whoever published it. If you have never run your own research, that is never you. The credit, and the trust that comes with it, goes to whoever did.

~45%

of US searches now return an AI Overview that names sources

1.8x

more media coverage for original research vs derivative content

4.7x

more backlinks earned by original data studies than standard posts

In plain terms

What is an Original Research & Data Study?

It is simple. We run a real piece of research for you on a question your industry cares about, and put your name on the answer. We survey the right people or dig into real data, write it up as a clean report, and get the findings published in major outlets. After that, whenever people or AI look up that topic, the number they find is yours.

What the study delivers

What you get in an Original Research & Data Study

1

The question worth owning

We find the one question your market keeps debating but nobody has actually measured, and turn it into research you own. The answer points back to you.

2

Real research, done properly

We survey real people in your market or analyze a real dataset, and show the sample size, method and dates. Numbers a journalist can trust and quote without hesitation.

3

A report with your name on it

We turn the findings into a clean, designed report with simple charts, ready to share, screenshot and quote. You own all of it outright.

4

We get it published

We place the findings in top-tier publications through our guaranteed channels, so the research lands as real coverage, not a press release nobody opens.

Commission a Study ($7,500) →

✓ You own all the data and assets · ✓ Scoped with you at kickoff

A worked example

What a study looks like for a fintech company

At kickoff we pick one question your market keeps arguing about with no real data behind it. For a fintech in small-business lending, the study might turn up numbers like these.

62%

of SMBs were declined by a traditional bank in the last 12 months

3.4 days

average wait for a funding decision, the top frustration cited

$48k

median financing gap that stalls hiring at growing SMBs

Each one is a headline a journalist can run and a number an AI engine can quote, with your brand as the source. Your real study is built around your market and the angle most likely to get picked up.

See it in action

How one study turns into AI citations

Here is the whole journey in three steps, shown with a real example from our own work.

A branded original research study and report produced by Baden Bower — Step 1: We run the research and write it up as a branded report in your name.

The study findings published in a Tier-1 publication — Step 2: We get the findings published in a Tier-1 publication, so the data lands as real coverage.

An AI engine naming and citing the client because of the study — Step 3: Weeks later, AI engines name you when people ask about the topic, because you own the data.

Commission a Study ($7,500) →

The research

Three numbers behind why data gets cited

+41%

AI visibility lift from adding statistics to a page, the single most effective optimization technique tested.

Princeton, Georgia Tech & Allen Institute GEO study

78%

of journalists are more likely to cover a story that offers exclusive data or research competitors do not have.

Cision State of the Media

+115%

visibility lift for lower-ranked pages that cite authoritative sources and data, the largest single gain measured.

Princeton, Georgia Tech & Allen Institute GEO study

Commission a Study ($7,500) →

Honest comparison

Why a data study beats the alternatives

	Do nothing	Generic content or a freelancer	Baden Bower Research Study
Source authority	You quote everyone else	Recycles existing third-party data	You become the cited primary source
Journalist appeal	No reason to call you	Nothing new to report	Exclusive data they cannot get elsewhere
Distribution	None	You hope someone shares it	Guaranteed placement in Tier-1 outlets
AI citation	Invisible	Low, derivative content	Original statistics engines prefer to cite
Shelf life	Nothing to age	Forgotten in weeks	An asset cited for years

Commission a Study ($7,500) →

Real studies, real pickups

What clients got from owning the data

★★★★★

"We had opinions, our competitors had opinions. The study gave us the only hard number in the category. Three trade journalists now call us first whenever the topic comes up, and ChatGPT started naming us within weeks."

Daniel MercerFounder, Cleerline Software

Fit check

Is this right for you?

This is for you if

you compete in a category that argues about something nobody has measured
you want journalists and AI engines to name you as the source
you are ready to own a defensible number, not just an opinion
you want one asset that earns citations for years, not a one-week spike

This is not for you if

you need coverage this week, before a study can be run
you want us to invent numbers rather than measure real ones
you are not willing to put your brand behind the findings

How we run it

What "we run the study" actually means

A study is only worth quoting if the data behind it is real. Here is exactly how we produce it, and the lines we will not cross.

Where the data comes from

A surveyed panel of real respondents in your market, or a proprietary dataset we analyze with you. Sample size, method and dates are documented so the findings stand up to scrutiny.

The line we will not cross

We never fabricate or reverse-engineer numbers to fit a headline. If the data does not support a claim, we do not make it. A study that cannot survive a journalist's question is worthless, so we build ones that can.

What you own

The full dataset, the report, the charts and the methodology are yours outright, with no licensing or lock-in. Use them in decks, sales, your site and future PR for as long as you like.

How it gets distributed

We place the findings editorially through the same guaranteed channels behind every Baden Bower placement, so the study lands as named coverage in real publications, not an unread wire release.

Pricing

One study. One owned asset.

A single fixed scope: a real study, a designed report, and guaranteed editorial placement of the findings. We confirm the angle and sample at kickoff, then run the whole thing for you.

$7,500

one owned data study

One core research question, scoped with you at kickoff
Surveyed panel or proprietary dataset analysis
Branded report with custom data visuals
Findings placed in Tier-1 publications, guaranteed
Full dataset and assets, yours to keep

One enterprise deal you win from owning the data pays for this many times over.

Commission a Study ($7,500) →

✓ You own all the data · ✓ Guaranteed placement, in writing · ✓ Limited to 2 studies per quarter

How it works

From a blank page to cited data in 6 to 8 weeks

01

Strategy call and angle Week 0

We agree the one question your market is arguing about and has no data for, and confirm the scope, sample and target publications.

02

Methodology design Week 1

We design the survey or dataset, define the sample and lock the method so the findings are defensible before a single response comes in.

03

Data collection Week 2-4

We field the survey to a real panel or assemble the proprietary dataset, gathering enough responses for the cuts that make the story.

04

Analysis and report build Week 4-6

We analyze the data, find the headline findings and write up the branded report with charts built to be quoted and embedded.

05

Editorial placement Week 6-8

We place the findings in agreed Tier-1 outlets through our guaranteed channels, so the study launches as coverage that names you as the source.

The placement guarantee

We guarantee the study is produced and the findings placed in the agreed Tier-1 publications, or we refund your fee. Because AI and organic citations are earned, not bought, we never promise a specific number of citations. What we guarantee is the work proven to earn them: real research, a publishable report and guaranteed placement, backed by the same money-back standard that runs across every Baden Bower engagement.

FAQ

Questions buyers actually ask

Definition and category

What is an Original Research & Data Study?

We design and run a piece of original research in your name, a surveyed panel or a proprietary data analysis, write it up as a branded report, then place the findings editorially in Tier-1 publications. The result is data only you own, with your brand as the cited source.

How is this different from a press release or a placement?

A placement tells your story. A data study gives the whole market a new fact, and attaches your name to it. Journalists and AI engines quote the number for years, which a single release cannot do.

Methodology and data integrity

Is the data real, and where does it come from?

Yes. It comes from a surveyed panel of real respondents in your market, or a proprietary dataset we analyze with you. The sample, method and dates are documented in the report so the findings stand up to scrutiny.

Do you ever make the numbers say what we want?

No. We never fabricate or bend data to fit a headline. If the research does not support a claim, we will not publish it. A study that cannot survive a journalist's question would damage you, not help you.

Who owns the data and the report?

You do, outright. The dataset, report, charts and methodology are yours with no licensing or lock-in, to use in PR, sales, decks and on your site for as long as you like.

Process and timeline

How long does it take?

Typically 6 to 8 weeks from the strategy call to the findings being placed, depending on the sample size and method. We confirm the timeline with you before we begin.

How much of our time does it need?

A strategy call to set the angle, then a review of the methodology and the draft report. We run the research, the analysis, the design and the placement. You approve, you do not execute.

Pricing and scope

What is included for the $7,500?

One original research study end to end: the angle, a surveyed panel or proprietary dataset, a branded report with data visuals, guaranteed placement of the findings in Tier-1 publications, and the full dataset and assets for you to keep. We confirm the exact scope at kickoff.

Why is it limited to two studies a quarter?

Each study is genuinely bespoke and the research quality is the product, so we cap how many we run at once to protect it. If the current quarter is full, we will tell you the next available start date.

After the study

What happens once the findings are live?

You own a citable asset. Most clients add monitoring to track where the data gets quoted across AI engines, and reuse the findings in ongoing PR and thought leadership. See the next section for what pairs well.

Can you repeat the study each year?

Yes, and an annual edition compounds. A study people can compare year on year becomes a category benchmark, which is the most cited format of all. We can scope a recurring edition once the first one lands.

Make the data work harder

How clients compound the study

A study is a foundation. Most clients pair it with one of these to track where the data gets cited and to keep the findings circulating.

Subscription

AI Citation Monitoring

Monthly reports tracking where your study gets quoted across five AI engines, where competitors are gaining, and one prioritized fix each month. Analyst-written, not a dashboard.

$495 / month · cancel anytime

See monitoring →

One-off

AI Visibility Audit

Before the study, see exactly where AI engines name competitors instead of you across 50 buyer-intent queries, so the research targets the gaps that matter most.

$2,500 · delivered in 10 business days

See the audit →